Rise of the ORCA's: Crime Fighting Machines or Pipe Dreams?

1. 6/28/2017
1
Rise of the ORCAs: Crime Fighting
Machines or Pipe Dreams?
Charles Anderson, Logistics, Loss Prevention Manager,
Amazon and David Leinfelder, Senior Manager, Best
Buy, President, Twin Cities Organized Retail Crime
Association (TCORCA)
The Rise of the ORCAs:
CRIME FIGHTING MACHINES
OR PIPE DREAMS?

2. 6/28/2017
2
Rise of the ORCAs
Takeaways:
• Implement best practices for an existing ORCA or the
creation of a new ORCA;
• Build and maintain a robust public/private
partnership in the fight against organized retail
crime;
• Get and share insights on the future of ORCAs, and
the cross coordination among existing ORCAs.
Rise of the ORCAs
• According to D&D, there are 48 ORCAs in the
U.S.
• No one ORCA is the same as the other –
varying levels of organization, sophistication,
and overall health/effectiveness.
• What does a model ORCA look like?

3. 6/28/2017
3
Rise of the ORCAs
Some ORCAs:
• Have little/no funding
• Are one-man bands
• Are tied to lobbying groups/L.E. agencies
• Exist in name only
Rise of the ORCAs
Some ORCAs:
• Are healthy financially
• Are independent of outside influence
• Have organizational depth
• Exercise influence internally and externally

4. 6/28/2017
4
Rise of the ORCAs
Remember…
“People don’t buy WHAT you do, they buy WHY
you do it. And what you do simply proves what
you believe.” – Simon Sinek
Rise of the ORCAs
In other words, we believe that an ORCAs sense
of purpose is directly correlated to its
organizational effectiveness and success.

5. 6/28/2017
5
Rise of the ORCAs
In our experience, ORCAs that are:
• Independent
• Customer-centric
• Organized as a recognized non-profit
are better positioned to lead a public/private
partnership in combating ORC.
Rise of the ORCAs
While there are others doing it well, here’s how
TCORCA was envisioned:

6. 6/28/2017
6
Rise of the ORCAs
First, we must recognize SDORCA and CCROC for
their mentorship and hospitality.
Rise of the ORCAs
• TCORCA grew organically, but is sustained
intentionally. What is the VISION?
• Registered as nonprofit with secretary of state
• Articles of Incorporation & Bylaws
• 501c3 vs 501c4
• Bank account

7. 6/28/2017
7
Rise of the ORCAs
Initial start-up costs:
• Insurance (D&O)
• Logo (A picture is worth…)
• Website/platform (Lexis/Atomic)
• Funding sources with an eye to sustainability
Rise of the ORCAs
Board Organization*
• Public sector leadership, continuity
• Private sector as support role
• Executive committee with defined roles,
support function committees, non-voting
liaisons, advisory committee

8. 6/28/2017
8
Rise of the ORCAs
Mission and essential functions
Who are your customers? Wants/needs?
• SECURE website with alert/analytic capability
• Regional quarterly intelligence and networking
meetings
• Annual training conference
Rise of the ORCAs
Mission and essential functions, cont.
• Training seminars (CEUs/POST)
• Multi-jurisdictional efforts (e.g. Op Blitz)
• Public Policy forum
• “Task force” vs facilitation/support model

9. 6/28/2017
9
Rise of the ORCAs
Website
• BAIR/ROCRAIDS
• Lexis vs Netsential
• Alerts and analytics
• National platform
Rise of the ORCAs
Do not underestimate the ability of a well-run
ORCA to build trust between public and private
sector, increase inter- and extra-jurisdictional
communication, and affect awareness and
systematic change.

10. 6/28/2017
10
Rise of the ORCAs
Crystal Ball:
• Healthy ORCAs will thrive
• Others will succumb to various ailments
• Politics will hamper effective regional
cooperation
• National platform requires unification of
platform, not a monopoly of ego
Rise of the ORCAs
• TCORCA, CCROC, FLORCA, MIROC, CO ORCA,
and AZORCA are calling for an all ORCA
leaders summit this fall/winter to strategize.
• Mall of America meeting location
• Date TBD

11. 6/28/2017
11
Rise of the ORCAs
Recap:
• ORCAs are most effective when run as a
customer-centric non-profit business
• People don’t buy what you do, they buy why
you do it
• National platform isn’t impossible if we get out
of our own way
Rise of the ORCAs
Contact Information
Charlie Anderson, Executive Director TCORCA
chaandc@amazon.com 651.592.9449
Dave Leinfelder, President TCORCA
David.Leinfelder@bestbuy.com 612.385.5006

12. 6/28/2017
12