1.
Session in collaboration with
Voice in retail: It
speaks, it listens, it’s
impacting our real-
world businesses
Vicki Cantrell
Chief Executive Officer
Vendors in Partnership
LLC
Donald Buckley
Co-head, Lullaboo
Sutdios, Founder
Treehouse Consulting,
LLC
Mirko Saul
Head of Innovation
Schwarz Digital
GmbH & Co. KG
Glenn Allison
Vice President, Customer
Facing Applications
Tractor Supply Company

2.
Voice Technology In Retail
It Speaks It Listens
It’s Impacting Our Real-World Businesses

3.
Vicki Cantrell
Vendors in Partnership
Glenn Allison
Tractor Supply
Company
Donald Buckley
Lullaboo Studios
Mirko Saul
Schwarz Digital

4.
Daily Behavior 90M
57% of the 163.7 US assistant users
used a voice assistant daily in 2022.
NPR and Edison Research, 2022; Voice Consumer Index, Vixen Labs, 2022

5.
3X Faster Than Typing
Willowtree, Inc., 2020-2021; Open Voice Network 2023

6.
140.4M
2021 users
123.8M
2020 device users
127M
2021 users
94.7M
2020 users
92.4M
2022 users
Mobile Autos Smart Homes Hearables Smart Spkrs
US VOICE ASSISTANT ADOPTION BY END POINT 2020-2022
Data source: Edison Research, 2022; voicebot.ai, 2021, 2022

7.
US smartphone users, 2022
PRODUCT AND INFORMATION SEARCH VIA VOICE ASSISTANCE
Data source: Vixen Labs Voice Consumer Index 2022
138M Search
by voice for products, services, US

8.
Customer Service
24/7 Coverage
Never a Bad Day
Data Entry
Meeting Notes
STT & TTS
Translation
Hands-Free
Pick-Pack-Stock
Store & DC
Listen With Insight
Voice Data Analysis
Search
Web Search
Your Brand Where
Your Customers Are
T O D A Y ‘ S V A L U E P R O P O S I T I O N S

9.
The Open Voice Network
www.openvoicenetwork.org
Voice worthy of user trust
Jon Stine
Executive Director