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Fit And Fine
your friend to help achieve fitness,
Just one click away..
Havinga hardtime in tracking your health?
If yes, then you are not alone ! Fit and Fine
is there to help you .
Do your thoughts trouble you a lot ?
All
Health
related
issues
are just
a
click
away..
Fit And Fine
extends its helping hand
To help you find
Solutions of every
Physical and Mental
health problems
Physical Health Problems
-Excessive weight
-Breathing problems
-Malnutrition
-Daily work out videos
Mental Health problems
-Depression
-Stress
-Loneliness
Multiple
health
Solutions
for
Aim
‘ Health is Wealth’
This app will provide you simple and effective
Means to lead a path of happiness ..
Never lose hope …
Core Competencies
-Fitness level tracking.
-Trained Psychologists for counseling.
-Everyday motivational text for a fresh
start.
-Be anonymous and ask questions.
-Track your success everyday.
-This app has solutions for people of every age.
-People who need help to improve their health
are the main target.
-Health conscious people can also find exercise
videos , diet charts etc to maintain good health.
-People with busy schedule can have 5 minutes
daily workouts
We serve everyone !
FREE VERSION
PAID VERSION
CHARACTERISTICS OF THE
APP
-Users can set the amount of time for which he/she
wants to workout.
-The difficulty level of the exercises can be changed.
-The app will never let the person lack motivation
and will send motivational texts daily.
-People can save their appointment dates and the
app will remind them of the purpose.
-Personal training or guidance is also available.
COLLABORATORS
-App developers
-Fitness trainers and psychologists to
have perfect situation analysis
-Advertising Partners
-Mutually benefiting associations
with startups.
COMPETITORS
The two major competitors
the app have are
-Total Fitness
It is an app also focusing on complete health
problems and has good ratings on play store.
-Calorie counter
This app is a simplified and good rated apps on
Google play store targeting fitness freaks.
CONTEXT
TECHNOLOGICAL- a new
dimension to the use of smart phones.
ECONOMIC- downloading an app
saves the internet usage. Also due to
personal advices on any health issue, it
saves time , fuel and energy.
PHYSICAL- helps people better their
lifestyle by providing easy exercises
every time and every where.
VALUE PROPOSITION (FREE)
-Users can set the amount spend on exercises
and videos to be done
-Simple and effective solutions and
instructions to every problem
-Never lack motivation by getting a text
everyday to work on your health issue
-Real time analysis of the exercises like calorie
burnt , heart rate etc.
VALUE PROPOSITION(PREMIUM)
-Personalized attention by getting in direct
touch with the experts like psychologists,
dieticians etc according to one’s problem.
-Get rewards like coupons of the nearby gyms
or health stores if you cure your problem
completely.
-People can even choose not to disclose their
identity while asking direct questions with the
experts.
PRODUCT
SERVICES
-Regular updates in both free and
premium versions
-Website is also available.
-Immediate response on feedbacks
-Bug Removal in app once identified
-Various offers on paid version.
BRAND
you are not alone …
INCENTIVES
-Incentives to rate and like the app’s
social media page.
-Refer the app to your friends and
family for limited app free version.
-Combo benefits in purchasing for
yearly basis.
-Watch advertising videos to unlock
new features for limited time.
COMMUNICATION
-Partnering with mobile marketing experts.
-Promoting paid app via advertising in the
free version of the app.
-Unbiased first-hand feedback from the
target audiences
-Advertisements at gyms.
-Promoting through social networking sites.
DISTRIBUTION
INFRASTRUCTURE
-A marketing team with sub-groups focusing on
communication channels, distributors &
suppliers, along with techno-savvy research
team.
-Keep upgrading the app and checking on the
bugs
-Constantly find new information that can be
added to the app
-Find more proofs of effective results to display
PROCESSES
SCHEDULE
-
-Releasing more apps from different
segments and exercises
-Intensive market research to meet the
needs better
-Constant change and innovation
-Brand communication to associated
customers
-Logical difference between free and paid
app
DISCLAIMER
This presentation was created by Nandita Arora , Kanoria
College , Jaipur during a marketing internship under Prof.
Sameer Mathur , IIM Lucknow.

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Marketing plan for Android app

  • 1. Fit And Fine your friend to help achieve fitness, Just one click away..
  • 2. Havinga hardtime in tracking your health? If yes, then you are not alone ! Fit and Fine is there to help you . Do your thoughts trouble you a lot ?
  • 3.
  • 5. Fit And Fine extends its helping hand To help you find Solutions of every Physical and Mental health problems
  • 6. Physical Health Problems -Excessive weight -Breathing problems -Malnutrition -Daily work out videos Mental Health problems -Depression -Stress -Loneliness Multiple health Solutions for
  • 7. Aim ‘ Health is Wealth’ This app will provide you simple and effective Means to lead a path of happiness .. Never lose hope …
  • 8. Core Competencies -Fitness level tracking. -Trained Psychologists for counseling. -Everyday motivational text for a fresh start. -Be anonymous and ask questions. -Track your success everyday.
  • 9.
  • 10. -This app has solutions for people of every age. -People who need help to improve their health are the main target. -Health conscious people can also find exercise videos , diet charts etc to maintain good health. -People with busy schedule can have 5 minutes daily workouts We serve everyone !
  • 11.
  • 14.
  • 15. CHARACTERISTICS OF THE APP -Users can set the amount of time for which he/she wants to workout. -The difficulty level of the exercises can be changed. -The app will never let the person lack motivation and will send motivational texts daily. -People can save their appointment dates and the app will remind them of the purpose. -Personal training or guidance is also available.
  • 16. COLLABORATORS -App developers -Fitness trainers and psychologists to have perfect situation analysis -Advertising Partners -Mutually benefiting associations with startups.
  • 17. COMPETITORS The two major competitors the app have are -Total Fitness It is an app also focusing on complete health problems and has good ratings on play store. -Calorie counter This app is a simplified and good rated apps on Google play store targeting fitness freaks.
  • 18. CONTEXT TECHNOLOGICAL- a new dimension to the use of smart phones. ECONOMIC- downloading an app saves the internet usage. Also due to personal advices on any health issue, it saves time , fuel and energy. PHYSICAL- helps people better their lifestyle by providing easy exercises every time and every where.
  • 19. VALUE PROPOSITION (FREE) -Users can set the amount spend on exercises and videos to be done -Simple and effective solutions and instructions to every problem -Never lack motivation by getting a text everyday to work on your health issue -Real time analysis of the exercises like calorie burnt , heart rate etc.
  • 20. VALUE PROPOSITION(PREMIUM) -Personalized attention by getting in direct touch with the experts like psychologists, dieticians etc according to one’s problem. -Get rewards like coupons of the nearby gyms or health stores if you cure your problem completely. -People can even choose not to disclose their identity while asking direct questions with the experts.
  • 21.
  • 23. SERVICES -Regular updates in both free and premium versions -Website is also available. -Immediate response on feedbacks -Bug Removal in app once identified -Various offers on paid version.
  • 24. BRAND you are not alone …
  • 25. INCENTIVES -Incentives to rate and like the app’s social media page. -Refer the app to your friends and family for limited app free version. -Combo benefits in purchasing for yearly basis. -Watch advertising videos to unlock new features for limited time.
  • 26. COMMUNICATION -Partnering with mobile marketing experts. -Promoting paid app via advertising in the free version of the app. -Unbiased first-hand feedback from the target audiences -Advertisements at gyms. -Promoting through social networking sites.
  • 28.
  • 29. INFRASTRUCTURE -A marketing team with sub-groups focusing on communication channels, distributors & suppliers, along with techno-savvy research team. -Keep upgrading the app and checking on the bugs -Constantly find new information that can be added to the app -Find more proofs of effective results to display
  • 31. SCHEDULE - -Releasing more apps from different segments and exercises -Intensive market research to meet the needs better -Constant change and innovation -Brand communication to associated customers -Logical difference between free and paid app
  • 32. DISCLAIMER This presentation was created by Nandita Arora , Kanoria College , Jaipur during a marketing internship under Prof. Sameer Mathur , IIM Lucknow.