Social Media For Real Estate & Mortgage

Social Media Marketing

Published by

naomi trower
Social Media Specialist | Real Estate Broker

Santa Clarita, CA, 91351 USA
www.NaomiTrower.com

© Copyright 2010 Naomi Trower
All rights reserved under the international and Pan-American copyright conventions.

With the exception of brief quotations in review – with proper accreditation – no part of this book
may be used, reproduced or transmitted in any manner whatsoever without written permission from
the author.

DISCLAIMER
This publication is designed to provide accurate information in regard to the subject matter covered.
The author is not engaged in providing legal, financial, investment, accounting or business advice.
Should the reader need such advice, he or she must seek services from a competent professional.
The author particularly disclaims any liability, loss or risk taken by individuals who directly or indirectly
act on the information contained herein. The author believes the information contained in this
publication to be solid, but readers cannot hold her responsible for either the actions they take or the
result of those actions.

v1.0 - FIRST EDITION – 2010

Please refrain from changing, dismantling, plagiarizing, or reselling
this guidebook. Thank you!

Social Media Marketing: Market Your Real Estate & Mortgage Business Using the Power of Social Media | 1

Contents
Choosing Your Social Media Sites .............................................................................. 2

Creating a Social Media Schedule............................................................................... 4

Facebook Strategies..................................................................................................... 6
Basic Strategies .................................................................................................................6
advanced Strategies..........................................................................................................9
How to Build a Facebook Business Page ........................................................................11
How to add an opt-in Box to Your Fan Page ................................................................13
5 Ways to Promote Your Facebook Fan Page .................................................................16

Twitter Strategies ....................................................................................................... 21
11 Ways to Use twitter to Help Your Site go Viral ........................................................21
How to Utilize twitter lists .......................................................................... ......... ..........23
How to Find topics to tweet ...........................................................................................24

WordPress Strategies .................................................................................................. 26
WordPress Blog designs ...................................................................................................26
Blog article ideas..............................................................................................................26
WordPress Plugins to Help You rank Higher in Search engines ...................................27

Active Rain Strategies................................................................................................. 29

Cross-Promoting All of Your Sites.............................................................................. 30

About the Author: Naomi Trower............................................................................. 31

© 2010 Naomi Trower. All rights reserved. www.NaomiTrower.com


Choosing Your Social Media Sites
There are a number of resources on Social Media Marketing for large businesses. I
know most of you are saying, “I’m not trying to answer customer support questions like
most large brands. I’m just trying to find clients!”

I will demonstrate basic and advanced strategies for Facebook, Twitter, WordPress
Blogs, and Active Rain. I will also go into detail on how to create your Facebook business
page and add some bells and whistles that will allow you to stand out from your
competitors.

I have so many techniques and strategies to share
that it’s hard to say where to start first! I will start with the At least start
Top 4 Social Media sites that are important for you to start
your social media campaign. Then I will elaborate on the
with two social
techniques to generate leads with each site. media areas so
you can promote
It can be very overwhelming at first to start your social
your services
media campaign. You may be more comfortable focusing
on two areas such as Facebook and Twitter or Twitter and across multiple
Your Blog, but at least start with two social media areas so platforms
you can promote your services across multiple platforms.

Here is some basic information About my Top 4 Social Media Sites:

1. Active Rain is a social network for real estate and mortgage professionals.

2. WordPress Blog for your professional niche. This is the most utilized blog platform.

3. Facebook is the top-ranked social network with 400 million users, and growing daily.

4. Twitter is the fastest-growing social network.



Here are a few quick steps to get you started on your social media
campaign:

Step 1: Open new accounts for these social media sites.

Step 2: Become a friend to Naomi Trower on these sites. I give a lot of tips, valuable
content and updates via these sites.

Step 3: Start to populate your information to these
sites with an up-close, professional business photo. Your
Make a weekly
photo is very important. I’ve had more people contact me plan just for
because of my eyes and smile in my profile photo than social media
anything else (so, be friendly and enthusiastic in order to
marketing
attract clients like bees to honey).

Step 4: Make a weekly plan just for social media marketing. This can seem overwhelming
at first, but when you schedule your day to spend an allotted amount of time, it becomes
so much easier.



Creating a Social Media Schedule
Here is my sample social media schedule:

Monday Tuesday Wednesday Thursday Friday
Facebook: Facebook: Facebook: Facebook: Facebook:
y add more y recognize y Add more y Respond to y join fan pages
friends birthdays friends event invites & groups in my
related to business niche
y update fan y comment on y update fan
page statuses page y update fan page y update fan
page
y update fan
page

Twitter: Twitter: Twitter: Twitter: Twitter:
y retweets y intro Tues y promote y preschedule y thank people
others #followfriday list for adding me to
y find content to y find content to their Twitter lists
share share y find content to
share

Blog Blog Blog Blog Blog
y write blog y promotion y write blog y promotion y write blog
y comment on y comment on y comment on
other, related other, related other, related
blogs blogs blogs
Active Rain Active Rain
y blog comments y blog comments

I usually spend about 15 minutes in the morning, mid-afternoon and evening on
Facebook and Twitter every day, for a total of 45 minutes.

I spend about 1 to 1.5 hours every day writing new blog posts, promoting my blog,
and commenting on other related blogs.

I spend 15 minutes on Tuesdays and Thursdays on Active Rain.



As you can see from my schedule, I utilize Facebook, Twitter and my blog the most. I
have had a slow start on Active Rain, but that will change. I will be adjusting my schedule to
be more active there on a daily basis.

In the new year, I also plan to concentrate on LinkedIn You can decide
and Posterous as my next social media focus. I will share
strategies for those networks in the next version of this ebook.
to focus on two
social media
You can choose to do the same as well. I just chose sites at first,
the social media sites that would be the easiest for you to
then gradually
generate the most leads naturally. You can decide to focus on
two social media sites at first, then gradually move forward to move forward
other sites. to other sites

I will start with Facebook strategies, then move on to
Twitter strategies, and then finally WordPress blog and Active Rain strategies.



About the Author: Naomi Trower
“Teaching Real Estate & Mortgage Professionals Social Media Strategies”

Naomi has a degree in Industrial & Systems Engineering
from the University of Southern California, which has a focus
on learning multiple engineering disciplines and becoming the
CEO of engineering firms.

She worked for The Boeing Company for 10 years. She
developed a passion for project engineering and completed
very high level, multimillion-dollar facility projects during her
career.

Eventually, she caught the entrepreneurial bug from her husband. After the birth
of their first daughter and the last of three children five years ago, she came home to
help with Kylon’s growing mortgage business. It was an amazing time as their business
continued to grow and expand.

During this time, she became a real estate broker and established Premier Equity
Group, Inc. and Premier Realty Group. She currently has a team of real estate agents and
loan officers working under her license.

Naomi has partnered with social media experts and intends to expand her reach in
this realm. She is an active member of ISMA, International Social Media Association, and is
helping her team and other business owners to be successful in the social media arena.

connect with naomi on her Blog Connect with Naomi on Twitter

Connect with Naomi on her Fan Page Connect with Naomi on LinkedIn

Connect with Naomi on Posterous Connect with Naomi on Flickr

Connect with Naomi on Active Rain


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