The world’s simplest, most cost-effective solution for municipal trash management
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BrighterBins
Startup Stage NOAH London 2019

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Waste management is a big
business
2
8 Million
Bins in EU &
NAM
Cost for Waste
Pickup – 9 Billion €
Saving of 2 Billion € possible
with intelligent waste pickups

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People have been
sharing pictures of
Edinburgh's worst
overflowing bins
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Other Issues with Waste Pickups
4
Bins are
emptied too
early…
No stats
available on
waste pickups

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What if the bins could talk ?
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Hello! Our Solution – Brighter Bins
LPWAN
Internet
Garbage Pick Up
Planning
Skip or Dynamic
Low Battery
Usage Long Range
Software
Platform
Savings of 35% on waste pickups
and a lot less trash on the ground

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BrighterBins Analytics Platform
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Actionable Insights – Route Optimization – Operational intelligence – Urban Planning

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80+ Worldwide Customers
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Customer References
Philip Morris – Switzerland Pilot
for Industrial Waste Containers
Intradura – Brussels - Glass
Containers
Deployed units & Forecast
2019 5000 units
2020 20000 units
Gemeente Delft – The Netherlands
Hull City Council UK
Sheffield City Council UK

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Experienced Founders - Complementary
profiles
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Noman Ahmed
Founder, CEO, CTO
Imdad Laskar
Founder & VP Sales
19 years of hands on technical
expertise
Background:
IMEC/Cisco/Technicolor/Telenet
Technology & Product Strategist
22 years of experience
Product development
Sales
Manufacturing 1 Million
devices per annum

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● Worldwide sales
● 11 employees – 35 by 2022
● Sales office is Dubai UAE
● Production Center in Shenzhen
● 8 weeks PO to delivery anywhere in
the World
● Sheffield launch – 2000 sensors
Key Performance Indicators…
● 500k € raised in pre seed round
● Device Sales: Fixed Revenue
● Platform Sales: monthly recurring
revenue
● Expected Revenues
● 2020 – 1.5 M €
● 2021 – 3.5 M €
● 2022 – 5.9 M €
FinancialOperational
Growth Targets
Scaling up sales worldwide
Innovative product roadmap

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Bridge financing –
500k €
Target Closing – Q4 2019
250,000 Sales & Marketing
250,000 production of devices
Series A round - 2M €
Target Closing - Q2 2020
€ 784,000 V2, V3 product development
€ 250,000 Cloud Platform, AI & Applications
€ 1,2M € Sales & Marketing
€ 250,000 production & manufacturing
Funding Needs
2.5 M €
to cover next
three years
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Let’s build the cities of the future together
Smart, clean & healthy cities with happy citizens
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Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis