Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4

Best Of...Sam Laird on the
Digital and Social Media Sports Podcast
Reporter for Mashable Sam Laird, who covers a lot of stories in sports in
social media, was a fantastic guest on episode 4 of the DSMSports
Podcast.
What follows are some snippets from the interview. Hear the full episode
on DSMSports.net or download it on from iTunes Store podcasts
Enjoy...
@njh287
DSMSports.net

“As cool as it is to post something [on social media]
and have it get millions of likes and go viral,
eventually you have to go to your bosses and show
them it is (affecting) the bottom line...”
@njh287
DSMSports.net

On an early memory of a social media and sports
revelatory moment:
“Ndamakong Suh apologized for some dirty hit on
Facebook and it was [novel]...now you just kind of
expect digital and social to play this huge role in
sports.”
@njh287
DSMSports.net

“Teams are always looking for more and more ways to
engage with fans and build loyalty...as more and
more people flock to these [emerging social media]
services, (you have to be there).”
@njh287
DSMSports.net

“[Teams] and brands don't really have a choice
anymore. It's just amazing you can converse with
fans in ways that were never ever possible.”
@njh287
DSMSports.net

“Sports is uniquely positioned to connect with people
online because sports incites so much passion and
obsession with people and they're always hungry
for content...the appetite is infinite.”
@njh287
DSMSports.net

This episode's helpful tool: Komfo Analytics
Visit freeanalytics.komfo.com
and get free advanced data and insights about
Facebook Pages you own, including click-throughs,
page penetration rate, total viral reach, and more.
@njh287
DSMSports.net

O n ho w he finds co nte nt to share and co ve r:
“I just hang out trolling Twitter, trolling websites,
seeing what jumps out at me...and I will also see
what people I follow are tweeting about...If I see a
story is interesting to enough interesting people, it's
a good story to cover. It's what in the
conversation....”
@njh287
DSMSports.net

“A lot of sports stories can have that emotional appeal
that goes beyond sports...”
@njh287
DSMSports.net

“Teams and front offices are becoming more
comfortable with [social media]...it's become less of
a news bulletin and more of a conversation.”
@njh287
DSMSports.net

“I think things [in social media] are more crystallized
than they were a year or so ago. Facebook and
Twitter are well-established among teams,
Instagram is now a big deal, teams are figuring out
who wants to use Pinterest...”
@njh287
DSMSports.net

“If you can just do a really good job and do something
creative and really engage fans and make being a
fan of this team more cool using social media, I
think that is worth more than you can put a financial
figure on.”
@njh287
DSMSports.net

“If you're amazing on social media and that builds
more loyalty among fans and a stronger connection
to the team and that makes a fan buy tickets to a
few more games or more gear that is probably not
going to a show up in a way you can present to your
boss, but it pro vide s tang ible value to the te am . ”
@njh287
DSMSports.net

“It's hard to prove social media's effect on the bottom
line, but I do think if you're doing something to
improve the fan experience, you're doing something
good for sure.”
@njh287
DSMSports.net

“As much as you want to [use social media to] build
this general positivity around the team, you
definitely also want to find as many concrete uses
and measurables from that engagement as you
can, and data is a big part of it.”
@njh287
DSMSports.net

“Some people that don't spend their day in front of
social media, don't realize the value of the content
and engagement...some are more open to it than
others.”
@njh287
DSMSports.net

This episode's shareable stat [per Kristi Dosh, ESPN]:
80% of sports apparel is purchased by women, but
only 20% of those purchases are forwomen.
@njh287
DSMSports.net

“When everything is already happening on Twitter, it's
hard to get people away from that, especially casual
fans who aren't looking for the next [new, big] thing.”
@njh287
DSMSports.net

“I have to remind myself not everyone is in the same
mindset as me looking for the newest sports
network or app. A lot of fans aren't interested in
what's new or coming down the pipeline.”
@njh287
DSMSports.net

Favo rite re ce nt so cialm e dia and spo rts fail:
Falcons WR Roddy White calling a Twitter follower of
his a 'disrespectful little peasant.'
“It was funny to me, but probably not something you
want to be saying to your fans.”
@njh287
DSMSports.net

So m e o f the big nam e s Sam has talke d to in his ro le
at Mashable :
Mike Tyson, Floyd Mayweather, Roy Hibbert, The
Rock...”Stan Lee was really cool, too. He's like 90,
but has more energy than I do.”
@njh287
DSMSports.net

O n the ne xt big so cialne two rk fo r spo rts to utilize :
Google Plus mainly due to the Hangout feature
because that sort of live video hangout session is
something no other networks offer.
@njh287
DSMSports.net

Sam 's to p te am s in so cialm e dia and spo rts:
Giants and Warriors; They're constantly pushing out
new content and are creative in how they do it.
@njh287
DSMSports.net

Be st athle te using so cialm e dia, acco rding to Sam :
Kobe Bryant: Partly because he kind of sat out social
media for a while and recently started up at the
Olympics last summer with some diary-like
Facebook posts and then joined Twitter after that.
He's really good at being raw and candid without
revealing too much or being inappropriate and being
very honest with how he feels about things.
@njh287
DSMSports.net

Spo nso rship activity that sto o d o ut in so cialm e dia and
spo rts:
NCAA Basketball Tournament / Twitter March
Madness highlights in real-time for fans.
“It's a really easy way to deliver more value within
Twitter and it's easy to integrate sponsorship.”
@njh287
DSMSports.net

Favo rite so cialm e dia and spo rts hash tag tale :
The San Francisco Giants' #RallyEnchilada hash tag,
which developed organically when fans on Twitter
learned streaking pitcher Ryan Vogelsong was
being fueled by a meal of enchiladas prior to his
starts.
@njh287
DSMSports.net

So cialMe dia All-Star to fo llo w:
Bill Voth, ex-sports anchor, now does social media
with company Spiracle Media, posts a lot of insights
on social media, sports, technology
Follow him@billvoth
@njh287
DSMSports.net

Whe re to find Sam Laird o nline :
Read his work on Mashable.com
Follow on Twitter @mashable, @samcmlaird
@njh287
DSMSports.net

Thanks so much to SamLaird forjoining the
Digital & Social Media Sports podcast!
For more info on the podcast, check out
DSMSports.net and follow me @njh287
@njh287
DSMSports.net

@njh287
DSMSports.net

Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4

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Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4