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Demystifying Social Media for Business
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Social Media is huge and any business not tapping into the power of these tools and networks is missing out. Yet it can be overwhelming and difficult to know where to start and what tools to use. This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Natalie SissonSeguir
Chief Adventurer and Freedom Creator em Suitcase EntrepreneurAnúncio
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Demystifying Social Media for Business
- Update 2-3 times daily
- Vary your content
- Mix up your media
- Create events
- Fans can interact with your brand by liking, commenting and sharing your content
- You can install apps to run contests, polls, quizzes, videos, photos
- You can create a customized landing tab to ensure `Likes’ connect with you further
- Connect to your other social media sites
- Integrate updates to your Twitter Feed
- Use Facebook Connect on your website
- Get a vanity URL so you can be easily found (http://www.facebook.com/username/)
- Look at trending topics to find potential clients
- Credit people with personal #Follow Friday #FF
- Connect with people and direct them to your site
- In your bio put a direct link to your sales page or site
- Create usefu lists on Twitter for people to follow
- Visit Tweetml.org to follow an entire list in one go
- Find potential hires or strategic alliances
- Create links to your company & generate traffic
- Answer questions and be a helpful resource
- Make new connections through this activity
- Send direct messages to your connections
- Join groups and meet people with similar interests
- Pass along information
- Make introductions
- Use this sparingly and not as a ‘Daily About Me’ broadcast or sales pitch
- Great tool to connect with influencers
- Play by the rules and don’t SPAM people
- Act with integrity and don’t share false information
- Every minute 35 hours worth of video is uploaded
- Attracts 60 million unique viewers per month
- Optimized for 18 different languages
- Add these people as friends to message them
- Subscribe to their channel to receive updates
- Share the link yourself from under your video
- Send your video as a personal message
- Add a widget on your website or blog that
- Record using your iPhone if it has video
- Use your digital camera if it has video mode
- Buy a $200 Flipcam with easy upload
- Search for the top blogs using Technorati, AllTop and Blogrank
- Allow readers to share and engage
- Create pages with more information
- Add plug-ins and widgets
- What are the objectives, outcomes and goals?
- Who is your ideal reader?
- How do you want your readers to feel?
- What do you want your readers to do?
- Choose from hundreds of free themes
- ‘What You See Is What You Get’ content editor
- Up to the minute statistics on your posts
- Clear call to action buttons to subscribe or signup
- Search bar so you can see how visitors use your site
- About page with photo and testimonials
- Use a variety of media: text, video, audio
- Plenty of white space to make it easy to read
- Have a strong opinion and state it
- Write in a way that is clear and concise
- Reply to comments in a genuine and friendly way
- Follow those who comment on Twitter and engage
- Use comments by readers as content for new posts
- Thank people for their comments by emailing them
- Top tips and latest updates
- Advanced techniques
- Step by step video tutorials
- 2 months of coaching via email
- I’m a social media evangelist & personal trainer
- I co-founded a company that built a Facebook app
- I’m a Regional Bodysculpting Champion
- I broke a World Record in Dragon Boating
Notas do Editor
- Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
- Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
- Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
- Expectations have risen yet very difficult to make this task “professional”Volunteer treasurers – No one wants to volunteerHandling cash & cheques sucksMost people don’t like asking for money from friendsTime requirement to properly handle transaction records
- What are the key metrics to follow for measuring ROIHow do I convince stakeholders that investing in social media is time and money well spent?
- Set goals then track and measure actual reachMeasure your conversation shareUse recommendations and referralsCreate inbound link loveUtilize Social Bookmarking
- How do I make sure our message is noticed?What are the marketing DOs and DON'TsWhat’s the most effective non ‘spammy’ way to drive businessHow do I make a message go viralHow can I best spend our online marketing budget
- How long I should spend on social media marketingHow do I avoid overwhelm
- How do I narrow our social media marketing efforts to our target market?What’s the best use of social media marketing to target small niche markets with a strategy and customized content?How do I use social media to build brand awareness?
- How do I obtain qualified subscribers to our blog, Youtube channel, newsletter and Twitter feed?How do I reach a large audience, outside of our current contacts and get them to respond?How do I drive more traffic to our website using social media marketing?What are keywords and how can I use them?
- The average user is connected to 60+ pages, groups and eventsGlobal reach with 70% of users located outside the US100+ million users access Facebook from a mobileA great platform to build your relationshipsIncreases your visibility as people share your contentBusiness pages are a low cost marketing method Acts as a real time search engine
- Fans (‘Likes’) of your page will see your page posts in their News Feed mixed in with updates from friendsFans can interact with your brand in a number of ways based including commenting on a post, liking it, and sharing itIn addition you can install apps to run contests, polls, quizzes, videos, photos and customized landing tabsYou can link your blog feeds to publish to your page and show your Twitter updates on a tab
- Vary your content and post article links from you or other sources, ask questions and newsy updatesMix up your media – add photos and ask your clients/ customers to post photos of them using your brand, product or serviceEvents: and link them to your page such as a webinar your holding or an upcoming sale
- Share their experiences, both good and not so goodProvide feedback on recent events or launchesDiscuss product ideasLearn about exclusive deals or offersGet customer service
- Twitter lets you write and read messages of up to 140 characters – because less is moreTweets (messages) are public to everyone but you can direct a message to a specific person using their `handle’Twitter can be thought of as a real-time giant search engine where people update by tweeting the latest news, events, thoughts, questions and links You can access Twitter via the Twitter website, your phone or manage your accounts from a plethora of applications
- Use search.twitter.com to find people talking about your publication or print topics - then follow themUse We Follow to follow ‘Tweeters’ by category such as media, lifestyle, health, newsCreate a Twellow account – Twitter Yellow Pages, add an extended publication bio here and follow relevant peopleYou can also choose to interact without following an account, just send them a tweet and get chatting
- @username is a public message to or about someoneFollow is to subscribe to somebody’s messagesDirect Message (d username) is a private message Retweet (RT @username ) is when you repost a valuable message from someone and give them creditvia @ is another way of sharing a RT but allows you to put the message first and credit them later
- Build relationships on TwitterListen for comments about youRespond to comments and queriesAsk questions and be genuinely interestedPost links to things people would find interestingRetweet messages you would like to shareUse a friendly, casual toneDon’t spam people!2. Harness the real-time nature of TwitterAsk questions, float ideas, post polls and expect fast feedback as your following growsIf you’ve launched a new issue, new publication or new campaign, search Twitter for commentsRespond to customer service issues quicklyBe sure to quickly engage in discussion on a tricky public issue your company is dealing with
- Individual asset for you to showcase your brandConnect with professionals in the same field as youBuild trust and relationships in your networkGet recommendations from partners and clientsJoin and participate in group discussionsMeet professionals with related areas of interestGain insights into the latest trends in your area
- Use your status update to submit latest blog articles, website updates or new business information for people to viewShare and send this to Twitter, Facebook and post to groups you’re members ofGet recommendations
- In your network and organizationsGain exposure for your publication as professionals within the network gather to answer your questionMake new connections as a result of these conversationsCreate articles for your publication based on answers
- Get off to a fast start by seeking out others with common interests Service partners or strategic alliancesSelect them based on trusted recommendations from people in your network.
- Do not be afraid to ask for favours within your network such as a recommendation or introductionPass along information that might be worthy to your first degree network Make introductions on behalf of others in your network as a courtesyAlways remember to give back anything you take out of it
- Use LinkedIn’s status update to share a valuable note, blog post, article or informationUse this sparingly and not as a ‘Daily About Me’ broadcast or sales pitchPeople do not wish to know what’s going on in your life on a daily basisAvoid the boilerplate text when adding a connection and instead write a personal one
- Build a community and connect with your readershipCreate a “human” feel behind your business & brandImprove your SEO and generate traffic with fresh contentBuild trust and establish authority in your fieldControl your news and updates to the public with your own PR platform and messaging toolMaximize this low cost form of marketing
- Search on on Technorati, AllTop & BlogRank
- Post informative articles related to your businessAllow readers to share your content, comment & engageCreate pages with more information on your publicationAdd plug-ins and widgets to offer even more functionalityDraw traffic to your website or social networks
- Enticing header with name of blog, tag lineClear call to action buttons to subscribe by email and RSS Search function so you can see how visitors use your siteAbout page with photo and testimonialsUse a variety of media: text, video, audioPlenty of white space to make it easy to readSocial Media links to share your content and connect with you
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