1. BROUGHT TO YOU BY TEAM 2 TOP CONSULTANTS: AMANDA KELLY, NUSRATH KHAN, JOHN SUNDBORG ATTENDED BY BOSTON ADVERTISING EXECS: NICHOLAS ASADORIAN, KENNETH CAREY, PRITA VAIDYA Team 2 Top Consultants Present Boston Advertising: Collaborative Technologies
TEAM SUCCESS & STRUGGLES Efficient Search Collaboration/Communication (Geographical Limitations) Upstream Communication Leveraging Resources (“Knowing what to know”) Generational Gaps (Adoption Rates) PAST PROJECT TRACKING Successful Pitches Genre Tracking What Didn’t Work LOCATING & UTILIZING the EXPERTS Cross Departmental Collaboration Streamlining Communication/Approval Process Filtering out the “White Noise”
Amanda DETAILED NOTES Internal Use IT implementation – rolling out the product Adoption – how are you going to get people involved and using the technology Analytics – describe a few components that will allow you to track use (likes/downloads/retweets/visits etc) External Use Is this tool useful to clients in communication and project sharing? How? Q/A Q from Boston Advertsing: blah blah blah A from Team 2 Top Advertising: blah blah blah
John DETAILED NOTES Internal Use IT implementation – rolling out the product Adoption – how are you going to get people involved and using the technology Analytics – describe a few components that will allow you to track use (likes/downloads/retweets/visits etc) External Use Is this tool useful to clients in communication and project sharing? How? Q/A Q from Boston Advertsing: blah blah blah A from Team 2 Top Advertising: blah blah blah
Cathlin DETAILED NOTES Internal Use IT implementation – rolling out the product Adoption – how are you going to get people involved and using the technology Analytics – describe a few components that will allow you to track use (likes/downloads/retweets/visits etc) External Use Is this tool useful to clients in communication and project sharing? How? Q/A Q from Boston Advertsing: blah blah blah A from Team 2 Top Advertising: blah blah blah
Prita DETAILED NOTES Internal Use IT implementation – rolling out the product Adoption – how are you going to get people involved and using the technology Analytics – describe a few components that will allow you to track use (likes/downloads/retweets/visits etc) External Use Is this tool useful to clients in communication and project sharing? How? Q/A Q from Boston Advertsing: blah blah blah A from Team 2 Top Advertising: blah blah blah
Nusrath DETAILED NOTES Internal Use IT implementation – rolling out the product Adoption – how are you going to get people involved and using the technology Analytics – describe a few components that will allow you to track use (likes/downloads/retweets/visits etc) External Use Is this tool useful to clients in communication and project sharing? How? Q/A Q from Boston Advertsing: blah blah blah A from Team 2 Top Advertising: blah blah blah
Background: 2 months after the original Team 2 Top Consultants
Consultants will write about their topic of interest in regards to Boston Advertising, a repetitive theme by a particular author will illustrate their expertise.
Boston Advertising – Challenges Internal Success of past proposals Matching appropriate consultant to the relevant project Consultant Collaboration Prioritize Project Topics Search Prioritization & matching (keyword tagging) Upstream (VPs/Management) Communication Knowing what to know Resistance to new technology External Increased social media use Project progression – keeping the clients in the loops Increasing customer engagement through social media Increasing brand awareness Providing Customer Service Monitoring Customer Satisfaction
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