During the early Venngage days, we would publish content for the sake of publishing content. We read in many content marketing guides that you should publish often, and some studies even suggested that the more you publish, the more shares you will get. So we churned out several posts per week, per author. After a few months of this, I took a step back and asked my team, so how are we measuring our efforts? What is considered a good post? For example, in terms of shares on a blog post, is 50 total shares good? Is 100 good? No one knew the answer. There were a lot of benchmarks on the frequency and volume of posts, and also on the best times to share them, but no actual metrics on how many shares you should be getting to be considered “good”, “average” or plain “bad.” If you’re like most data-driven marketers, this should bother you. You want a point of reference to compare your performance. In addition, you might want to answer the following questions: How are you doing compared to our competitors? How far away are you compared to the best of the best in the industry? What targets or goals should you be setting for your content team? Are you improving over time or getting worse? The good news is we’ve done this benchmarking for ourselves, and now we’re sharing it with you. We’re also making this an actionable benchmark because it is designed to get you to measure your own content marketing performance. Yes, it requires you to do work but we’ve done most of the heavy lifting, you just need to plug in a few numbers from your own content. So this isn’t one of those benchmarks that you glance at and then forget. Our hope is that you’ll become a better content marketer by applying the benchmarks and recommendations we put forward here. Take a look at this infographic to find out your grade, and take a look at the study for more insight: https://venngage.com/blog/content-marketing-benchmarks/ In this particular infographic, we highlight the total shares for blog posts, the total shares by platform, monthly overall shares by company as well as the grading percentile.