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Emerging Technology. Innovation. Durchstarten.
Mobile. Advantage. Know-How. Namics.
Dr. Thomas Sammer.
Senior Consultant.
...
Namics.
Fullservice. Digitalagentur.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Frankfurt...
Namics.
Geschäftsfelder.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
CommunicationsContent...
Apps
Apps
NativeApplications
Device API
Native
Application
WebApplications
Mobile
Browser
Web Code
HybridApplications
Device AP...
Apps
Oculus Rift
Moto 360
In-Car
Television
...
Namics.
Angebot. Innovate. Create. Define. Deploy. A-Z.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. ...
Namics.
T
Create. Interdisciplinary. Success. Together.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. ...
Namics.
Fokus
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Namics.
Fokus
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Namics.
Fokus
07.05.14 Mobile. Flughafen. Innovation. Web. Native
Namics.07.05.14 Mobile. Flughafen. Innovation. Web. Native12
Namics.07.05.14 Mobile. Flughafen. Innovation. Web. Native13
Namics.
Mobile. Kunden.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Namics.
UBS. Financial Health Check.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Namics.
UBS. Mobile Banking App 3-0.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
and
now…
Innovation
Bildquelle: Namics
Innovation
Bildquelle: http://estimote.com/
Internet
Welcome Desk
M. Maier
History Profile
Wer hat iBeacons.
•  20 Mayor League
Baseball Stadien
•  Macy‘s
•  Apple Stores
Bildquelle: hashslush.com
Namics.
Kontext. Push. Action.
à Kontextbezogene Push-Nachricht
§  Nur im Stadion
§  Nur in der Filiale etc.
à Aktion ...
Innovation
Bildquelle: Google
Bildquelle: http://www.journaldugeek.com/
Bildquelle: www.businessinsider.com
Bildquelle: www.lemondeinformatique.fr
Bildquelle: www.engadget.com
Bildquelle: businessinsider.com
Namics.
Inside. Glass. Timeline Card.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Namics.
User Acceptance. Wearable. Namics.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Que...
Namics.
The Wearable OS. Android Wear.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Quelle:...
Namics.
The Wearable OS. Android Wear.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Quelle:...
Innovation
Bildquelle: Oculus Rift
Bildquelle: Oculus Rift
Bildquelle: Namics
Bildquelle: Oculus Rift
Bildquelle: Oculus Rift
Bildquelle: Oculus Rift
Bildquelle: Oculus Rift
Bildquelle: Wikimedia
Bildquelle: hilbersinc.com
Namics.
Summary.
DiesesJahrNächstesJahr+3Jahre
Hohe
Business-
Relevanz
Business-
Relevanz
Business-
Relevanz
Beobachten,
Business-
Relevanz...
Namics.
Danke!
Namics.
Kontakt. Mobile. Namics.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Dr. Thomas Sa...
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics.
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Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics.

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Dr. Thomas Sammer, Senior Consultant bei Namics präsentierte am 5. Mai an der IICO2014 «Next Generation Apps».

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Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics.

  1. 1. Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics. Dr. Thomas Sammer. Senior Consultant. Berlin, 5. Mai 2014
  2. 2. Namics. Fullservice. Digitalagentur. Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Frankfurt München St.Gallen Zürich 454 Mitarbeiter Hamburg 26 Partner 56m CHF 1995
  3. 3. Namics. Geschäftsfelder. Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. CommunicationsContent Management & Applications Mobile Business Solutions Commerce Collaboration
  4. 4. Apps
  5. 5. Apps NativeApplications Device API Native Application WebApplications Mobile Browser Web Code HybridApplications Device API Native Container Web Code
  6. 6. Apps Oculus Rift Moto 360 In-Car Television ...
  7. 7. Namics. Angebot. Innovate. Create. Define. Deploy. A-Z. Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Strategie Konzept Betrieb & Analytics Ideation Implementierung Testing Today’s Focus
  8. 8. Namics. T Create. Interdisciplinary. Success. Together. Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. MOBILE TECHNOLOGY Native Apps Hybrid Apps Web Apps MOBILE CONSULTING Mobile Strategy Marketing Project Management MOBILE USER EXPERIENCE Interaction Design Prototyping Visual Design IX C
  9. 9. Namics. Fokus Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
  10. 10. Namics. Fokus Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
  11. 11. Namics. Fokus 07.05.14 Mobile. Flughafen. Innovation. Web. Native
  12. 12. Namics.07.05.14 Mobile. Flughafen. Innovation. Web. Native12
  13. 13. Namics.07.05.14 Mobile. Flughafen. Innovation. Web. Native13
  14. 14. Namics. Mobile. Kunden. Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
  15. 15. Namics. UBS. Financial Health Check. Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
  16. 16. Namics. UBS. Mobile Banking App 3-0. Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
  17. 17. and now…
  18. 18. Innovation
  19. 19. Bildquelle: Namics
  20. 20. Innovation
  21. 21. Bildquelle: http://estimote.com/
  22. 22. Internet Welcome Desk M. Maier History Profile
  23. 23. Wer hat iBeacons. •  20 Mayor League Baseball Stadien •  Macy‘s •  Apple Stores Bildquelle: hashslush.com
  24. 24. Namics. Kontext. Push. Action. à Kontextbezogene Push-Nachricht §  Nur im Stadion §  Nur in der Filiale etc. à Aktion auslösen §  CRM-Profil öffnen §  Benachrichtigung auslösen etc. à Nutzen §  Richtige Zielgruppe §  Richtige Zeit §  Richtiger Ort Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Richtiger Kontext!
  25. 25. Innovation
  26. 26. Bildquelle: Google
  27. 27. Bildquelle: http://www.journaldugeek.com/
  28. 28. Bildquelle: www.businessinsider.com
  29. 29. Bildquelle: www.lemondeinformatique.fr
  30. 30. Bildquelle: www.engadget.com
  31. 31. Bildquelle: businessinsider.com
  32. 32. Namics. Inside. Glass. Timeline Card. Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
  33. 33. Namics. User Acceptance. Wearable. Namics. Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Quelle: Forrester Research, Inc.
  34. 34. Namics. The Wearable OS. Android Wear. Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Quelle: developer.google.com
  35. 35. Namics. The Wearable OS. Android Wear. Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Quelle: developer.google.com
  36. 36. Innovation
  37. 37. Bildquelle: Oculus Rift
  38. 38. Bildquelle: Oculus Rift
  39. 39. Bildquelle: Namics
  40. 40. Bildquelle: Oculus Rift
  41. 41. Bildquelle: Oculus Rift
  42. 42. Bildquelle: Oculus Rift
  43. 43. Bildquelle: Oculus Rift
  44. 44. Bildquelle: Wikimedia
  45. 45. Bildquelle: hilbersinc.com
  46. 46. Namics. Summary.
  47. 47. DiesesJahrNächstesJahr+3Jahre Hohe Business- Relevanz Business- Relevanz Business- Relevanz Beobachten, Business- Relevanz für Spezialfälle
  48. 48. Namics. Danke!
  49. 49. Namics. Kontakt. Mobile. Namics. Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Dr. Thomas Sammer Senior Consultant Mobile Business Solutions +41 79 946 74 07 thomas.sammer@namics.com Twitter: @thfs

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