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Presentation social media project
- 2. F.A.R.M. • St. Benedict's Farmer's Atlanta Road Market is a local farmer and specialty food market. • F.A.R.M.’s focus is on bringing high-quality local produce and meat to its community and educating on the “farm to table” concept. • F.A.R.M began in 2009 as a ministry and outreach for the Smyrna/ Vinings area. • F.A.R.M.'s venders fees currently fund Path to Shine an outreach program that tutors and mentors underprivileged children.
- 4. Young Mothers • Ages 20-35 • Make up 90% of current shoppers • Control 80% of the household shopping • Women are more likely to buy a product and more willing to switch brands to support a cause.
- 5. Commuting Professionals • Middle aged professionals 35-55 • Catch market on evening commute • Not repeat customers • Visit location because of its convenience
- 6. Local Community (Boomtown Singles) • Lower Mid Middle Age w/o Kids • Abundant entry-level jobs • Single • Active lifestyles • College educated
- 7. Local Community (Brite Lites, Li'l City) • Upscale Middle Age w/o Kids • Young Marries Couples • DINK • College Educated • Well-paying business and professional careers • Follow current trends in culture and technology
- 10. Create an environment where customer can be closer to the farmers
- 12. Improve Farmers Atlanta Road reputation and awareness on social media
- 14. Halo Organization SEMRush: Peachtree Road Farmers Market
- 15. Architecture of the Website Calls to Action Clean Layout Aesthetically Pleasing Calender Email Subscriptions
- 16. Wheel and Spoke • Current Spokes • Twitter • Facebook • Pinterest • e-newsletter • Hub • St. Benedict’s website
- 17. Marketing Funnel FARM is currently lacking an effective marketing funnel. This can be an extremely useful tool in a successful SEO strategy. FARM is not using Instagram or Google Plus. They are also do not have a strong presence on Facebook or Twitter compared to its competitors as shown in the graph.
- 18. Competitive Analysis FARMS Twitter Facebook FARM(Farmers Atlanta Road Market) 70 Followers 1,379 likes 76 Visits Peachtree Road Farmers Market 2,578 Followers 6,427 likes 2,902 visits Athens Farmers Market 25 Followers 7,522 Likes Sweet Auburn Curb Market 46 Followers 6,376 Likes 6,065 visits
- 21. Results The results for the social mentions revealed that Farmer’s, Market, Georgia, Grown are highly searched keywords.
- 22. TweetReach
- 23. TweetReach
- 24. TweetReach
- 25. Data Pulls • SEMRush • Social Mentions • TweetReach
- 26. Create a Website 1. Funnel users from different social media 2. Expand contents : • Official updates • News, upcoming events • Email subscriptions • Newsletters • Dashboard links • About FARM • Contacts
- 27. Implement Keywords • Website Url • Title and content • Various backlinks This will drive more users through search engines to the website and generate an increase in first time users.
- 28. CONTEST
- 29. Create your recipe using FARM fresh organic ingredients
- 30. Upload a picture of it on F.A.R.M.’s Facebook page
- 31. Ask your friend to like the page and vote for YOU !
- 32. Integrate
- 34. PROMOTIONS
- 35. Each Spoke needs a Niche The Hub and Spoke Model suggests that each social medium drives the user to the website. The most effective way to do this is to cater to multiple interests by diversifying each social media tool (spoke) to lead the user to FARM’s website (Hub). This means each tool must drive the same message different ways.
- 36. INSTAGRAM Focus on elegant photographs of fresh produce and use unique hashtags and creating its own identity.
- 37. TWITTER Tweet at followers about directions to FARM, dates and time, and build upon customer interaction. FARM can also live tweet from events that are held to engage with the customer.
- 38. YOUTUBE With a Youtube account, FARM can upload demos of various recipes and Chefs can upload their recipes during a promotional contest or event.
- 39. FACEBOOK Focus on customer engagement through video advertisements that can walk a customer through the Farmers Market experience. Informational videos can explain why its important that only Georgia grown produce is sold at FARM.
- 40. BE ACTIVE The more posts, tweets, photos, and videos that FARM can upload and engage with its followers will only build up the overall social media presence. FARM must be dedicated to the SEO strategy getting everyone throughout the organization involved in all of the various social media tools.
- 41. THANK YOU !