1.
Intelligence
for smart things
The next step in the evolution of IoT
1
Member of:
Lemonbeat | Investor Info | NOAH Conference 2017

2.
GET YOUR TICKET TODAY!
www.noah-conference.com
6-7
Old Billingsgate, London Tempodrom, Berlin
JUN20182-3 NOV2017
SAVE THE DATE

3.
Based in Dortmund, Germany
Origins within SmartHome
Start of operation 2016
THE LEMONBEAT
GMBH
2
40 employees
Special expertise in embedded software, constrained devices, radio networks
Innovators in the field of IoT
Subsidiary of innogy
Lemonbeat | Investor Info | NOAH Conference 2017

4.
Gartner predicts >25 billion IoT devices by 2020, Cisco’s predictions go even up
to 50 billion, so, this market is huge…
3
We have developed one of Europe’s largest Smart Home
system with >800,000 connected devices.
We know what works in IoT and what doesn’t.
That’s why we created lemonbeat.
Our technology goes far beyond smart home. We can
address at least 25% of the IoT market with our solution.
“Our mission is to provide the most easy to
use technology for creating intelligent and
networked devices in the sphere of IoT.”
Lemonbeat | Investor Info | NOAH Conference 2017

5.
Despite all huge growth expectations there are at least…
4
3
1
2
Centralized architectures
No easy building of smart
devices
3
1
2
Large focus on connectivity
only
…3 obstacles
to an IoT
breakthrough
?
Lemonbeat | Investor Info | NOAH Conference 2017

6.
With Lemonbeat Software and Lemonbeat smart Device Language (LsDLTM)…
5
3
1
2
Compact intelligence directly
on things with device to
device interaction
Uniform building blocks for
developing smart devices
allowing numerous use cases
within days
3
1
2
A framework that can
operate with any IPv6
based connectivity
IPv6
…we can
address all
these issues
Lemonbeat | Investor Info | NOAH Conference 2017

7.
IoT devices should be as easy to build and address as websites on the internet:
LsDL is used to create intelligent things, just like HTML is used to create websites
Lemonbeat | Investor Info | NOAH Conference 2017 6
running on
LsDL
running on
HTML send to shows
send to operates

8.
We earn from licensing our software stack, selling lemonbeat ready hardware
and by offering services around our solution
7
Selling price/
Gross margin Revenue type Revenues by
Software
Hardware
Services
€ 2 - € 5 per device
€ 1.5 - € 100
€ 1,200 per man day
One time and recurring
One time
One time and recurring
Device software
Gateway Software
Backend Software
Chips / modules for devices
Network hardware (e.g. Gateways)
Development
Certification
Training & Services
Consulting
Lemonbeat | Investor Info | NOAH Conference 2017

9.
Our go to market strategy follows three distinct routes
8
Direct Sales &
Marketing
What:
Generating new customers through IoT events,
fairs, our website, market research, use of
XING/LinkedIn etc.
What:
Cooperation agreements based on provision
models with IT design/engineering firms and
specialized IoT consultants/sales forces
What:
Developing concrete use cases benefiting from
lemonbeat USPs and where we are able to use
existing industry expertise*
Partner
Networks
Verticals
Why:
Presenting our „unfiltered“ lemonbeat
message, generating visibility in the market,
getting in direct contact with customers
Why:
Use established sales networks, incentivizing
use of lemonbeat technology, piggybacking on
market expertise of „neutral“ sales people
Why:
Leverage existing sales forces of partners and
have a “blueprint“ for further implementations
with other players in those verticals
* currently in the areas of Building Automation & Smart Energy
Lemonbeat | Investor Info | NOAH Conference 2017

10.
We see good market traction in all verticals that we are addressing…
…and even in this early stage our KPIs demonstrate proliferation
Smart Homes Building Automation Industry 4.0 Smart Energy
Metering
Number of customers
8 €
Products using LB
17 °C
Number of partners
12
Number of devices in the field
~100.000
9Lemonbeat | Investor Info | NOAH Conference 2017

11.
We expect to break-even by 2019 - 2020
-10.000
0
10.000
20.000
30.000
40.000
50.000
60.000
Software Hardware Services EBITDA
Services revenues via projects
with the highest share in the
beginning
Target to scale selling of our
core product Software via
partner network
Selling Hardware serves as an
enabler to ensure a short
time to market.
Break-even expected
between 2019 and 2020.
2017 2018 2019 2020 2021
10Lemonbeat | Investor Info | NOAH Conference 2017

12.
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016
October 2016December 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by