The document discusses several topics: 1) Mercaux provides a retail platform that connects physical stores to online operations to improve the customer experience through automation and data. 2) It has seen success with over 500 stores live across Europe, generating sales uplifts of 8-14% through increased engagement. 3) The company is seeking a Series A funding of $5-7 million to expand its sales, client, and product development teams to onboard more stores and clients.

1. The SaaS Mobile
Retail Platform
Enabling the Digital
In-Store Experience

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. $4 trillion Offline Retail is Transforming
E-commerce Platforms enabled Online Stores
What is enabling Digital Stores ?
Customers require new in-store
service
Speed and convenience
Shopping as an experience
Love Content & Influencers
Stores are moving towards “Digitisation”
Connecting online and offline
Make DataActionable for > 10 mln employees
Changing role: from sales to service channel

4. Mercaux: fill the gap between the online and offline
and empower stores with “smart automation”
Head Office
Sales People
Customers

5. Route
knowledge
TAXI
DRIVER
Accept
payments
Drive &
Be polite
Find
customer
Stock
knowledge
Styling
combinations
Interact &
Serve
SALES
ASSISTANT
S
Follow
trends
✓Maximum effectiveness ✓Great service
DRIVE
SERVE
Why automation and empowerment?

6. Mercaux: Powerful sales assistance and omnichannel
toolEmpowering Sales People and Engaging Customers
Instant Product Search
EndlessAisle & Order
Online
Inventory check
Alternatives & Cross-
sell
Inventory check
Alternatives, Looks & Cross-
sell
£
Utilise Digital Content in
store and even Create it

7. Mercaux:Automated Store Operations and Control
=
Communicate in real-time and Use the power of AI for Store Operations
Analytics, Reporting,
Content Support
Guidelines from HQs
and Feedback from

8. Active Scale
160+ Stores Live scaling to 500+
11 Clients, 12 countries, 4 segments, 5,000+ stores
8-14% Uplift in Sales
and just 2-3 weeks to go live in stores
Current client traction supports that

9. Proved ValueAdd &Active
Engagement:
8-14% Sales uplift due to UPT &
Conversion increase
4,500+ Times used per store
per week
80+
Man-Hours saved per store per
week due to streamlined
processes

10. Q4 17 Q1 18 Q2 18 Q3 18 Q4 18
Total Clients
Total MRR
end of Period
14
90K 126K
17 21 25 27
217K 356K 474K
Growth
+90%
+440%
Astrong base for 2018 growth:
Existing clients & 50+ clients pipeline
Roll Out Clients
Recent Sign ups
Current Negotiations
Other New & In Discussion
145K / 7
57K / 4
151K / 7
121K / 9

11. Strong Team with Complementary
Skills
Peter Duncan-Brown,
Sales Director, UK
Olga Kotsur, Founder
Alexey Petrov, CTO
Jonathan Horemans,
Marketing & Strategy
23 EMPLOYEES
2 OFFICES

12. SeriesAFundraising
Investment Round:
• $5-7 million (raise $2.5m to date)
KeyActivities for Proceeds:
Sales:
• Expand Direct Sales Team
• Expand Partners Network (System Integrators, IT Consultants)
• MarketingActivities across 3 key geographies
Clients:
• Scale with existing clients from 150 stores to 600+ stores
• Onboard new clients
• Expand “Customer Success” Team
Product:
• Data &Analytics
• New Modules & B2C version
• Expanded Integration platform with major e-com / mPos / Omni-channel

13. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors
as well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion euros
30 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors, and
demonstrate conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016
December 2016
October 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m