Digital Branding-8.2013-WordCamp PVD

Digital Branding
with WordPress for You & Your Business
by:
Reiko Beach
TRB Design, Inc.
The Toolbox, Inc.

• What is digital branding
• You and your business
• WordPress plugins & tips
• Overview of some Social Media
Tools & how to use them effectively

What is Digital Branding
• “Using digital media to create, build, manage
• and revitalize the relationships between a
• brand and its audiences.”
http://www.2bornot2b.ca/Branding-Dictionary.html

the way we communicate
the way we see the world
the way we live
Digital
Technology
has changed:

You and your business
What are some of ways you differentiate between you
and your business on and off line?

Both you and your brand are
important.
Great Digital
Branding takes
both into account.
In this age of product
abundance, it’s more
important than ever to
have a strong brand
to differentiate your
company, product or
service.

Your WordPress Website
• Is it easy to find you across platforms?

• Themes that include social
media buttons
• Use Plug-ins, here are a
couple:
✦ Social Media Badge Widget
✦ Floating Social Media Links
✦ Floating Social Media Icons

• Wibiya
– http://wibiya.conduit.com

• Is it easy to share your content?
http://www.socialmediaexaminer.com/

• Plugins that do that - Just a very few:
– Share Buttons by AddToAny
– Sharaholic
– Socialize (Jon Bishop)

• Is it mobile/responsive

• Responsive theme
• Some Mobile Plugins:
• WP Touch
• WP Mobile Detector

Content Creation
As technology has
evolved, Google (and
other search engines)
are using advanced
formulas that determine
how frequently you post
and update your website
http://socialmediatoday.com/nicolebeachum/1338806/blogging-more-important-today-ever

Content Creation
• Your Blog
– There is no better way to add relevant content
to your website on a regular basis than to
utilize a blog.
http://problogservice.com/2010/05/31/which-blog-hosting-strategy-has-higher-seo-results/

Use post categories to sort your content.

• Use post categories on pages
Add a custom field to your page
Turn it on by going to screen options

• In Custom Fields under Name:
query_args

• In Custom Fields under Value:
cat=1,2,3 (category ID #)

• Find category ID #:
Go to Posts>>categories click on name

• Find category ID #:
It will display in the browser bar
In this case it is category 3

Content Creation
• SEO Plugins
• WordPress SEO by Yoast
• All-in-One-SEO

Content Creation
• Broadcast your post plugin
• Social

Where else do you create your content?

Content Creation
• Share content
• Find friends
• Connect
• Establish
relationships
• Comment
Basic Characteristics of
Social Networking sites

Some General SM Guidelines
• The Internet is a Communications Tool, Not a
Broadcast Tool.
• Treat each network separately
• Focus on creating valuable conversation topics –
inspire valuable ideas
• Invest in relationships
• Be Authentic
• Stay consistent on your
• messaging
• branding

Where else can you create your content?
• Share presentations that you have
• Create slideshows of your portfolio
• Share publicly or privately
• Embed slideshows on your website/blog
• Great place to search for information

Content Creation
• Where else can you create your content?
Instagram – Owned by FaceBook is a way to
share your life/business with friends/clients
customers through a series of pictures (and
now videos).
• 100 million users
• Posting forty million photos a day
Vine – Owned by Twitter - is a
way to share through short 6
second videos – 13 million users
Vine videos are being
posted to Twitter at
the rate of 9 per
second, up from 5 per
second two months
ago.*
*According to a study by video tech firm Unruly

Content Creation
• According to Nielsen, YouTube
reaches more US adults ages
18-34 than any cable network.
• YouTube mobile gets 600
million views every day
• #2 for search
http://www.viralblog.com/research-cases/youtube-statistics/

Content Creation
• Where else can you create your content?
Photo sharing sites:
http://www.viralblog.com/research-cases/youtube-statistics/

Where do you create your content?
Take your content
from these sites and
insert them into your
website/blog post

Where do you Promote your content?

Promotion
• Moms are 61
percent more likely to visit
Pinterest than the average
American.
• 81 percent of U.S. online
consumers trust
information and advice
from Pinterest
http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/

Promotion
http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/
Tips:
• Add boards about
• Your business
• Good business books
• Topics about your
business
• Your interests

Promotion
Google+ has passed
Twitter and is now the
second-biggest social
platform worldwide with
343 million active users.
Connected to all your
Google products
http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/

Promotion
http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/
Tips:
• Create circles with
people in your
business
• Associations
• Local networkers
• Create a business
profile
• Google local-claim
your business

Promotion
Twitter’s active usage grew
by 40 percent in 2012 to
288 million users.
140 characters
Micro-blogging
Good Resource: http://mashable.com/guidebook/twitter/

Promotion
Tips:
• Use your background
image to say something
about you
• Edit your profile – say
something about you
• Find people in your
occupation to follow
• Utilize search and 3rd
party tools like
tweetdeck or hootsuite
• Use # “hashtags”

Promotion
• Over 225 million users
• Largest professional network
• 2 new members per second
• 2.9 million company pages
• 2.1 million groups
Good Resource: http://linkedintelligence.com/can-linkedin-really-increase-your-sales/

Promotion
Tips:
• Edit your profile – say something
about you
• Find people in you occupation to
follow
• Find groups to join
• Do recommendations
• Changed websites to “other”
• Do updates

Promotion
Profile
Groups
Pages
Personal use, friends, family, can have business
connections, can categorize – group your friends.
You can have up to 5000 friends, and “like” up to
500 pages.
Has “members” used for people with a common
interest, can be kept closed, limit members. Can
message members
Can only be created by a representative of the
organization, business, celebrity or band . Are
entirely open and searchable. Can add applications
and custom tabs.
http://socialmediatoday.com/node/1454711

Promotion
Tips:
• A business cannot be a
Profile – it violates FB
rules.
• Have goals
• Who is your target?
• Cover image should
“talk”
• Post regularly

How to use the tools
1. Create content-
embed on
blog/website
2. Promote it
3. Refer back to
your website

Digital Branding
• Good digital branding consists of
consistent messaging across all platforms
• Utilizes the 3 areas of website – content
creation and promote
• Be consistent with updates and posting to
your site and social networks
• Make it easy for people to share your
content

Remember even if you aren’t talking
about yourself, someone else might
be…

51
Use alerts to know when you are
being talked about
en.mention.net
talkwalker.com/en

Questions?
» Twitter: @Reikob and
@TechDayCamp
» Linkedin: ReikoBeach
» Reiko@thetoolboxinc.com
» phone: 781.987.1655
TRBDesigns.com TheToolboxInc.com
Let’s connect:

Digital Branding-8.2013-WordCamp PVD

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