Our 2013 Brand Booklet

1. IF THERE
IS A BRAND
THERE
IS A WAY.

2. IN THE DAYS TO COME,
YOU WILL BE IN THE
BRAND BUSINESS
OR IN NO BUSINESS
AT ALL.

3. WE ARE
BRAND
BUILDERSfrom strategy
to creative development.
We are strategic creative thinkers that believe brands are a powerful
arm when built from a business perspective. At NSB/Keane
branding is the cornerstone of any marketing, advertising or
communications strategy. Disruptive creativity is not an option
when it comes to differentiate brands from the herd and create
sustainable long-lasting value.
We are a full-service advertising agency rooted from a solid
branding perspective. We work hard every day to help small &
medium size businesses grow their business through the power
of brand differentiation.
We deliver a, cost-effective, perfect mix between strategic
thinking, world-class creative development, interactive
capabilities and a passionate service that delivers what it
promises – no matter what.

4. WE DO IT
RIGHT.
At the heart of any revolution, technology
advancement, work of art, social tool, or company,
there is an idea.
That one idea changes the world; It is our starting
point, it is what we strive for, it is what drives us to
the creative end.
From that idea, we deliver creative solutions in a
wide range of services, from strategy to execution,
graphic design to digital media, branding to
advertising.
» Communications strategy and messaging definition
We don’t just develop creative concepts, we develop business concepts. Not just campaigns with a
limited shelf life, but strategy-based plans to last for years.
» ATL / BTL / offline / online creative – media neutral approach
Advertising and brand communications are changing. We can no longer rely on a broadcast campaign or
social media strategy alone to launch a new brand. In a world becoming more connected every minute,
we must create equally connected creative concepts that go beyond one layer of media to capture the
heart and loyalty of the consumer.
» Brand platforms, brand development, and corporate expression
With so many consumer choices around us the power of a compelling and meaningful brand becomes
the difference between those who prosper and those who struggle.
» Digital media, print, and broadcast production
We integrate interactive execution with traditional creative by creating and delivering multimedia
solutions which target authentic consumer emotions; worries, wants, loves, passions, ambitions and
more.
» Interactive development and social media strategy
Online brands exercise true freedom. We help brands understand what that freedom means to them and
how to use it strategically. The widespread adoption of social media changes not only the way consumers
collect, process, and share information, but the way brands are engaged with and evaluated.
» Creative media planning
Every penny counts. Every message must be delivered on time. Every plan must be cost-effective,
insightfully executed and meticulously measured. Our brand and marketing strategist develop and
execute custom media strategies to ensure maximum impact.
NSB/Keane Capabilities

5. Convergence
Unites Us
BUE
MEX
PHX
Our team was born into a world defined by
integration and interaction. We understand the
new reality and the opportunity it holds for
brands - not because we learned it, but because we
live it every day.

6. It’s
time to
SpringIt!
A fully integrated concept developed for
SpringCM, a cloud content services designed
for business. The campaign included Print
Ads, Booth Graphics, BTL Activations and
Guerrilla Actions, Video Production, Digital
Media Planning & Buying, Social Media and
Interactive Communications.
CONTENT
MATTERS

7. Success
takes
flightcStor – formerly Custom Storage USA – is a data center solution integrator that
found itself in a position to establish a strong presence in an otherwise noiseless
market. NSBK was hired for a complete rebranding of the company, creating a very
disruptive brand for its industry with an owl as the key visual differentiation. We look
beyond IT

8. A legendary
brand
In 2011 the Harlem Globetrotters approached NSBK to help
rethink their web and brand strategy. While an iconic brand, they
found themselves losing relevance to the new digital generation.
NSBK looked at how to maintain the brand integrity, yet still shift
it in a direction to connect with today’s youth. This was combined
with a complete website redevelopment and content strategy.

9. Stop
waiting
for
things to
happen,
GO OUT
AND MAKE
THEM HAPPEN.

10. Working with Samsung in Latin
America, we created and produced
a short spot for digital distribution
as well as a print campaign for the
launch of their new line of top-grade
audio devices.
SOCIAL
MEDIA
INTERACTIVE
Smart Long Zoom
WB150F
Smart Dual View
DV300F
Samsung
NX210
Samsung
NX1000

11. TicketForce’s
Strategy
to GrowTicketForce, one of the leading B2B ticketing solutions in the US
tapped NSBK for an aggressive rebranding and marketing initiative
to launch in 2013 & mark their 10-year anniversary.

12. We
love
pets
too!Dr. Emmos is the first pet aid kit in the
Southwest! During the last year, we developed
many print ads and collateral materials
to promote the brand and increase brand
awareness.
TM

13. “Nothing
was ever achieved
without enthusiasm.”Ralph Waldo Emerson

14. CHANGING
THE WAY
YOU AGE.
info@ActiveRx.com
ActiveRx, the leading franchise center for active aging in the country,
hired NSBK to revamp its image for its national franchise rollout.
NSBK supported dozens of deliverables revamped and produced in
2013 and are now focusing on direct consumer advertising initiatives.

15. Since 2008, we’ve developed Coca-Cola SLBU Internal
Communications: from culture development to integrated internal
marketing actions, NSBK delivers a broad experience in for one of
the top 5 brands in the world.
Comprehensive
internal
communications
for the Coca-Cola
South Latin
Business Unit

16. Lumension develops, integrates and
markets security software solutions
that help businesses protect their
vital information and manage critical
risk across network and endpoint
assets. We worked closely with them
to help rollout customer education
initiatives on the importance of
secure social activity.
Digital
communications
CAUTION

17. Paulo Coelho, The Pilgrimage.
“It’s a good
idea always to
do something
relaxing prior
to making
an important
decision
in your life.”

18. Clean,
Alive
& GoodTruce’s claim is: “keep clean, feel alive and make good”. As a company
they had a great product, but a less than desirable consumer promise.
We helped rebrand and refocus their brand into what they are today.

19. Why should call centers look awful, boring and grey? We challenged those
assumptions creating a completely new look & feel for our client: we started
with a new name for their company and developed a whole new brand identity
that differentiates from its competitors in the call center industry, making HEY
more appealing, not just for clients but for internal staff as well.
NSB/Keane
launches
new image
for Hey.

20. Branding
+ Digital
Power
Southwest Solar is focused on addressing the problems of utility grade
solar technologies including the lack of storage and low efficiency. We
worked closely to develop their brand and online experience to share
this mission with the world.
SOUTHWES T SOLAR TECHNOLO GIES INC.IDENTITY GUIDELINES
SWSOLARTECH.COM/B RANDCENTER
WHAT’S
ON
THE
HORIZON.
Brand Guidelines

21. “your
ATTITUDE
not your
APTITUDE
will determine your
ALTITUDE”ZIG ZIGLAR

22. TV
VIDEO
ADS
Bodega del fin del mundo
DOS ANCLAS
DONMARIO
DOS ANCLAS
“Viaje”
“Ganá protagonismo”
“Tecnológico”
“El Club de las especias”

23. HERE,
THERE
AND
EVERYWHERE.SCOTTSDALE. AZ, USA - BUENOS AIRES, ARGENTINA - MEXICO D.F., MEXICO
www.nsbkeane.com / hello@nsbkeane.com
USA
7127 East 6th Ave
Scottsdale AZ 85251
ARG
Cramer 4825 C1429AKO
Buenos Aires, Argentina
USA + 1 480 582 1416
ARG +5411 4701 7885
MEX +5255 1168 9970

24. “Othershave
seenwhatis
andaskedwhy.
Ihaveseen
whatcouldbe
andasked
whynot.”PABLO PICASSO
As the impassionated leader of NSB/Keane Argentina, Sabrina
has more than 15 years of experience in the communications
industry, serving at director-level positions with several Argentine
agencies before joining NSB/Keane as co-founder and managing
director for its Buenos Aires operations. She has developed media,
business, and production strategies for clients of all sizes, like
Bodega Del Fin del Mundo, Coca-Cola, Monsanto, Johnson &
Johnson, DONMARIO and many more. She studied Advertising in
the Fundación de Altos Estudios Empresariales of Buenos Aires
and has completed a postgraduate Executive Education Program in
Business Management at the IAE /Austral University.
As managing director of NSB/Keane USA, Russ is responsible for
the strategic direction and growth of the international firm. Russ
holdsadegreeinIndustrialDesignfromArizonaStateUniversityand
knows the resourcefulness it takes to push boundaries and exceed
expectations. His background gives him valuable insight into how
people interface with the world, both functionally and aesthetically.
Russ has led design projects and fully-integrated campaigns for
global leaders such as IKEA, Apple, Starwood Hotels, LG Hausys
America, SpringCM, the Harlem Globetrotters, and Morgan Stanley.
Economist, creative strategist, marketer and sociology enthusiast,
Fede is the co-founder of NSB/Keane and principal creative director.
HisworkwithglobalbrandslikeCoca-Cola,Monsanto,andJohnson&
Johnson, as well as his Latin American experience with DONMARIO,
Ledesma, and Bodega Del Fin del Mundo, has reached new markets
across borders and seas. He is the editor of BrandReportBlog.com, as
well as a guest speaker and writer for several marketing organizations.
He is also a musician and has edited 4 reggae music albums. He lives
in Buenos Aires, traveling between Mexico and the United States as
part of his responsibilities with NSB/Keane.
FEDERICOSOTOROLAND
CreativeStrategyDirector
SABRINAORTEGAMARENGO
LATAMManagingDirector
RUSSPERRY
U.S.ManagingDirector

25. www.nsbkeane.com