17 statistics from industry analysts that will help you make the case for using Marketing Automation software. If you need some facts to support the adoption of marketing automation software these should do the job.

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M A R K E T I N G A U T O M A T I O N
17 REASONS WHY COMPANIES
SHOULD USE MARKETING
AUTOMATION
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2. - AcquireB2B
+58% MQL: Sales teams
process over 58% of marketing-
qualified leads with a close rate of
more than 23%

3. - MarketingSherpa
138% ROI: Lead Scoring
provides an ROI of 138% versus
companies that don’t score leads
(78%)

4. - Focus Research
75% of companies using
Marketing Automation see ROI
within 12 months, 44% within 6
months

5. - Nucleus Research
+14.5%: Marketing Automation
drives a 14.5% increase in sales
productivity and a 12.2% reduction
in marketing overhead

6. - Chief Marketer
28% of marketers saw an
increase in revenue per sale
attributable to marketing
automation

7. - Acteva
350% ROI and 100% annual
revenue growth while saving
$400K and generating $2M in
incremental gross revenue

8. - Focus
70% companies declare that
Marketing Automation met or
exceeded ROI expectations

9. - Annuitas Group
+451% MQL: Companies using
Marketing Automation for
nurturing experience a 451%
increase in qualified leads

10. - ShipServ
225%: Marketing Automation
provides 225% increase in
prospect volume that convert to
sales opportunities

11. - Bulldog Solutions
60% decrease: Marketing
Automation reduces ignored leads
from 80% to 25%

12. - Gartner Research
+10% revenue:
Companies that automate lead
management see over 10%
increase in revenue in 6-9 months

13. - Annuitas Group
47% of Marketing Automation
nurtured leads make larger
purchases than non-nurtured leads

14. - Gartner Research
15% savings: Companies
achieve a 15% savings on creative
productions with Marketing
Automation

15. - Forrester Research
+50% SQLs: Companies that
deploy lead nurturing through
Marketing Automation generate
50% more SQLs at 33% lower cost

16. - The Aberdeen Group
+14% CTR: Marketing
Automation-generated
personalized emails improve click-
through rates by 14% and
conversion rates over 10%

17. - Gartner Research
80% savings: Event-triggered
messaging saves approximately
80% of direct mail budget

18. - Jupiter Research
18x revenue: Marketing
Automation-generated emails with
high relevancy drive 18x more
revenue than traditional email
blasts

19. - Gartner Research
-5% waste: Companies using
Marketing Automation achieve 5%
less marketing waste than non-MA
companies