Team1 week14

N
全家便利商店股份有限公司 簡報日期: 100 年 12 月 19 日 簡報人員: 9935005 劉怡君        9935009 胡瓊之
便利商店產業介紹 ,[object Object],[object Object],[object Object],[object Object],[object Object],統一超商 全家便利商店 萊爾富 OK 便利商店  展店數 4,757 家 2,797 家 1,250 家 850 家 統計日期 2011 年 /7/14 2011/10/31 2010 年 /2 月 2011/8/9
便利商店品牌力比較
便利商店的集點行為
便利商店的鮮食產品
全家便利商店市場說明 ,[object Object],[object Object],[object Object],[object Object]
全家便利商店 SWOT 分析 優勢 (Strengths) 劣勢 (Weaknesses) 1. 公司對於組織規畫完善 2. 慎選加盟者,降低開店失敗的機率 3. 品牌力強,但遜於 7-11 4. 與遠東集團合作, Happy Go 卡積點數 5. 是第一間喊出同商品第二件六折的超商 1. 門市多開在交通便利處,租金偏高 2. 販售的商品價格偏高 3. 商品多屬同質性 4. 商品數量偏少 5. 門市人員流動率高,易增加人事費 6. 沒有自有品牌,少了一層利潤 機會 (Opportunities) 威脅 (Threats) 1. 國民消費習慣改變,鮮食市場逐年增加 2. 網際網路的普及,改變提供服務的模式 3. 複合式的經營模式,擴大了消費者族群 4. 配合季節或節慶推出限量商品 5. 異業結盟下,成本降低且更有效率 6. 拓展國際化以及服務差異化 1. 便利商店的市場趨近飽和 2. 全聯社的出現 3. 商品 / 行銷策略容易被模仿
全家便利商店企劃方向 ,[object Object],[object Object],[object Object],[object Object],全家便利商店的立足點在哪裡呢 ?
全家便利商店企劃方向 ,[object Object],[object Object],[object Object]
全家便利商店企劃方向 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
全家便利商店企劃 ,[object Object],[object Object],[object Object],[object Object],[object Object]
資料來源 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Team1 week14

  • 1. 全家便利商店股份有限公司 簡報日期: 100 年 12 月 19 日 簡報人員: 9935005 劉怡君       9935009 胡瓊之
  • 2.
  • 6.
  • 7. 全家便利商店 SWOT 分析 優勢 (Strengths) 劣勢 (Weaknesses) 1. 公司對於組織規畫完善 2. 慎選加盟者,降低開店失敗的機率 3. 品牌力強,但遜於 7-11 4. 與遠東集團合作, Happy Go 卡積點數 5. 是第一間喊出同商品第二件六折的超商 1. 門市多開在交通便利處,租金偏高 2. 販售的商品價格偏高 3. 商品多屬同質性 4. 商品數量偏少 5. 門市人員流動率高,易增加人事費 6. 沒有自有品牌,少了一層利潤 機會 (Opportunities) 威脅 (Threats) 1. 國民消費習慣改變,鮮食市場逐年增加 2. 網際網路的普及,改變提供服務的模式 3. 複合式的經營模式,擴大了消費者族群 4. 配合季節或節慶推出限量商品 5. 異業結盟下,成本降低且更有效率 6. 拓展國際化以及服務差異化 1. 便利商店的市場趨近飽和 2. 全聯社的出現 3. 商品 / 行銷策略容易被模仿
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.