This talk was given at the Product Innovation Summit in Boston, September 2016. It provides an overview of how Lean UX teams (applying Design thinking, Lean Startup and Agile development practices) work, and some of the challenges faced by enterprises when trying to adopt and scale teams that work in this way.

1. Leaner and Smarter
HOW ENTERPRISES CAN DEVELOP BETTER
DIGITAL PRODUCTS
@nataliehollier
Product Innovation Summit 2016

2. WORKING SMARTER
50% of product features are NOT USED
60-80% of development effort is REWORK
200x cost to change code vs. prototypes
Failed product launches, anyone?
(1) Several research reports indicate this number is ~50%. Here’s one: http://versionone.com/assets/img/files/ChaosManifesto2013.pdf
(2) and (3) IBM Requirements management white paper (December 2009)

3. THERE MUST BE A BETTER WAY
• Learn about customer needs early and often
• Prototype, test and get real market feedback
• Pivot your product and features based on learnings

4. LEAN PRODUCT DEVELOPMENT
(LEAN UX)
Lean UX ~ Jeff Gothelf and Josh Seiden

5. Agile Development
Customer Discovery Hypothesis & Assumptions
Rapid Prototyping & Testing

6. HOW PRODUCT TEAMS WORK

7. GOOD PRODUCT TEAMS ARE...
Autonomous
Data-Driven
User-Centered
Speed to Market
Small, dedicated, empowered team
Cross functional - UX/QA/DevOps support
embedded on team
Product ownership shared by team
Success measured against KPI’s
Use analytics to make decisions
Feed data back into the product
Focused on achieving the internal/external
customer mission
Product & design defined through user research
Lo-fidelity design & prototypes over detailed
comps & specs
Small releases, aligned to goals, deployed often
Releases are experiments validated by real users
Learnings from releases shape work going
forward
Self-Service
Simple architecture enables team autonomy
Self-service infrastructure provisioning

8. LEAN UX AT SCALE:
FORTUNE 500 ENTERPRISES

9. NEW MANAGEMENT PARADIGM
The Connected Company ~ Dave Gray
Traditional Enterprise Cross Functional Pods

10. COMMUNITIES OF PRACTICE
FUNCTION MEETINGS
LUNCH & LEARNS
CROSS-TEAM ROTATIONS
CROSS-TEAM PAIRING
MANAGING EMBEDDED ROLES
Product
Owner
Tech LeadUX
QA
Devs Devs

11. CLEAR MISSION
PRODUCT ROADMAPS
SHOWCASE DEMOS
VISUAL INFORMATION RADIATORS
LUNCH & LEARNS
CROSS-TEAM STANDUPS
API CATALOGUES
COORDINATING ACROSS TEAMS

12. EXECUTING BUSINESS STRATEGY
COMPANY MISSION
STRATEGIC
GOAL
STRATEGIC
GOAL
PRODUCT
HYPOTHESIS
PRODUCT
HYPOTHESIS
...
...

13. FREQUENT USER TESTING
PROTECT THE BRAND
ANONYMOUS OR NEW BRAND
LABS OR BETA LABELED
BETA USER TESTING PANEL
A/B TESTING
COLLABORATE WITH OPERATIONS

14. SUPPORTING PLATFORM
whose customer is
whose customer is
whose customer is
Platform/
Infrastructure
teams
Middleware/
API/Services
teams
Web/App/
Channel
teams
Paying
business
customers
PRODUCTS
PLATFORM
INFRASTRUCTURE
CHANNEL DASHBOARD
CUSTOMER
EXPERIENCE
APPS & SERVICES
“Thin slice”

15. A LEAN APPROACH TO CHANGE
MINIMIZE RISK
SMALL, LIGHTWEIGHT APPROACH
PILOT TEAMS
TEST & LEARN ITERATIVE ROLLOUT
JUST-IN-TIME INFRASTRUCTURE
SEED & SPLIT EXPERTISE
PULL, NOT PUSH CHANGE
DO
CHECKACT
>PLAN
>
>
>

16. Think big.
Start small.
Move fast.

17. THANK YOU.
Questions, comments, feedback?
@nataliehollier