One of my regrets in my accessibility coordination role is that I didn’t tell enough stories of success early on, and more often. But I am learning! In this presentation, I shared seven tips that I have learned for good storytelling that have helped contribute to our success in building a great digital accessibility program and culture here at MSU.

1. Nate Evans
Senior Manager & Digital Accessibility Coordinator
at MSU
7 Tips for Good
Storytelling

2. Reflection:
How do I (we) tell
more stories of success,
more often,
& more effectively?

3. Sharing what
I have learned:
Tips for presenting.
Tips for promoting.
Tips for preparing.

5. Try this:
1. Choose a story that is
relatable, but unrelated at
the same time (interesting!)
2. Find impactful images, and
describe them (e.g. Pixabay)
3. Wrestle with lots of options.
4. Practice makes perfect.

7. QUESTION
THE
MEDIUM

9. Presenting words on a
slide communicates a
value proposition of “text”
in your presentation. Is
that really what you mean
to communicate?

11. MAKE IT
ACCESSIBLE

12. Try this:
1. Use colour contrast analyser
to check color contrast.
2. Describe your images.
3. Make your slides available in
advance (if possible).
4. Others?

13. CHANGE
IT UP

14. Try this:
1. Change the location/space
from time-to-time.
2. Force yourself to try a new
approach to presenting.
3. Follow other good
storytellers, then practice.
4. Google: “Pechakucha”

15. FEEDBACK
IS A GIFT

16. SHARE
OTHER’s
STORIES

17. Try this:
1. Ask your partners to tell
success stories.
2. Ask if you can re-tell their
stories.
3. Tell those stories
strategically across multiple
mediums in thoughtful ways
(e.g. Social Media)

19. 1. Lead with a story.
2. Forget PowerPoint.
3. Question the medium.
4. Make it accessible.
5. Change it up.
6. Feedback is a gift.
7. Share other's stories.

20. Contact:
@nateevans
ne@msu.edu
Pixabay.com
Marshall McLuhan on Wikipedia
The Original Guerilla Theater, Rob
Bell & Shane Hipps (link to
YouTube)
Slideology, Nancy Duarte (link to
Amazon)
Resonate, Nancy Duarte (link to
Amazon)
The Back of the Napkin, Dan Roam
(link to Amazon)
Don't Make Me Think, Steve Krug
(link to Amazon)
Lynchpin, Seth Godin (link to
Amazon)