2. ● Citi Bike overview
● Lessons from Citi Bike for small-to-medium sized cities
AGENDA
3. Motivate is a global bike share
leader. Over 80% of bike share
trips in the U.S. happened in
Motivate systems last year
Operating 9 bike share
programs in 20 cities across
the U.S. and powering over
56K bikes on four continents.
Each system has its own local
staff and a General Manager
responsible for day-to-day
operations. Motivate provides
centralized support services.
MOTIVATE
4. Current System Size
2016 Trips Taken
Total Trips Taken
Annual Members
2016 Unique Riders
Average # of trips per member
601 stations and 10,000 bikes
(growing to 700 stations and 12,000 bikes in 2017!)
14,400,000
49,074,312
125,000
548,000
124 trips per year
Faster than a cab and more convenient than the subway,
Citi Bike has quickly been adopted by New Yorkers and
visitors alike as the best way to get around NYC.
CITI BIKE SNAPSHOT: THE LARGEST BIKE
SHARE SYSTEM IN THE NORTH AMERICA
5. A BRIEF HISTORY OF MODERN BIKE SHARE
Copenhagen 1995 Paris 2007 NYC 2013
Copenhagen 1995Montreal 2017 China 2017
6. • 2009: New York’s bike share program first
conceptualized in a Dept of City Planning Report:
Bike Share Opportunities in New York City
• 2010-2013: community planning and outreach to
finalize service area and select station locations
• May 2013: Citi Bike launched with 332 stations
and 6,000 bikes in the Manhattan CBD,
downtown Brooklyn and dense parts of
waterfront Brooklyn
• 2015: Additional rounds of community planning
and outreach for Phase 2 expansion
• August 2015: Citi Bike’s first expansion begins
Initial Service Area Chosen to Align with
Densest Areas of NYC
“New York City bike-share program
should focus on the city’s medium- and
high-density areas, defined here as
more than 32,000 people/square mile.
Phased expansion should be employed
to cover all these areas as phasing
would allow the program to generate
momentum and maximize the potential
subscriber pool.”
A BRIEF HISTORY OF CITI BIKE
7. TECHNOLOGY OPERATIONS MARKETING / SPONSORSHIP
SOFTWARE
• Operator-facing software
• Consumer-facing software
HARDWARE
• Bicycles
• Stations
OPERATIONAL SERVICES
• Fleet / station maintenance
• Service delivery
• Customer service
• System planning & installation
OPERATIONS SUPPORT TOOLS
• Field Maintenance App
• Dispatch Decision Support
• “Rideability” Tracker
MARKETING SERVICES
• Member acquisition
• Member retention
• Member engagement
SPONSORSHIP
• Title sponsorships
• Secondary sponsorships
• Campaign sponsorships
CITI BIKE RUNS ON THREE FULLY INTEGRATED PILLARS
8. Total trips up 74%
20 point improvement
in retention rate
55% increase in unique riders
Retention rate (YoY)Unique Riders (000s) Total trips (M)
Note: All data NYC only. Arrows indicate CAGRs, headlines are total growth
Average trips per day: 60,000 | Record in one day: 74,428 (9/12/17)
IN NYC , RIDERSHIP, TRIPS & REVENUE HAVE ALL
INCREASED DRAMATICALLY SINCE 2014
9. 9% of members say they
would have taken a taxi or
TNC for their last trip.
But the vast majority of
riders are switching from
transit, freeing up capacity
in core areas.
CITI BIKE IS SHIFTING MODES
Thinking about your last trip, how would you have made this
trip before you were a Citi Bike member?
10. Campaign sponsorships
offer limited-time
promotions
Title sponsorships
offer unique reach &
engagement
Secondary sponsorships
allow us to integrate
multiple partners
Riders earn
rewards
miles for
rides
10
CITI BIKE IS ABLE TO DELIVER BIKE SHARE AT SCALE WITH
RIDER REVENUE AND SPONSORSHIP
11. 450+
Green jobs in peak season
At or above living wage, with benefits.
Health care, dental, vision and wellness
benefits for full-time employees.
Mechanics, technicians, drivers, call
center agents, marketing, and more.
$4.5 million +
Sales tax receipts since 2015
BEYOND THE BIKES...
12. 12
Affordability
• Citi Bike offers $5/mo memberships to
NYCHA residents and CDCU members.
• 15% discount off 1st year of membership
for IDNYC cardholders
Community Engagement Highlights
• Outreach events at all NYCHA
developments in our current service area
• Citi Bike for Youth
• Partnering with Department of Health on
a Prescribe-a-Bike pilot program
Green Jobs
• 97% of our workforce is from NYC
• We’ve worked with Recycle-A-Bicycle,
New York City Housing Authority, and
other non-profits to hire employees
from disadvantaged populations
COMMITMENT TO THE COMMUNITY
13. ● Citi Bike overview
● Lessons from Citi Bike for small-to-medium sized cities
AGENDA
15. 20 Station System
Each station has 19 potential
destinations and 380 origins/
destination combinations.
100 Station System
Each station has 99 potential
destinations and 9900 origins/
destination combinations.
The 100 Station
System has 26x
more origin and
destination points
than the 20
station system
EXPONENTIAL INCREASE IN UTILITY AS SYSTEM SIZE INCREASES
16. Multiple 20 Station Systems One 100 Station System
City One City Two
City Three City Four
1520 Origin and Destination Points* 9900 Origin and Destination Points
VS
REGIONAL SYSTEMS THAT ARE
NOT CONTIGUOUS ALSO REDUCE UTILITY
17. Bike Angels
Incentivize riders to rebalance by
adjusting trips and taking new trips
Records
Bike Angel Trips (Day) 3,591 | Aug 16 2017
1 Angel’s Points (Month) 2,300 | July 2017
Angels w/ 10+ Pts (Month) 37% | July 2017
OPERATIONAL EFFICIENCY DRIVEN BY TOOL STANDARDIZATION AND
CONTINUING INNOVATION AROUND REBALANCING, MAINTENANCE,
AND CUSTOMER SERVICE
19. Robust, vandal proof bikes and stations
Station density to support high demand Significant investment in operational tools
Naming rights deal to support operations
CITI BIKE STATION-BASED MODEL IS
DESIGNED FOR BIG CITIES WITH HIGH USAGE
20. ● Stationless bikes that can be left anywhere
○ Works well in low-density areas that cannot support
stations
● Lower capital costs
● Private companies fund operations without for sponsoring
● These models are exciting for cities but long-term
questions remain about financial viability of unsubsidized
operations and appropriate parking by customers
● Cons: risk of theft, vandalism, disorder, reliability of finding
a bike, and blocking of sidewalks, equity
● Cities pursue these options for implementing bike share
need to ensure that their policy goals are still met
SF suburbs
South Bend Indiana
SMALLER CITIES CAN TAKE LESSONS FROM DENSE, URBAN SYSTEMS
AS WELL AS EMERGING STATIONLESS MODELS
