The Top 10 AI Marketing Tools

NapierPR
THE TOP 10
MARKETING AI TOOLS
The webinar will start in 2 minutes
THE TOP 10
MARKETING AI TOOLS
The webinar will start in 1 minute
THE TOP 10
MARKETING AI TOOLS
September 2023
4
Agenda
• What can AI do?
• Take a breath…
• GPT models
• The top 10 AI tools
• What’s Next
5
What Can AI Do?
6
Take a Breath
• AI is good at taking content
and putting it together
• It’s not that creative
– Much of the content is
very similar
Shall I compare thee to a summer's day?
Thou art more lovely and more temperate.
Rough winds do shake the darling buds of May,
And summer's lease hath all too short a date.
Sometime too hot the eye of heaven shines,
And often is his gold complexion dimmed;
And every fair from fair sometime declines,
By chance, or nature's changing course, untrimmed;
But thy eternal summer shall not fade,
Nor lose possession of that fair thou ow'st,
Nor shall death brag thou wand'rest in his shade,
When in eternal lines to Time thou grow'st.
So long as men can breathe, or eyes can see,
So long lives this, and this gives life to thee.
7
Take a Breath…
8
Some Additional Challenges
• Copyright
• Plagiarism
• Bland Content
• Out-of-Date Training Data
• Hallucinations and Inaccuracy
9
GPT Models
• GPT created by Open AI
• GPT4 (and 3.5) are recent
• Cost to create is huge
• Many AI text applications use GPT models
– Same model, different wrapper
10
The Top 10
11
10. ChatGPT
• Asking questions
• Generating content
• Summarizing/explaining
• Analyzing Data
12
9. Jasper
• Or Rytr or Phrasee
– Or many other text generation tools
• Structure produces better content
13
8. Grammarly
• Also try Hemmingway too
• Sometimes you have to
write yourself
• Identifying ways to improve
and correcting errors
14
7. Dall-E
• Or Stable Diffusion
• Or Adobe Firefly
– A solution focused on designers
• Sometimes you just need an image
15
6. Salesforce Einstein
• Or many other CRMs
and Marketing
Automation Platforms
• Using AI to predict
intent or score leads
16
5. Chatbase
• We all love/hate a good chatbot
• Many other chatbots are available
– Drift is particularly popular
– MAPs and other platforms also offer
chatbot functionality
17
4. 6sense
• Predicting intent
• Becoming interesting
• Needs customers who are
relatively active online
18
3. MarketMuse
• Content planning
• Other tools like SurferSEO
also popular
• Very important for SEO
19
2. Pathmonk
• Drive website engagement
• Great for leads
20
1. Google Ads
• Yes, seriously!
• Lots of AI to optimize performance
• Easy to understand some rules
– E.g. longer headlines are better
21
Bonus – ChatGPT’s AI
• Make your own AI tool
22
What’s Next?
• The $1M question
– Will generative AI performance stall?
• But it’s clear that even if it does…
– AI tools are helpful
– You need to experiment to see what works best for you
– AI is going to be embedded everywhere
• (We’re a long way from the AI marketing robot)
23
Questions?
www.napierb2b.com
mike@napierb2b.com
1 de 23

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The Top 10 AI Marketing Tools

  • 1. THE TOP 10 MARKETING AI TOOLS The webinar will start in 2 minutes
  • 2. THE TOP 10 MARKETING AI TOOLS The webinar will start in 1 minute
  • 3. THE TOP 10 MARKETING AI TOOLS September 2023
  • 4. 4 Agenda • What can AI do? • Take a breath… • GPT models • The top 10 AI tools • What’s Next
  • 6. 6 Take a Breath • AI is good at taking content and putting it together • It’s not that creative – Much of the content is very similar Shall I compare thee to a summer's day? Thou art more lovely and more temperate. Rough winds do shake the darling buds of May, And summer's lease hath all too short a date. Sometime too hot the eye of heaven shines, And often is his gold complexion dimmed; And every fair from fair sometime declines, By chance, or nature's changing course, untrimmed; But thy eternal summer shall not fade, Nor lose possession of that fair thou ow'st, Nor shall death brag thou wand'rest in his shade, When in eternal lines to Time thou grow'st. So long as men can breathe, or eyes can see, So long lives this, and this gives life to thee.
  • 8. 8 Some Additional Challenges • Copyright • Plagiarism • Bland Content • Out-of-Date Training Data • Hallucinations and Inaccuracy
  • 9. 9 GPT Models • GPT created by Open AI • GPT4 (and 3.5) are recent • Cost to create is huge • Many AI text applications use GPT models – Same model, different wrapper
  • 11. 11 10. ChatGPT • Asking questions • Generating content • Summarizing/explaining • Analyzing Data
  • 12. 12 9. Jasper • Or Rytr or Phrasee – Or many other text generation tools • Structure produces better content
  • 13. 13 8. Grammarly • Also try Hemmingway too • Sometimes you have to write yourself • Identifying ways to improve and correcting errors
  • 14. 14 7. Dall-E • Or Stable Diffusion • Or Adobe Firefly – A solution focused on designers • Sometimes you just need an image
  • 15. 15 6. Salesforce Einstein • Or many other CRMs and Marketing Automation Platforms • Using AI to predict intent or score leads
  • 16. 16 5. Chatbase • We all love/hate a good chatbot • Many other chatbots are available – Drift is particularly popular – MAPs and other platforms also offer chatbot functionality
  • 17. 17 4. 6sense • Predicting intent • Becoming interesting • Needs customers who are relatively active online
  • 18. 18 3. MarketMuse • Content planning • Other tools like SurferSEO also popular • Very important for SEO
  • 19. 19 2. Pathmonk • Drive website engagement • Great for leads
  • 20. 20 1. Google Ads • Yes, seriously! • Lots of AI to optimize performance • Easy to understand some rules – E.g. longer headlines are better
  • 21. 21 Bonus – ChatGPT’s AI • Make your own AI tool
  • 22. 22 What’s Next? • The $1M question – Will generative AI performance stall? • But it’s clear that even if it does… – AI tools are helpful – You need to experiment to see what works best for you – AI is going to be embedded everywhere • (We’re a long way from the AI marketing robot)

Notas do Editor

  1. Image credit – Flickr user Morgan https://flickr.com/photos/meddygarnet/
  2. Enable Advanced Data analysis in ChatGPT and then show resize/rotate a picture Upload the test file and ask Tell me which sources produce the highest engagement time and have at least one conversion Then ask Create a bar chart of the top 10 engagement times
  3. Demo https://app.jasper.ai/templates Use google ads template and possibly a blog one too.
  4. https://hemingwayapp.com/
  5. Queries used on the spreadsheet: =GPT("Identify the industry served by this company: ",A2) =gpt("Estimate the number of employees at the following company: ",A2) =gpt("Estimate the number of employees at the following company and provide it as just a number without commas: ",A2) =gpt("Who is the CEO of this company: ",A2)