Revolutionary Consumer Products: Company presentation by Alexander Schwarz, TAPP Water at the NOAH Conference Berlin 2019, 13-14 June, STATION. -

1. COMPANY OVERVIEW 2019NOAH Berlin 2019

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3. Myths
Bottled water saver +
healthier than tap water
Plastic bottles get recycled
= no problem
Glass bottles better
alternative to plastic
Bottled water has less microplastics,
pharmaceuticals & hormones than tap
water
Safer to use bottles water for baby
milk than tap water

4. Our vision and purpose
Reduce plastic waste
by 10 bn bottles by 2023
Revenue 2023
with profitable recurring business model
€1
bn

5. The problem
● 600m+ households globally consume bottled
water and growing
● Plastic bottles represent an environmental
crisis
● Bottled water is not healthier or safer
● Bottled water costs 500 times more than tap
and 50 times more than filtered water

6. The solution: TAPP
● World’s first smart biodegradable water filter
● An easy-to-use and install household tap water filter
● Standalone or subscription
Affordable
Clean and
tasty water
Sustainable

7. Filtration technology
● Carbon Blocks using 100% organic material with 1-2 micron
● Removes 80+ contaminants, reduces 50+:
● Chlorine
● Heavy metals (Lead)
● Micro-plastics
● Pharmaceuticals, pesticides, and petrochemical
products

8. Water as a Service
● MyTAPP is a service and not just a product, with
filter monitoring, reminders and information to keep
customers engaged.
● Future TAPP filters include sensors to measure
water quality and machine learning to predict and
notify in case of potential issues.
● TAPP Data platform provides insights on water
quality and consumption in homes

9. Market size
BOTTLED WATER:
€140 BN MARKET
• Spain: 6m+ households
• Rest of Europe: 75m+ households
• North America: 49m+ households
• Globally: 600m+ households
• PoU market: €21Bn by 2020 with 20% Europe
and 25% NA (10% CAGR)
• 10-15% projected household penetration of
faucet filters in NA / Europe by 2020
WATER PURIFICATION /
FILTRATION: €50 BN MARKET
GROWING TO 80 BN BY 2020 (8%CAGR)

10. Key information
Solving a BIG problem that
keeps increasing
Great team with proven
track record
Sold +40,000 units to
over 60 countries
Growing fast! 3x growth
2017 vs 2018
Received +2M€ from
private and public funds
(1.3M EU)
Close Series A Round in
2019
A

12. Alexander Schwarz
alex@tappwater.co

13. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
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by
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Financial Advisor to MagicLab
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and its shareholders
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and its shareholders
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at a valuation of ~$3 billion
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for €135m to
10Bis