Case study - Managing Change at Kodak

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When a business goes through significant changes, it's important to take others along with you. Good strategy is important, but execution is table stakes.

Leadership & Management

MANAGING CHANGE AT KODAK
SUNDEEP BHATTI | JASON MACWAN | ANIKA PARVEZ | NEHA RANDHAWA

ABOUT KODAK
Founded
1901
KODAK PARK, ROCHESTER NY
Invented
the first
portable
camera
Monopoly
in the
1970’s

THE NEED FOR CHANGE - A MARKET
DISRUPTION

FISCHER AT THE HELM OF KODAK
Kodak
CEO in
1993
Motorola
CEO 1988-
1993
Savior
of Kodak?
Ph.D in
Applied
Physics

THE KODAK TRANSFORMATION

THE OUTCOME

MANAGING THE
TRANSITION
PERSONAL
ORIENTATIONS
TO CHANGE
CHANGE AT KODAK
FRAMING THE
ORGANIZATION

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Case study - Managing Change at Kodak

1. MANAGING CHANGE AT KODAK SUNDEEP BHATTI | JASON MACWAN | ANIKA PARVEZ | NEHA RANDHAWA

2. ABOUT KODAK Founded 1901 KODAK PARK, ROCHESTER NY Invented the first portable camera Monopoly in the 1970’s

3. THE NEED FOR CHANGE - A MARKET DISRUPTION

4. FISCHER AT THE HELM OF KODAK Kodak CEO in 1993 Motorola CEO 1988- 1993 Savior of Kodak? Ph.D in Applied Physics

5. THE KODAK TRANSFORMATION

7. MANAGING THE TRANSITION PERSONAL ORIENTATIONS TO CHANGE CHANGE AT KODAK FRAMING THE ORGANIZATION