Today's competitive business environment, finds most of the large scale enterprises working towards creating a brand name.

1. Shut down Counterfeits with Brand Management Solutions
Today's competitive business environment, finds most of the large scale enterprises working
towards creating a brand name. The significant economic value and guarantee of quality offered
by the brand names brings in challenges in the form of imitations and counterfeits. With reports
from 'The Business Week' as early as 2004 stating an estimation of the World Customs
Organization that 512 billion Euro of traded world merchandise in 2004 may have been
counterfeits and showcases the fact that the global counterfeit business is out of control which
greatly impacts the brands.
Further, as enterprises move into a globalized and technologically enabled world with
e-commerce, counterfeiting tends to bring in great losses for the brands. It thus becomes
necessary to work out Effective brand management and marketing strategies that manufactures
can employ to address counterfeits. Aimed to create an emotional connection between products,
companies and their customers, brand management is a communication function that is based on
the analysis and planning of positioning the product in the with a targeted market. Developing a
good relationship with the target consumers helps enterprises in maintaining the desired brand
reputation.
A brand being the enterprise's identity to the world reflects its intrinsic character. With large
number of purchase decisions being dependent on the brands reputation, any compromise with
the brand’s image and reputation results in potential losses. Technology having paved way for the
counterfeiters to equally make use the internet for e-commerce activities, large number of
inferior and cheaper counterfeits flood the online market greatly affecting the worldwide brand
perception.
As Gartner suggested, technology needs to help the enterprises through their marketing,
communications, legal counsel and corporate risk management to monitor manage and measure
their online reputation and face problems faster. Leading solution providers of enterprise risk
management have developed effective brand monitoring solutions that will help to identify
counterfeit suspects and violators facilitating effective brand management actions. The

2. SaaS-based brand monitoring software searches the Internet 24/7 for violations, prioritizes and
analyzes the violations and presents the details in an easy-to-use dashboard.
Deploying brand protection solutions will help enterprises to protect their brand and trademark
from exploitation. All enterprises, irrespective of the industry that they belong to require
anti-counterfeiting solutions that provides visibility into the products that are being
counterfeited. The brand management solution from the leading service providers enables
enterprises to locate new targets and networks selling counterfeits, identify large players in the
field. Such monitoring solutions which helps to shut down counterfeits has become one the most
important steps in effective global brand management.
Read More About: Anti-Fraud, gray market.