4. Average Number of
Marketing Channels
used in for B2B
2015
92%
83%
81%
80%
77%
77%
76%
69%
Social Media
eNewsletters
Articles on Website
Separate Blog
In Person Events
Case Studies
Videos
Illustrations/Photos
Src: http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2B_Research.pdf
16. Building out your
customer's journey:
-Who are your customers?
-How do they interact with your website,
blog, social media, customer support?
-Are they in the office, at home
or on the go when they interact?
-Full customer experience.
17. With the power
of social media
and referrals -
"Serving
Customers
is the New Selling"