1.
Impact Your Business Growth
Integrating Analytics and UX
BY NEARSOFT UXTEAM

2.
PRESENTER
Denisse Gutiérrez
UX Design Researcher
@neniza_
PRESENTER
Miguel Medina
UI/UX Designer
@MiigueelMediina
HOST
Jorge Symonds
Content Creator
@jorgepistola

3.
Agenda
- From Analytics to business actions
- Integrating Data and UX
- How to understand User Behavior?
- Case study example
- Takeaways
- Q&A
#NearsoftUXwebinar

4.
From Analytics to Business Actions

5.
Integrating Data and UX

6.
How can we get INSIGHTS from Data?
1. Set your business goal
2. Identify symptoms in the data
3. Understand user behavior
4. Define your business action items

7.
BUSINESS GOAL:
CASE STUDY:
- Promote the benefits
of using the app
- Convert new users

8.
- High Bounce Rate of 77.02%
- Low conversions to 20%. (Only 20% of users engage with the product)
CASE STUDY:
ANALYTICS SYMPTOMS DETECTED:
___________________________________________________________________________

9.
CASE STUDY:
Developers
San Francisco, CA
25-34 years old
CURRENT USERS:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

10.
Usability Testing
/Interviews
WHAT WE DID:
- 1 on 1 sessions with users
- Let users interact with the
product
- Ask them to complete
specific tasks
- Understand users’ behavior
UX METHOD USED:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

11.
BUSINESS ACTION ITEMS:
CASE STUDY:
- Change the language to “Add
plug in” instead of “Install
button”
- Create a brief video to
visualize the benefits of using
the app.

12.
DATA UPDATE RESULTS:
CASE STUDY:
- Bounce Rate decreased from
77% to 69%
- Users installing the app from
20% to 32%

13.
ANALYTICS SYMPTOMS:
Low Visits
High Bounce Rate
/ Low conversions
Exit Rate
Low Page Views
________________________________
UX METHOD:
Remote Moderated Research
Usability Testing
/ Interviews
Experience View Map
Usability Testing / Card Sorting
___________________________________________________________________________
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
How to understand our Users’ Behavior?

14.
Low Visits
BENEFITS:
Provides qualitative feedback
Helps understand users’ thoughts
ANALYTICS SYMPTOM:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
UX METHOD RECOMMENDED:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Remote Moderated
Research

15.
High Bounce Rate
BENEFITS:
Understand participants’
behavior
Measure the efficiency of the
system in helping users
accomplish their tasks
ANALYTICS SYMPTOM:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
UX METHOD RECOMMENDED:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Usability Testings
/ Interviews

16.
Exit Rate
BENEFITS:
Find out Consumers’ motivations and
needs in each step of their journey
ANALYTICS SYMPTOM:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
UX METHOD RECOMMENDED:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Experience View Map

17.
Low Page Views
BENEFITS:
- Define content hierarchy
through the system
- Discover new features
ANALYTICS SYMPTOM:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
UX METHOD RECOMMENDED:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Card Sorting
/ Usability Testing

18.
TAKEAWAYS:
How to build the
best product?
1. Identify the symptoms
on Google Analytics
(Based on your business goals)
1. Understand your users’
behavior
(Interviews, Usability Testing, etc.)
1. Apply user feedback
to your product
1. Iterate design__________________________________________

19.
Want to know More?
Talk to Sandra at (408) 890-2115
ux.nearsoft.com
ux-team@nearsoft.comEmail us at
__________________________________________________________________________