Personal Information
Organização/Local de trabalho
Bzngkok Thailand
Setor
Advertising / Marketing / PR
Site
www.tapestry.works
Sobre
Neil helps bring culture sense to brands with his expertise in human and cultural psychology. Neil is Managing Partner of TapestryWorks, founded in 2010, and also a Fellow at the Institute on Asian Consumer Insight, hosted by NTU. He is the author of Brand esSense, published by Kogan Page in 2013 and a regular writer, speaker and trainer on culture, psychology and brand stories. He has lived in the UK, Indonesia, China and Singapore and works across Asia and beyond.
Specialties: brand strategy; experience design; semiotics; archetypes; motivational research; sensory marketing; shopper behaviour; consumer psychology; innovation
Marcadores
semiotics
emotional branding
brand essense
branding
archetypes
behavioural economics
motivational research
marketing
beauty
implicit research
behavioural science
advertising
visual research
emotional profiling
sensory branding
sensory marketing
sustainability
asian beauty
culture
indonésia
muslim beauty
visual thinking
storyworks
sensory research
brand identity
market research
design
coronavirus
qualitative research
emotion
cultural analysis
brand archetype
asia
nudging
consumer psychology
cultural differences
asia trends
employee engagement
psychology
evolutionary psychology
archetypal branding
cross-cultural differences
communication
behaviour science
packaging
eco-labels
meaning of sustainability
nature
plant-based foods
sdgs
health
responsible consumption
environment
sustainable development
customer experience
shopper behaviour
advertising research
thailand
brand planning
covid
emoji
ethnography
celebrities
storytelling
big data
human psychology
cultural psychology
rituals
beauty branding
beauty trends
visual storytelling
metaphor
essense
pricing strategy
heuristics
habit
money
cognitive biases
pricing research
brand experience
motivation
non-verbal response
projective techniques
neuroscience
implicit goals
neuropsychology
neuromarketing
translation
language
brand essence
creative workshops
shopper research
advertising effectiveness
brand story
unconscious behaviour
implicit memory
colour
singapore
trends
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Apresentações
(31)Personal Information
Organização/Local de trabalho
Bzngkok Thailand
Setor
Advertising / Marketing / PR
Site
www.tapestry.works
Sobre
Neil helps bring culture sense to brands with his expertise in human and cultural psychology. Neil is Managing Partner of TapestryWorks, founded in 2010, and also a Fellow at the Institute on Asian Consumer Insight, hosted by NTU. He is the author of Brand esSense, published by Kogan Page in 2013 and a regular writer, speaker and trainer on culture, psychology and brand stories. He has lived in the UK, Indonesia, China and Singapore and works across Asia and beyond.
Specialties: brand strategy; experience design; semiotics; archetypes; motivational research; sensory marketing; shopper behaviour; consumer psychology; innovation
Marcadores
semiotics
emotional branding
brand essense
branding
archetypes
behavioural economics
motivational research
marketing
beauty
implicit research
behavioural science
advertising
visual research
emotional profiling
sensory branding
sensory marketing
sustainability
asian beauty
culture
indonésia
muslim beauty
visual thinking
storyworks
sensory research
brand identity
market research
design
coronavirus
qualitative research
emotion
cultural analysis
brand archetype
asia
nudging
consumer psychology
cultural differences
asia trends
employee engagement
psychology
evolutionary psychology
archetypal branding
cross-cultural differences
communication
behaviour science
packaging
eco-labels
meaning of sustainability
nature
plant-based foods
sdgs
health
responsible consumption
environment
sustainable development
customer experience
shopper behaviour
advertising research
thailand
brand planning
covid
emoji
ethnography
celebrities
storytelling
big data
human psychology
cultural psychology
rituals
beauty branding
beauty trends
visual storytelling
metaphor
essense
pricing strategy
heuristics
habit
money
cognitive biases
pricing research
brand experience
motivation
non-verbal response
projective techniques
neuroscience
implicit goals
neuropsychology
neuromarketing
translation
language
brand essence
creative workshops
shopper research
advertising effectiveness
brand story
unconscious behaviour
implicit memory
colour
singapore
trends
Ver mais