17. Rev. Dr Thomas Malthus (1766-1834) An Essay on the Principle of Population (1798) Dr Karl Marx (1818-1883) Political economist Fr Gregor Mendel (1822-1884) M onk, gardener, geneticist An old debate (the 3 M’s): supply-people-land-technology:
18. C19th Agricultural progressives Sir John Bennet Lawes (1803-1873) agricultural research Rothamsted UK Justus von Liebig (1803-1873) chemist Giessen Germany
19. C19th Healthy cities progressives Rudolf Virchow (1821 – 1902 ) Public health physician, Berlin Sir Joseph Bazalgette (1819 - 1891) Sewerage engineer London Edwin Chadwick (1800-1890) Civil servant author of Public Health Act 1848 London
20. C20 th reformers: produce more for health and social justice John Boyd Orr (1880-1971) public health researcher 1 st D-G of FAO Sicco Mansholt (1908-1995) 1 st European Agriculture Commissioner for 1958-1972
32. If serious, we’ll change … … from … … to… and Nutrition guidelines Eco-nutrition guidelines linking calories with carbon Big waste Zero waste Land fill, taxes Food products Total diet Eco-brand images Control green claims Verifiable standards Advertising and marketing Global all year sourcing Sustainable seasonality Defining sustainability Low cost food as a good Full cost accounting Consumer expectations
33. We’ll change what & how we eat FOOD WHY WHAT Meat Cancer; water; land use Offer less; mainly or only grass-fed Coffee / tea Water; imperialism Less; only fair trade; drink water Fruit All year round? Seasonal Fish Health vs. fish stock collapse Eat less; only MSC?; alternatives Vegetables Health; water; GHGs; Kenyan beans? Seasonal greens
34.
35. 6. Awareness of change is growing but there is resistance too