Company Pitch by Simone La Torre, Wafer at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

1. SIMONE LA TORRE
Chief Executive Officer
www.wafermessenger.com

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. PROBLEM: COMMON AND ANNOYING
2
Users rely on 4 - 20 chat apps at the same time
LIMIT Your
REACH
CONSTRAIN Your
CREATIVITY
EXPLOIT Your
DATA
All current
chat apps

4. 3
WAFER MESSENGER: THE ONLY SOLUTION
LIMITLESS
REACH
ENDLESS
CREATIVITY
ABSOLUTE
PRIVACY
3 PILLARS

5. COMPETITION: THE SAD SCENARIO
4
<1 M
(M.A.U.)
100% Reach from Day 1
Private
Creative
The Average* Smartphone: 112contacts
*Average of all iOS and Android smartphones in 21 European countries
SORRY,YOU DO NOT HAVE 1.1 BILLION FRIENDS!
62 M
(M.A.U.)
200 M
(M.A.U.)
211 M
(M.A.U.)
250 M
(M.A.U.)
600 M
(M.A.U.)
1.1 B
(M.A.U.)
12 out of 112
70 out of 112
720 M
(M.A.U.)
(Data on this slide is valid as of December 2017)
Private
Creative CreativeCreative Creative Creative Creative Creative
Private Private Private Private Private Private

6. THE COMPANY
THE PRODUCT
CURRENT STATUS: MOVING FAST
Team
L
USA IN
Offices
140 kEUR - Seed - 2015
800 kEUR - Post-Seed - 2017
3 MEUR - Series A - 2018
2410
5
6
monetization
initiativesOfficial launch:
September 13, 2017
Social community: 245,000+ followers
600,000+ installs
in the first 6 months
4
marketing
channels
36-month
tech roadmap
Focus on
growing the
user base

7. TECHNOLOGY ROADMAP: UNSTOPPABLE
6

8. MONETIZATION INITIATIVES: USERS MATTER
7
B2B
and
B2B2C
No IAPs

9. WAFERIANS: THE STELLAR TEAM
8
OPERATIONS PRODUCT
Product Designer
CEO
Senior Architecture
Engineer
iOS Engineer
Senior iOS Engineer
Senior Android
Engineer
Android Engineer
[Red Squad]
Senior Architecture
Engineer
iOS Engineer
Senior iOS Engineer
Senior Android
Engineer
Android Engineer
[Green Squad]
Senior Architecture
Engineer
iOS Engineer
Senior iOS Engineer
Senior Android
Engineer
Android Engineer
[Blue Squad]
Marketing and
Event Strategist
Character Designer
Press and Media
Coordinator
Press and Media
Coordinator
Accounting Strategist
USA
Accounting Strategist
Luxembourg
COO

10. We are currently seeking for:
EUR 10 Million (Series B) by the end of October 2018
The funds will mainly be used over 12 months to:
GROW THE TEAM
RUN GLOBAL MARKETING CAMPAIGNS
SIGN BUSINESS PARTNERSHIPS (TECH+MARKETING)
HANDLE REGISTRATIONS + OPERATIONS (BACKEND)
ca. 3 MEUR
ca. 3 MEUR
ca. 1 MEUR
ca. 2 MEUR
COVER MISCELLANEOUS EXPENSES ca. 1 MEUR
ACCESS TO FUNDS: OUR ASK
9
IPO
possible
Exit by
acquisition
possible
Cash-flow
positive
by 2020

11. YOUR QUESTIONS. OUR ANSWERS.
10
So you are saying that in order to change the ecosystem,
your solution is to launch yet another chat app?
What about GDPR and Privacy in general?
How far do you think Wafer can go?
THANK YOU!
How do you plan to bring Wafer to the users?
We are all used to juggle between 4 and 20 chat
apps already. Download Wafer and you will
quickly understand that it is not just another
chat app, but it is rather the only messaging
ecosystem that allows you to instantly delete all
the others.
At Wafer we take privacy very seriously. So much so that we
are extending the GDPR efforts to all users worldwide.
Through explosive marketing efforts revolving around press
coverage, collaboration with influencers, social content
production/boosting, and inbound campaigns. Our average
cost per user is now 0.16 EUR, but we can confidently go
below that.
Wafer will become the most comprehensive
and connected communication ecosystem,
scaling up to billions of daily users in size.

12. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com