http://netstrategies.com More tips this week from Northern Virginia on how to keep your site's web presence on the top of the Web hierarchy. Be sure to follow us on Twitter at http://twitter.com/InternetMktgTV and http://twitter.com/NetStrategies

2. Everything Matters For Your Online Presence. Like Maslow’s Hierarchy of Needs, a successful site is built in stages. You must build and maintain the first stage before you can support the next. And so on!

3. Four Stages of Web Hierarchy

4. First things first! Build a solid frame and foundation for your online presence.

5. Stage 1: Inviting Set goals and key performance indicators (KPI) Use an enterprise Web host Identify your customer Develop a content plan to solve customer problems

6. Stage 1: Inviting (Cont’d) Create smart navigation Implement a content management system Implement basic search engine optimization

7. Stage 1: Inviting (Cont’d) Install Web analytics Test links Include keyword search of the site Incorporate scalable information architecture

8. Stage 2: Interesting Entice readers to remain on your site and take action Monitor your KPIs Expand SEO to incorporate keywords into content Build in methods for feedback

9. Stage 2: Interesting (Cont’d) Add calls to action and response forms If appropriate, build e-commerce into your site Kick off pay-per-click marketing campaigns

10. Stage 2: Interesting (Cont’d) Add e-mail marketing Include a news section Listen online and respond when appropriate

11. Stage 3: Engaging Spread your content and ideas Build relationships Implement social media: blogging, forums, Web video, e-mail marketing, newsletters, e-magazines, and more

12. Stage 3: Engaging (Cont’d) Measure, measure, measure Meet your visitors online wherever they are Comment in other industry blogs

13. Stage 3: Engaging (Cont’d) Build your presence in social media platforms like Facebook, LinkedIn, and Twitter Register your brand in all social media platforms for reputation management

14. Stage 3: Engaging (Cont’d) Add interactive elements to your site Spread your content through Webinars, video, Slideshare, and White papers

15. Stage 3: Engaging (Cont’d) Move into non-online efforts including speaking engagements, conferences, seminars, and networking events Build your credibility as an expert and draw readers back to your Web site

16. Stage 4: Empowering You are the online go-to site for your industry…the leader As a trusted source continue to reach out to your readers Build links with other industry experts Expand your online newsroom

17. Stage 4: Empowering (Cont’d) Seek out and accept speaking engagements Seek press coverage in major industry news outlets You are the “trusted” source for media and bloggers

18. What stage are you in? Most websites never take care of the basics. Instead they launch into other exciting online endeavors like social media and blogging…

19. What stage are you in? Take the time to build each stage progressively. Only then can your online presence succeed!