NAME OF THE STUDENT IDENTITY
1 S.M.NAZMUL ALAM 131-092-0-135
2 HASAN MAHAMMUD NAYEEM 131-083-0-135
3 SUBHA JUTI MAZUMDER 131-080-0-135
4 ZAHIDUL HAQUE MAZUMDER 131-079-0-135
5 ARJUN GHOSH 131-056-0-135
Geniusity fashion is one of the leading all kind
of Garments Manufacturing & Exporting as
well as Garments sourcing agents operating
from Dhaka Bangladesh.
5. Company Overview
Business Type: Manufacturer,
Main Products : T-shirt,Shirt,Pants,Tank Top,Polo
Location : Dhaka
Year Established : 2011
Total Revenue : 2.5 – 5 million Doller
In 2010, we 5 of our friends make a plan for fashion house.
We First invested for this fashion brand at the end of 2010.
In January,2011 First of all we open our first outlets on Gulshan,that is now our brands
At the end of December 2011, we open our 2nd showroom at Uttara.
And finally in the year of 2013, we open two new outlets on Bashundhara city shopping
mall & Eliphantroad.We also open a showroom in Chittagong in this year.
11. Marketing Statement of
“GENIUSITY encourages the creativity and
promotion of individualism through style and
fashion at affordable prices.”
GENIUSITI’s mission statement itself shows
•The business is in clothing industry.
•Its market is all society members.
•Geniusities value and goals are related
tosatisfaction the customers matured
12. Marketing Statement of
“GENIUSITY will efficiently, competitively,
and technologically provide quality and
fashionable t-shirts & Jeans at affordable
prices for teenagers and young adults,
while growing from a small start-up
business to a household brand name.”
13. Our Marketing Objects
People love and trust our company.
We will market and distribute the
most appealing and widely available.
Our products define quality, style and
We will clothe the world .
14. Overall marketing objectives:
Increase consumer Satisfaction,decrease
dissatisfactionof theplus size consumer
Increase purchase frequency among
plus size customers
Increase brand awareness and favorable
16. Marketing Plan for Geniusity
Marketing Plan for a fashion brands is a most important
We focused on choosing the correct area district for our
stores in each city we decided to target. Moreover, we
believed in settling our stores in a high population and
traffic areas in each particular city. Because we knew the
importance of establishing the recognition, thus, they
always attempted to arrange our shops in prestigious
districts neighboring other high clothing manufacturers.
17. Marketing Plan for Geniusity
We have 5 outlets:
2.Bashundhara city Shopping mall
18. Marketing Plan for Geniusity
To make a profitable brand,Every company should
have the Brand Ambasedor.For These purpose we have
a brand ambasedor who is a experienced,specialist on
He is Salman Hasan,
who have passed his five years job experienced on a
multinational company named NESTLE.
19. Marketing Plan for Geniusity
Major Strategic Planing for Our company:
Make Flat organizations
Networking & Communicating with customers.
Clerar level of responsibilities from consumers.
Well defined ling & responsibilities.
Team work with responsible leadership.
Affordable price for customers.
Products avilability all over Bangladesh.
21. Marketing Strategy
The strategic plan defines the company’s overall
mission and objective and hopes to achieve
company’s objectives.Through market segmentation ,
targeting and positioning the company decides which
customers it will serve & how.The company also
designs a marketing mix made up of factors under it
control product,price,place & promotion.
22. Marketing Strategy
Our companies basic strategy is to cover all of the cities
over the country.
Because we want to keep t-shirts,Polo
Shirts,Jacket & jeans at a affordable price
to all over the country.
23. Marketing Strategy
We also target new generation to build a strong
relationship by providing various stylish products.
27. Market Segmentation for
Our segmentation can be described by the
principles of demographic segmentation.
The target customer is usually aged 16-30, with a
mid-range income. As part of his/her occupation
fashion trends is usually on top.
28. Market Segmentation for
But not only from a demographic view our
segments its targets, our products are also
designed based on a psychographic view based on
customers hectic lifestyle
29. There is a list of GENIUSITIS segmentation:
We have segmented the product on the following basis:
30. Geographic Segmentation:
In this segment Geograph is the main part.
Weather is the main topic for this types of
For example –in cold weather area,hot jacket is
preferable but not for hot weather.
32. Demographic Segmentation:
In Our country there is a huge amount of young
generation from 16 to 30,& most of them are college
Or university going.For this reason we have made our
products that preferable for them.
35. Psychographic Segmentation
In BD, there are difference between City life & Village
Life. Their life Style & Personality is also different.We
have maintained these different life style in our
products according to their different personality.
36. Customer Targeting
Targeting in Market is a most important matter for
a companies profit or loss. Our Fashion brand is
new in Bangladesh,for these we can’t target directly
to all class of customer.
42. SWOT ANALYSIS
In order to suggest an appropriate entry strategy in the
Bangladeshi market, it can be useful to use a SWOT
43. SWOT ANALYSIS
Through this model, in
fact, it is possible to
identify the main
obstacles the company
has to face, the tools it
has to overcome them
and the characteristics
that can favour its
1.Online markets offer a huge growth.
2.Growth in the different site in Dhaka city has huge
3.National Expansion especially in emerging market.
4.Emerging markets offer the best growth
GENIUSITY is a fashion thats we try to listed on top ten all
over the country by maintaining all of the sector that we
described above. Finally we have to announcing the end of
our presention by saying……….” Quality Never Goes Out
Of Style ”