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Neha Chachra Resume for Marketing and Communication (1)

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Neha Chachra Resume for Marketing and Communication (1)

  1. 1. Neha Chachra Mobile: 08527296191~ E-Mail: neha.chachra2014@gmail.com T Précis  Competent Marketing professional with nearly 9 years of total experience &(3.5 Post MBA) experience in Business Development, Event management, branding, Client Management, Channel Management, Direct Sales and Team Management in Real Estate, Retail, Import& Export and Education Sector.  Presently associated with Finlace Consulting.  Expertise in developing and implementing marketing strategies for the new products developed; launched various promotional activities for developing and retaining clients in India and abroad.  Successfully expanded the market share for the organization and added many new clients to the company’s portfolio.  Effective leader with strong team building, communication and interpersonal skills. Proficiency Matrix Business Development  Identifying the various opportunities for growth, short listing the target customer base and suggesting new products for the organization basis the research.  Making strategies to leverage organizational strengths and implementing them for increasing avenues for revenue.  Carrying out promotional activities/ events for establishing the corporate identity and targeting the right set of customers for Doon Business School Management Products. Event management and Branding exercises  Organizing and conducting events related to the marketing and branding of Doon Business School and Venus Fashions.  Managed seminar for Doon Business School with participants from all over India.  Vendor management for all event and marketing related activities.  Successfully conducted marketing events for Doon Business School across several cities in India. Relationship Management  Interacting with the customers as well as partners to form strong business relations.  Continuously maintaining dialogue with all key clients to gauge opportunities for repeat business.  Ensuring speedy resolution of concerns and steady feedback system in order to optimize their experience and convert them into long term partners. Channel/ Direct Sales  Identifying clients in domestic and international clients and understanding their requirements and drafting proposals to suit their business objectives.  Selling company’s research products and liaising with various international clients for educational tie ups with the organization.  Handling direct sales and channel sales for the entire product portfolio of the organization; meeting monthly targets. Team Management  Motivating the sales force to achieve the monthly and yearly targets, assisting them with active client database, presentations and follow-ups.  Coordinating various training activities for existing and new products for the sales & service team. Finlace Consulting Pvt Ltd since June’13-Till Date
  2. 2. Sr.Manager –Marketing & Communications FYI- Finlace Consulting is a rapidly growing real estate consulting firm based in the Delhi NCR region, with presence in other major Indian cities such as Bangalore, Lucknow, Agra, Ludhiana and Varanasi. It is spreading its roots internationally with branches in the US, Australia, and Dubai. Key Responsibilities  Handling the promotional activities for the Head Office and its branch offices across India and abroad, Augmenting Sales & Profitability to the organization along with Preparing the Marketing Plan for all associate branches.  Assisting all Branches in undertaking promotional activities at local levels, organizing festival promotions regional and for local sales enhancement.  Preparation of Presentations of individual units analyzing Budgets viz a viz Achievement annually.  Responsible for organizing participation in National & International Trade Events  Coordinating design, layout of the newspaper and magazine advertisement and Helping on content development for newsletters and daily e-mailers.  Working in coordination with the Press / Media departments on Press Releases, Alliances promotions, seasonal promotional etc .  Working in close synergy with the builders for joint promotions.  Handling all Alliances and tie ups with various T.V channels ,Banks, Airlines and Retail chains for Brand Awareness  Coordinating with PR department for promotion of new projects.  Handling the online portals collaborations and promotions.  Handling the Brand’s Direct Marketing and Loyalty Program related activities  Coordination with Sales Department to push Direct Marketing with distribution of brochures, vouchers and telecalling..  Performed ongoing client/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.  Leveraged strengths in cost effective marketing management and vendor negotiations to end each year an average of 15% under budget (without compromising business growth goals).  Identify the publicity/news value of pupil achievements/operational developments and promote them accordingly Commenced Career Doon Business School from Dec’11-March-13 Manager –Marketing & Branding Key Responsibilities: Marketing and Communications  Support the Director of Communications in helping to devise and implement the external and internal Marketing & Communications Strategy to ensure that the College communicates in a consistent, accurate, professional and prompt fashion with all its stakeholders: parents; pupils; staff, governors, feeder schools, partnership business schools.  Update the Marketing & Communications Plan on an annual basis, including activities for: the use of social media and the opportunities presented by mobile
  3. 3. technologies; admissions’ activities; advertising; production of prospectuses; departmental marketing (e.g. drama, art, sport and music); support for Website, Intranet, Admissions and Development activities; print management; copy‐checking management; management of the filming of an agreed portfolio of College activities.  With the Marketing Assistant and Designer and working alongside other colleagues, deliver the activities set out in the approved annual Marketing & Communications Plan.  Keep a watching brief on and make recommendations with regards brand development. Following strategy guidelines, create clear brand messages and USPs which are promulgated across all marketing campaigns.  Draft high quality communications ensuring appropriate content, tone, brevity and consistency  Together with College colleagues, act as a public face for the College in communicating with parents (both existing and prospective), the local community, media and other interested parties . With regards Public Relations:  Under the direction of the Director of Communication, contribute to the management of media relations and media coverage to strengthen the reputation of the college.  Develop and manage networking and engagement program me’s to enhance the College’s relationship with parents, prospective parents, and the wider community. International Marketing  Establish and maintain good working relationships with our partnership to ensure our activities exploit opportunities and are complementary  Update the International Marketing Recruitment Plan on an annual basis, ensuring appropriate liaison with Admissions and Heads of School .  With the Marketing Assistant and other colleagues deliver the activities set out in the approved International Marketing Recruitment Plan Events :  Help shape key College events which exemplify and communicate brand values (e.g. Open Days, Founder’s Day, Prospective Parents evenings etc)  Advise on event planning to improve audience experience and ensure the communication of key messages and appropriate brand values.  Primark Stores  Department-Supervisor from March’10-Oct‘11  Spearheaded for opening, closing and monitoring of the tills and the store.  Managing stock level and making key decision about the stock control.
  4. 4.  Analyzing sales figures and forecasting future sales volume to maximize profits.  Organizing special promotions, displays and events.  Monitoring the sales floor on regularly talking to team and customer to identify, and to resolve issues if any.  Merchandising and overseeing the sales staff in the restocking of the merchandise so that the inventory is available for the customer to purchase.  Dealing with staffing issues, interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organizing training.  Responding to customer complaints and issues.  Ensuring standard of quality, customer service. Organizational Scan Venus Fashion UK LTD Manager – Sales And Marketing from March’08-Feb‘10 Highlights:  Corporate Sales for the company’s leading brand for clothing and accessorize a global leader in its genre.  Target based Ad Sales to both domestic and international clients.  Achievement of revenue targets through fresh client acquisition, repeat business from existing clients and event marketing related activities.  Handling the International Business development and marketing through various international events and other related activities.  Negotiated vendor pricing and contracts, and managed vendor delivery.  Rolled out a cross functional team of 8 for branding and promotion.  Direct Ad sales, both online and print in U.K  Achieved profitably on high volume, low and off product line in highly competitive market through use of inter-company supply chain teams involving strategic international suppliers. EXL Services, Noida from Aug’06 – Dec’07 Customer Care Executive- Extramural Engagements  Participated in the “Stress Management Workshop”, organized by Parivartan Trust, Dehradun.  Won several Inter School Debate Competitions.  Worked as the head of student body as the House Captain of Indian Cambridge School for the year 2004-05. Academia 2011 MBA (Marketing, Finance and Strategic Planning) from Heriott-Watt University, United Kingdom. 2009 Diploma in Management studies, (International Marketing, Human Resources) West London College. United Kingdom 2008 B.COM from H.N.B Garhwal University. Dehradun 2005 12th Indian Cambridge School, Dehradun. 2003 10th Indian Cambridge School, Dehardun. IT Skills  MS Office (Word, Excel and PowerPoint) and Internet Applications. Personal Dossier
  5. 5. Date of Birth: 20th April,1987. Address: 5-Circular Road, Dalanwala, Dehradun. Linguistic Skills: English, Hindi and Punjabi References: Available on request
  6. 6. Date of Birth: 20th April,1987. Address: 5-Circular Road, Dalanwala, Dehradun. Linguistic Skills: English, Hindi and Punjabi References: Available on request