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Presentation Advanced Advertising Procedures

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Naja Faysal
Naja Faysal

Presentation Advanced Advertising Procedures

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The Ad Campaign Advanced Advertising Procedures Meg Hunter
Situational Analysis Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
History ,[object Object],[object Object],[object Object],[object Object],[object Object]
Important Company Information ,[object Object],[object Object],[object Object]
Problems and Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current User ,[object Object],[object Object],[object Object],[object Object]
Generation X Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Generation X (continued) ,[object Object],[object Object],[object Object],[object Object]
Generation X (continued) ,[object Object],[object Object]
Generation X (continued) ,[object Object],[object Object]
Geographic Emphasis & Seasonality ,[object Object],[object Object]
Purchase Cycle ,[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object]
Competition (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research ,[object Object],[object Object],[object Object],[object Object]
Objective Example ,[object Object],[object Object],[object Object],[object Object],[object Object]
Methodology and Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presenting Findings ,[object Object],[object Object],[object Object],[object Object]
Budget and Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Objective Examples ,[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object]
Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Strategy Statement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising will (verb) (Target Consumer) that (Product/Brand) is/will/provide (Statement of Objective/Benefit). ,[object Object],[object Object],[object Object],[object Object]
Advertising will (verb) (Target Consumer) that (Product/Brand) is/will/provide (Statement of Objective/Benefit). ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising will (verb) (Target Consumer) that (Product/Brand) is/will/provide (Statement of Objective/Benefit). ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising will (verb) (Target Consumer) that (Product/Brand) is/will/provide ( Statement of Objective/Benefit). ,[object Object],[object Object],[object Object],[object Object]
Advertising will (verb) (Target Consumer) that (Product/Brand) is/will/provide (Statement of Objective/Benefit). ,[object Object],[object Object]
Advertising will (verb) (Target Consumer) that (Product/Brand) is/will/provide (Statement of Objective/Benefit). ,[object Object],[object Object]
Supporting Features and Benefits ,[object Object],[object Object],[object Object]
Theme Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tone or Brand Character Statement ,[object Object],[object Object]
When to use a tone statement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tone Examples ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Creative Justification
 

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Presentation Advanced Advertising Procedures

  • 1. The Ad Campaign Advanced Advertising Procedures Meg Hunter
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