What can asset managers learn from Netflix?
•
2 gostaram•1,852 visualizações
From the ultimate self-service platform for TV content to technology decisions and the cloud, what can asset managers learn from the Netflix story?
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a What can asset managers learn from Netflix?
Semelhante a What can asset managers learn from Netflix? (20)
Último
Último (20)
What can asset managers learn from Netflix?
- 1. statpro.com1 What can asset managers learn from
- 2. A brief history Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 2 1997 Founded and first DVD rentals in 1998 1999 Implemented subscription-based model 2000 All you can watch model with Cinematch 2000 Offered to Blockbuster for $50m 2002 IPO raising $82.5m 2007 Launched streaming service 2008 Partnerships with Microsoft and SONY 2008 Begins migration to the cloud (AWS) 2016 Cloud migration complete
- 3. What did Netflix get right? • Subscription-based business model • Streaming of content versus home delivery • Migrated technology to the cloud (after a major system failure causing three days downtime) • Built for scale and efficiency – repeatable across the globe Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 3
- 4. The ultimate in self-service • Consume content whenever you want • Consume the content you care about • Access content from anywhere • No waiting for official schedules • Consume all the content at once Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 4
- 5. Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 5
- 6. How does this translate to asset management? • Static PDF reports on a website is not a digital strategy • A monthly reporting process is the equivalent of a restrictive TV schedule • Limiting the analysis in a report is the equivalent to a small local Blockbuster video library Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 6
- 7. How does this translate to asset management? • Not getting feedback or analysis from stakeholders is the equivalent of blind video lending • Without analysis, you don’t know what stakeholders are looking at and enjoying • Legacy on-premise technology restricts ability to innovate and creates operational risk Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 7
- 8. How does this translate to asset management? • Create a controlled service where stakeholders can help themselves to analysis content • Tailor the analysis to the audience, but don’t restrict what is available – suggest additional content • Upgrade your process from blind reporting to intelligent interactive online content • Utilize the cloud for scale and efficiency Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 8
- 9. Netflix stock price since launching streaming +8,081% Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 9 Source: visualcapitalist.com
- 10. Don’t be a Blockbuster… Asset management and Netflix statpro.com WHAT CAN ASSET MANAGERS LEARN FROM NETFLIX? 10