Cybersecurity - Presentation by Yoram Salinger, CEO of Perception Point at the NOAH Conference Tel Aviv 2018, Haoman 17 on the 14th of March 2018.

1. 2017 Perception Point CONFIDENTIAL
Growing Security Blindspots
NOAH Conference
March 2018

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. 2017 Perception Point CONFIDENTIAL
Enterprises are undergoing
a transformation in the way
they conduct business.
This is creating a variety of
new security risks.

4. 2017 Perception Point CONFIDENTIAL
WHILE THE VAST MAJORITY OF ATTACKS ARE BEING CAUGHT,
ADVANCED THREATS REMAIN A SERIOUS CHALLENGE
of organizations have
experienced an APT attack
(Trustwave)
28%
of organizations believe they
will be targeted by an APT
attack (Cyberreason)
66%
THE REAL SECURITY
PROBLEM

5. 2017 Perception Point CONFIDENTIAL
Past Today Future
The network parameter
AT THEIR CORE, ENTERPRISES ARE SHIFTING TO THE CLOUDA FUNDAMENTAL
SHIFT

6. 2017 Perception Point CONFIDENTIAL
A FACT THE HUMAN FACTOR PLAYS A SIGNIFICANT ROLE,
AND COMES MOST INTO PLAY WITHIN THE EMAIL CHANNEL
People are more focused on
getting their job done than security
Email is:
Widely deployed
Well understood
High volume of messages
Easy to trick users
Despite a flood of technologies,
advanced threats are easily
bypassing leading solutions.
Email remains a highly
exposed channel.
of targeted attacks start
with email (Trend Micro)
91%
of attacks are executed with
information stolen from employees
(Identity Management Institute)
90%

7. 2017 Perception Point CONFIDENTIAL
But email is old news…
“As businesses and consumers move to
newer platforms beyond traditional email,
attackers will seek to leverage these
platforms for malicious purposes”
(Internet Threat Security Report)

8. 2017 Perception Point CONFIDENTIAL
AN EMERGING
CHALLENGE
THE NEW WAY OF WORKING IS FLOODING
THE MARKET WITH HUNDREDS OF NEW TOOLS
Sources: IDC, Forrester, and Smartsheet (based on a survey of 1K U.S. enterprise IT decision makers)
Messaging Apps & Tools
File Synchronization & Sharing
Online Meetings & Conferencing
Enterprise Social Networks
approximate # of enterprise
collaboration solutions
370+

9. 2017 Perception Point CONFIDENTIAL
AN EMERGING
CHALLENGE
# Collaboration Apps Used per Organization (1)
3
51
30
9
7
0
22
44
66
1 2-5 6-10 11-20 Over 20
%
Total: 46%
Say that their organization’s use of
collaboration apps has increased
55%
say that collaboration tools are
a IT investment priority
95%
THESE APPS ARE WIDELY DEPLOYED, AND NOT A PASSING TREND
Note:
1. March 2017 survey of 1,000 IT decision makers in North America (Marketcube)

10. 2017 Perception Point CONFIDENTIAL
AN EMERGING
CHALLENGE
SIMILAR TO EMAIL, THEY ARE USED TO INTERACT WITH EXTERNAL SOURCES
68
60 59
46
0.5
0
30
60
90
Internal Customers Partners Suppliers Other
% (1)
With whom are collaboration apps being used
Note:
1. March 2017 survey of 1,000 IT decision makers in North America (Marketcube)

11. 2017 Perception Point CONFIDENTIAL
MANY OF THESE NEWER CHANNELS DO NOT HAVE ADVANCED
THREAT COVERAGE, THEREBY EXPOSING NEW VECTORS OF ATTACK
AN EMERGING
CHALLENGE
Believe the organization is more
vulnerable due to unsupported apps
66%
Note:
1. March 2017 survey of 1,000 IT decision makers in North America (Marketcube)

12. 2017 Perception Point CONFIDENTIAL
The old ways of securing
simply can’t keep pace with
the new way of working.
Chaos of different security solutions.
Limited scale, speed, flexibility.
Insufficient detection rates.
Limited threat coverage.
No control over user behaviors.

13. 2017 Perception Point CONFIDENTIAL
OUR MISSION
To lead advanced threat prevention across
all collaboration channels within the
modern enterprise.

14. 2017 Perception Point CONFIDENTIAL
Thank You

15. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com