SlideShare a Scribd company logo
1 of 7
Download to read offline
WE ARE DISRUPTING THE WAY YOU
ENGAGE WITH YOUR MOBILE AUDIENCE.
Attract, Engage, Understand and Monetize.
TRIGGER - ContextWHAT - Multiple contentWHO - Profiled target
CONTEXTUAL MOBILE ENGAGEMENT.
NearIT gives you the ability to communicate to profiled app users personalized content in the right context.
Choose your RECIPE ingredients to define how you will interact with your users:
PRODUCT PRESENTATION
Defines who are the target end users by
profiling them in detail using the data
that users have shared with the app,
past interactions, past geolocation and
the information already available in the
app’s database.
Defines how to interact with the
chosen target using mobile solutions
(notifications, text or multimedia
messages, coupons, feedback, and
more) or integrating NearIT with
other solutions (Social Media, WiFi,
CRM, Digital Signage, and more).
Defines where, when and under
what conditions the content will
be sent, either through a Beacon,
Geofencing or Wi-Fi. All content
could also be sent independently
of the user location.
THE PRODUCT.
NearIT is a web platform that allows the owner of an APP to create content and channel it in a highly
profiled way to users when it matters, like in proximity to a location of interest, time, or behavioral context.
PRODUCT PRESENTATION
Using the context of proximity for a mobile engagement campaign has never been easier
by integrating the 3 NearIT software components:
SDK library available for native Android, iOS or hybrid mobile apps.
A graphic web Interface very user friendly and intuitive that anyone can use instantly.
An open and scalable backend ready for third-party integrations through simple API sets.
Target’s reactions: Learn how many users were reached,
learn if they saw the content and tapped on it. Most
importantly, learn if they reacted to it.
Geo-behavioral tracking: Track if your users are in a point
of interest for you anywhere in the world and on specific
dates or time frames.
Campaign results analysis: Know the percentage of
population that the campaign will reach with the chosen
user clusters. Use anagraphic and demographic data shared
in-app to visualize and analyze the results per unique
cluster categories.
VISUAL MEASURABILITY.
Let the numbers tell the story, in a readily beautiful way.
PRODUCT PRESENTATION
The solution for...
For every brand looking to bridge the online and offline interactions with their users or customers.
PRODUCT PRESENTATION
In-store traffic,
personalized promos
and coupons, user
funnel analysis and
in-store behavior,
feedback/rating,
gamification,
customer care &
more.
Digital mobile
advertising for
tenants, customer
service features,
indoor user flow
analytics, user
positioning maps,
profiled promos,
gamification,
customer care &
more.
Smart ticketing,
feedback/rating
requests, easy
networking solutions,
user positioning
maps, indoor facility
behavior analysis,
ticket up-selling &
more.
Smart ticketing,
profiled multimedia
content & visitor
journey,
feedback/rating,
accessibility solutions
& more.
BRAND & RETAIL
Supermarkets, Store
chains, Restaurants, Banks,
Gyms, Leisure, Etc.
MALLS & AIRPORTS
Shopping Districts, Malls,
Plazas, Outlets, Etc.
EVENTS & VENUES
Stadiums, Fairs,
Concert Halls, Theaters,
Conferences, Parks, Etc.
LEISURE FACILITIES
Art Galleries, Museums,
Historic Landmarks,
Exhibitions, Etc.
WHAT MAKES NEARIT, NEARIT.
PRODUCT PRESENTATION
USER FRIENDLINESS TECH OPENNESS DATA ENRICHMENT
NearIT’s intuitive web interface for
marketing professional and developers.
NearIT’s SDK can be quickly integrated
by a developer and anyone can create
Recipes and set up proximity areas
NearIT currently leverages various technologies
such as: BLE Bluetooth, Geofences, WiFi, Digital
Signage, AR, Visual Recognition. Additionally it’s
open to 3rd party integrations either for
profiling users (Who), creating content (What)
or triggering with new interactions (Trigger).
NearIT provides a geo-behavioral dimension to
already existing in-app data and data available
from your CRM or other enterprise databases
to keep enriching your data cycle with more
unique context.
contact@nearit.com ITA. +39 035 578 5136 nearit.com

More Related Content

What's hot

Customer Acquisitions
Customer AcquisitionsCustomer Acquisitions
Customer Acquisitions
beckieboo
 
How Brands Can Get their Game On Using Geofencing
How Brands Can Get their Game On Using GeofencingHow Brands Can Get their Game On Using Geofencing
How Brands Can Get their Game On Using Geofencing
Vivastream
 
VISISEEK - Interactive Day San Diego - Intro to RTB - IDSD
VISISEEK - Interactive Day San Diego - Intro to RTB - IDSDVISISEEK - Interactive Day San Diego - Intro to RTB - IDSD
VISISEEK - Interactive Day San Diego - Intro to RTB - IDSD
Visiseek Seo
 
How Brands Can Get their Game On Using Geofencing
How Brands Can Get their Game On Using GeofencingHow Brands Can Get their Game On Using Geofencing
How Brands Can Get their Game On Using Geofencing
Vivastream
 

What's hot (19)

Location Based Mobile Advertising
Location Based Mobile AdvertisingLocation Based Mobile Advertising
Location Based Mobile Advertising
 
MOCA_Product Overview
MOCA_Product OverviewMOCA_Product Overview
MOCA_Product Overview
 
MOCA_Product Overview
MOCA_Product OverviewMOCA_Product Overview
MOCA_Product Overview
 
Building the Future Landscape of Geofencing SXSW workshop Teaser
Building the Future Landscape of Geofencing SXSW workshop TeaserBuilding the Future Landscape of Geofencing SXSW workshop Teaser
Building the Future Landscape of Geofencing SXSW workshop Teaser
 
Location-Based Advertising Helps Marketers Reach Moving Targets
Location-Based Advertising Helps Marketers Reach Moving TargetsLocation-Based Advertising Helps Marketers Reach Moving Targets
Location-Based Advertising Helps Marketers Reach Moving Targets
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
bluepath solution for Hospitality
bluepath solution for Hospitalitybluepath solution for Hospitality
bluepath solution for Hospitality
 
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)
 Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013) Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)
 
Smart sharing - File Concept
Smart sharing  - File ConceptSmart sharing  - File Concept
Smart sharing - File Concept
 
Customer Acquisitions
Customer AcquisitionsCustomer Acquisitions
Customer Acquisitions
 
Role Of Hyper Local Targeting In Mobile Advertising Platforms
Role Of Hyper Local Targeting In Mobile Advertising PlatformsRole Of Hyper Local Targeting In Mobile Advertising Platforms
Role Of Hyper Local Targeting In Mobile Advertising Platforms
 
Harvesting The Benefits of Targeted Display Advertising
Harvesting The Benefits of Targeted Display AdvertisingHarvesting The Benefits of Targeted Display Advertising
Harvesting The Benefits of Targeted Display Advertising
 
Mobile Advertising | Hyper-Local Targeting, Hyper-Performing Results
Mobile Advertising | Hyper-Local Targeting, Hyper-Performing ResultsMobile Advertising | Hyper-Local Targeting, Hyper-Performing Results
Mobile Advertising | Hyper-Local Targeting, Hyper-Performing Results
 
How Brands Can Get their Game On Using Geofencing
How Brands Can Get their Game On Using GeofencingHow Brands Can Get their Game On Using Geofencing
How Brands Can Get their Game On Using Geofencing
 
Navteq LocationPoint Presentation020110
Navteq LocationPoint Presentation020110Navteq LocationPoint Presentation020110
Navteq LocationPoint Presentation020110
 
VISISEEK - Interactive Day San Diego - Intro to RTB - IDSD
VISISEEK - Interactive Day San Diego - Intro to RTB - IDSDVISISEEK - Interactive Day San Diego - Intro to RTB - IDSD
VISISEEK - Interactive Day San Diego - Intro to RTB - IDSD
 
How Brands Can Get their Game On Using Geofencing
How Brands Can Get their Game On Using GeofencingHow Brands Can Get their Game On Using Geofencing
How Brands Can Get their Game On Using Geofencing
 
Facebook& Google Targeting
Facebook& Google TargetingFacebook& Google Targeting
Facebook& Google Targeting
 
Drive Potential Customers With Effective Mobile Marketing
Drive Potential Customers With Effective Mobile MarketingDrive Potential Customers With Effective Mobile Marketing
Drive Potential Customers With Effective Mobile Marketing
 

Similar to NearIT: contextual mobile engagement platform

Under the hood_of_mobile_marketing
Under the hood_of_mobile_marketingUnder the hood_of_mobile_marketing
Under the hood_of_mobile_marketing
Kun Le
 
Parallel6 Captive Reach platform
Parallel6 Captive Reach platformParallel6 Captive Reach platform
Parallel6 Captive Reach platform
Christopher Calvert
 
Millennial Mobile Media Capabilities 8.08
Millennial Mobile Media Capabilities 8.08Millennial Mobile Media Capabilities 8.08
Millennial Mobile Media Capabilities 8.08
space150
 
Digital Marketing All Module Sunil Kumar.pptx
Digital Marketing All Module Sunil Kumar.pptxDigital Marketing All Module Sunil Kumar.pptx
Digital Marketing All Module Sunil Kumar.pptx
Dr. Sunil Kumar
 

Similar to NearIT: contextual mobile engagement platform (20)

Location Based Marketing - Global Insights HM
Location Based Marketing - Global Insights HMLocation Based Marketing - Global Insights HM
Location Based Marketing - Global Insights HM
 
Havas Media Global Trends: Location-based marketing
Havas Media Global Trends: Location-based marketing Havas Media Global Trends: Location-based marketing
Havas Media Global Trends: Location-based marketing
 
Location based-marketing - Havas Media Group
Location based-marketing - Havas Media GroupLocation based-marketing - Havas Media Group
Location based-marketing - Havas Media Group
 
IRCTC Advertising Solution
IRCTC Advertising SolutionIRCTC Advertising Solution
IRCTC Advertising Solution
 
ROIALTY Pitch Deck
ROIALTY Pitch DeckROIALTY Pitch Deck
ROIALTY Pitch Deck
 
Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0
Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0
Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0
 
How to Develop an Exceptional Online Travel App Like Klook _ TechGropse.pdf
How to Develop an Exceptional Online Travel App Like Klook _ TechGropse.pdfHow to Develop an Exceptional Online Travel App Like Klook _ TechGropse.pdf
How to Develop an Exceptional Online Travel App Like Klook _ TechGropse.pdf
 
MOCA_Product Overview
MOCA_Product OverviewMOCA_Product Overview
MOCA_Product Overview
 
Market in the Moment to Boost Consumer Engagement
Market in the Moment to Boost Consumer EngagementMarket in the Moment to Boost Consumer Engagement
Market in the Moment to Boost Consumer Engagement
 
Under the hood_of_mobile_marketing
Under the hood_of_mobile_marketingUnder the hood_of_mobile_marketing
Under the hood_of_mobile_marketing
 
7 Game Changing Marketing Trends in 2016
7 Game Changing Marketing Trends in 2016 7 Game Changing Marketing Trends in 2016
7 Game Changing Marketing Trends in 2016
 
bluepath for Shopping Malls and Retail
bluepath for Shopping Malls and Retailbluepath for Shopping Malls and Retail
bluepath for Shopping Malls and Retail
 
Moasis guide to location technology
Moasis guide to location technologyMoasis guide to location technology
Moasis guide to location technology
 
How does AI Increase user.pdf
How does AI Increase user.pdfHow does AI Increase user.pdf
How does AI Increase user.pdf
 
Parallel6 Captive Reach platform
Parallel6 Captive Reach platformParallel6 Captive Reach platform
Parallel6 Captive Reach platform
 
Location-Based Services on Mobile and Market Insight
Location-Based Services on Mobile and Market InsightLocation-Based Services on Mobile and Market Insight
Location-Based Services on Mobile and Market Insight
 
Onyx Beacon: technology and commercial presentation 2015
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon: technology and commercial presentation 2015
Onyx Beacon: technology and commercial presentation 2015
 
Millennial Mobile Media Capabilities 8.08
Millennial Mobile Media Capabilities 8.08Millennial Mobile Media Capabilities 8.08
Millennial Mobile Media Capabilities 8.08
 
Creo IMC Mobile Application Advertisng
Creo IMC Mobile Application AdvertisngCreo IMC Mobile Application Advertisng
Creo IMC Mobile Application Advertisng
 
Digital Marketing All Module Sunil Kumar.pptx
Digital Marketing All Module Sunil Kumar.pptxDigital Marketing All Module Sunil Kumar.pptx
Digital Marketing All Module Sunil Kumar.pptx
 

NearIT: contextual mobile engagement platform

  • 1. WE ARE DISRUPTING THE WAY YOU ENGAGE WITH YOUR MOBILE AUDIENCE. Attract, Engage, Understand and Monetize.
  • 2. TRIGGER - ContextWHAT - Multiple contentWHO - Profiled target CONTEXTUAL MOBILE ENGAGEMENT. NearIT gives you the ability to communicate to profiled app users personalized content in the right context. Choose your RECIPE ingredients to define how you will interact with your users: PRODUCT PRESENTATION Defines who are the target end users by profiling them in detail using the data that users have shared with the app, past interactions, past geolocation and the information already available in the app’s database. Defines how to interact with the chosen target using mobile solutions (notifications, text or multimedia messages, coupons, feedback, and more) or integrating NearIT with other solutions (Social Media, WiFi, CRM, Digital Signage, and more). Defines where, when and under what conditions the content will be sent, either through a Beacon, Geofencing or Wi-Fi. All content could also be sent independently of the user location.
  • 3. THE PRODUCT. NearIT is a web platform that allows the owner of an APP to create content and channel it in a highly profiled way to users when it matters, like in proximity to a location of interest, time, or behavioral context. PRODUCT PRESENTATION Using the context of proximity for a mobile engagement campaign has never been easier by integrating the 3 NearIT software components: SDK library available for native Android, iOS or hybrid mobile apps. A graphic web Interface very user friendly and intuitive that anyone can use instantly. An open and scalable backend ready for third-party integrations through simple API sets.
  • 4. Target’s reactions: Learn how many users were reached, learn if they saw the content and tapped on it. Most importantly, learn if they reacted to it. Geo-behavioral tracking: Track if your users are in a point of interest for you anywhere in the world and on specific dates or time frames. Campaign results analysis: Know the percentage of population that the campaign will reach with the chosen user clusters. Use anagraphic and demographic data shared in-app to visualize and analyze the results per unique cluster categories. VISUAL MEASURABILITY. Let the numbers tell the story, in a readily beautiful way. PRODUCT PRESENTATION
  • 5. The solution for... For every brand looking to bridge the online and offline interactions with their users or customers. PRODUCT PRESENTATION In-store traffic, personalized promos and coupons, user funnel analysis and in-store behavior, feedback/rating, gamification, customer care & more. Digital mobile advertising for tenants, customer service features, indoor user flow analytics, user positioning maps, profiled promos, gamification, customer care & more. Smart ticketing, feedback/rating requests, easy networking solutions, user positioning maps, indoor facility behavior analysis, ticket up-selling & more. Smart ticketing, profiled multimedia content & visitor journey, feedback/rating, accessibility solutions & more. BRAND & RETAIL Supermarkets, Store chains, Restaurants, Banks, Gyms, Leisure, Etc. MALLS & AIRPORTS Shopping Districts, Malls, Plazas, Outlets, Etc. EVENTS & VENUES Stadiums, Fairs, Concert Halls, Theaters, Conferences, Parks, Etc. LEISURE FACILITIES Art Galleries, Museums, Historic Landmarks, Exhibitions, Etc.
  • 6. WHAT MAKES NEARIT, NEARIT. PRODUCT PRESENTATION USER FRIENDLINESS TECH OPENNESS DATA ENRICHMENT NearIT’s intuitive web interface for marketing professional and developers. NearIT’s SDK can be quickly integrated by a developer and anyone can create Recipes and set up proximity areas NearIT currently leverages various technologies such as: BLE Bluetooth, Geofences, WiFi, Digital Signage, AR, Visual Recognition. Additionally it’s open to 3rd party integrations either for profiling users (Who), creating content (What) or triggering with new interactions (Trigger). NearIT provides a geo-behavioral dimension to already existing in-app data and data available from your CRM or other enterprise databases to keep enriching your data cycle with more unique context.
  • 7. contact@nearit.com ITA. +39 035 578 5136 nearit.com