1. JINGUKID CASE STUDY
SUBMITTED BY IRFAN KHAN – FOUNDER, MOBSTERS
PVT. LTD.

2. JinguKid is an online library of videos of cartoons, fables, and even
educational videos for kids of age 0-5+ years.
The videos were hosted on YouTube and embedded on the website.
Why JinguKid approached Mobsters?
To revamp the website
To install data tracking for website
To create business differentiators and increase loyalty of the site
To engage in social media
overview

3. OLD WEBSITE

4. Changing the positioning of the brand from:
solution offered
An online
video
library
A learning
solutions
provider

5. NEW WEBSITE

6. Targeting the parents for not just a video-view, but create value with other offerings
•An introduction to JinguKid with a video preview
•How It Works explains the functionality, Why it Works explains the aids of learning
•Resources like Parenting Tips, Worksheets, and Interactive Games make this a
valuable content source for parents interested in teaching their children
website modalities

7. JINGUKID GOES SOCIAL!

8. The existing base of 2020 fans on Facebook when analyzed
belong to the age group of 13-18 year old, which is way off the
desired target profiling
This led to zero or little engagement with the current fan-base
and the journey to grow with the current fan-base seemed a
very slow, steep uphill
The content was mostly devoted to linking to the YouTube
channel since that is the revenue model for JinguKid
analysis of fan-base

10. A media campaign was set up to direct content to the
desired FB base, young parents
At the end of the campaign:
Increase in number of fans: 23,603
Increase in number of website registrations: 1400
media campaign

11. FACEBOOK CAMPAIGNS
PAGE LIKES
WEBSITE CONVERSIONS

12. Target Audience we selected

13. CONTACT US:
IRFAN KHAN: +91 – 9892247418
EMAIL:
IRFAN@NUMOBSTERS.NET
WEBSITE:
WWW.NUMOBSTERS.NET