2. The digital world is changing rapidly and we are on the precipice of a digital
revolution: augmented reality is almost here. We’re seeing a massive
increase in technologies, from Oculus Rift to special suits that trigger
electrical impulses to mimic movement, these changes are coming fast.
What is augmented reality (AR)? It’s the use of specialist technologies that
enhance the real-world with virtual digital layering. A very simple example
would be a pair of AR glasses that show you the nutritional information of
food. E.g. if you look at an orange, it tells you how many calories it has,
how much potassium and vitamin C it has, and whether you can fit it in to
your daily calorie allowance.
3. However, there are plenty of challenges ahead too. This is normal. It happens
with all types of evolution, technological or organic. So, let’s take a closer
look at some of the AR benefits and pitfalls that we’re likely to see in the
coming years.
Benefit: as the internet speeds up and becomes more efficient, our
environments will become increasingly digitalised. Some people tout the
use of wearable AR technologies, such as Google Glass, as the thing that
will catapult this into the future. This is unlikely. People don’t like to be
encumbered. Instead, we predict that it will be the roads, buildings, and
objects that become digitalised. It will be the outside world that changes
the most.
4. Cyborg nation: this is surely a huge benefit. We are already witnessing a
mesh between the organic and digital world. We’ve had things like
pacemakers for a long time now, but we’re going to witness an increase in
this type of technology. For example, scientists have recently been able to
install technology into the brains of rats, creating a brain-computer
interface. For humans, the technology is still far off, but in the future, we
will be able to supplement our brains with computers and fill in some of
those gaps that we lack naturally. Here are some ways that we’ll turn
ourselves into cyborgs if technology continues to expand at these rates:
5. • Do you have a bad memory? Well why not invest in the new memory
chip?
• Are you bad at maths? It doesn’t matter; all you need is the calculator
chip.
• You want to speak every language in the world. Then invest in the
Multilingo chip.
• Your arms aren’t as strong as they used to be. Don’t worry; we have
muscle enhancing robotics for that.
The clear line between human and machine is blurring. One day, there might
be no difference at all.
6. Why it’s good for business: the larger businesses around the world,
especially the tech companies, such as IBM, are investing in AR interfaces.
By creating AR compatible web design now, you can set yourself apart
from the competition. A web design company London already offers AR
web design. Others are likely to offer this too, and in the very near future,
they all will. For example, it’s quite common now to use AR apps for
certain products. You point your tablet/mobile at the product, and it loads
useful information and content.
There is an incredible amount of potential in AR web design and we all need
to start building for the future.