Peak Games - NOAH13 London
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Owning a Region - Presentation by Rina Onur, Co-Founder & CSO of Peak Games at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
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Peak Games - NOAH13 London
- 3. 2013 TURKEY & MENA POPULATION & ONLINE USERS 81 11 22 TUNISIA 33 LEBANON MOROCCO 4 LIBYA 6 85 EGYPT SYRIA IRAQ 32 6 ALGERIA 38 TURKEY KUWAIT JORDAN 3 2 QATAR UAE SAUDI ARABIA 5 27 3 OMAN 25 145 MILLION USERS = 145 MILLION POTENTIAL GAMERS EXPECTED TO REACH 300 MILLION BY 2015 YEMEN
- 5. THE 3RD LARGEST POPULATION IN THE WORLD 1,353 M 1,205 M 523 M 313 M THE 4TH LARGEST ECONOMY IN THE WORLD $15.6 T $8.2 T $4.3 T $5.9 T $3.4 T ONE OF THE YOUNGEST DEMOGRAPHICS IN THE WORLD 44 40 37 26
- 6. TURKEY 145 MILLION INTERNET USERS… …WITH AMPLE ROOM TO GROW FURTHER GROWING SMART PHONE & TABLET MARKET 90 MILLION FACEBOOK USERS 36 mn 45% 109 mn PENETRATION 36% PENETRATION 17 mn 23 mn 32 mn USERS 58 mn 40% PENETRATION TURKEY IS THE: TECH USERS IN THE REGION ARE EXTREMELY ENGAGED MENA • 6th largest country on Facebook • 8th largest on Twitter • 5th most engaged (by minutes spent online) 21% USERS PENETRATION # of FB users (Turkey + MENA) 250 mn 67 mn 2010 2017
- 8. REGIONALLY FOCUSED SOCIAL & MOBILE GAMING COMPANY • Culturally relevant • Community based games
- 9. PEAK GAMES COMMUNITY GROWTH 11.8 M DAU 10.2013 300.000 CCU 06.2012 11.2010 128.000 CCU 20.000 CCU 11 12 2010 2010 06 2012 CCU: Concurrent Users DAU: Daily Active Users +12 M DAILY ACTIVE USERS +30 M MONTHLY ACTIVE USERS + 300 K CCU across 15 cross-platform games on Facebook, iOS & Android 10 2013
- 10. TIME USED TO REACH 10M USERS 270 DAYS 780 DAYS 850 DAYS
- 11. FLAGSHIP OF PLUS FRANCHISE OKEY A 4-person tile-based game 81% of Turkish FB users have installed the game 1 in every 3 people in Turkey played a hand (on FB & mobile)
- 12. FLAGSHIP OF PLUS FRANCHISE Success of Okey lead us to Plus franchise Culturally relevant, MultiplayerSynchronous games
- 13. PLUS FRANCHISE 65M INSTALLATIONS 300K CCU + 40% DAY-1 RETENTION +20% DAY-7 RETENTION 55% EBITDA MARGIN 150% ANNUAL REVENUE GROWTH
- 14. HOW? RIGHT Content FOCUSED Execution GOOD Metrics NETWORK Effect
- 15. RIGHT CONTENT Cultural relevance Low creative risk Exists in the offline world for generations No need for a tutorial! Easily accesible Longevity
- 16. AND NOW
- 17. FOCUSED EXECUTION Plus Franchise 30 person team Core team working together since inception Launched 6 titles on FB, iOS & Android Web & Mobile teams separate, but under the same studio Experience built in multiplayer-synchronous genre Game engine re-used in future games once perfected We are repeating the same strategy in all our newer studios.
- 18. GOOD METRICS Avg Lifetime of 1 year compared to c. 3 months of industry average Avg Session of 90 minutes per user compared to industry average of 15-20 minutes DARPU 2.5x of other social/casual titles in the portfolio Only quarterly growing cohort since launch
- 19. NETWORK EFFECT Word of mouth Brand support