Dell EMC Transform for the Future; The 6 Rules for Disruption

1. Internal Use - Confidential
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2. 2
Internal Use - Confidential
Have no idea what their
industry will look like in
3 years
48%
Have experienced
significant disruption53%
See digital business
initiatives as critical to
success92%
Digital transformation
affects every industry
(4000 Executives polled)
2

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The Interface
Is Everywhere.

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Remove the
Friction.
Remove the
Friction.

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Remove the
Friction.
Prepare for
Abundance.
Prepare for
Abundance.
Prepare for
Abundance.

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Remove the
Friction.
Prepare for
Abundance.
Embrace
Non-Linearity.

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agree that if they do not embrace IT
Transformation, their firm will no
longer be competitive in their
market
As application ecosystems become
more complex, IT must transform
to deliver greater
Efficiency
Predictability
and Business Agility
Source: Dell EMC 2017 IT Transformation Maturity Study (ESG)
Business complexity and new demands are driving IT
transformation

10. Internal Use - Confidential
Traditional
APPLICATIONS
ITINVESTMENTS$
Cloud-native
APPLICATIONS
20302000 2015
Traditional Business
Critical Systems
New Digital Systems
The Dilemma that faces IT
Optimize IT to run the
business more efficiently
Transform so IT BECOMES the
business

11. Internal Use - Confidential
BRANCH OFFICE
Minimal on-site configuration, low-
IT expertise on site, complex DR
requirements
IAAS, PRIVATE CLOUD
Quickly deploy test/development
environments, scale to 10,000+
users with high performance,
provide multiple users clones of
production data
BUSINESS APPLICATIONS
MicrosoftExchange,MicrosoftSQL
Server,MicrosoftSharePoint,
MicrosoftOffice360
GENERAL PURPOSE
VIRTUALIZATION
Scale in small increments, pay as
you grow, pilot through
production, maximize performance
per user
NON-DISRUPTIVE, PAY AS
YOU GROW SCALE-OUT
EXPANSION
BASED ON PROVEN DELL EMC
POWEREDGE SERVERS
1-CLICK UPGRADES AND
DATA SERVICES FOR
EFFICIENCY
MULTIPLE CONFIGURATIONS
INCLUDING ALL-FLASH

12. Internal Use - Confidential
Why Nutanix on Dell EMC
hardware?

13. Internal Use - Confidential
June 2014
Partnership & product
strategy announced
2013
Initial discussions
between Dell and
Nutanix execs
Nov. 2014
First XC Series
ship on 12G server
platform
Mar. 2015
XC Series on 13G
platform begin shipping
June & Nov. 2015
New XC Series models
Storage node
GPU
All Flash and SED
Apr. 2016
XC 1st Nutanix-based
Intel Broadwell
platform & AOS 4.6
Aug. 2016
All-flash options
across XC platform
&
Partnership extension
May 2017
Adding strength of Dell
EMC
&
XC Xpress
Q4 2017
Integrated Data
Protection &
3rd generation of XC
Series hardware
17,000+ nodes
1500 customers
~50 countries
4+ Years
Strong customer adoption

14. Internal Use - Confidential
69%
less data center space*
lower cost than traditional
solutions for desktop
virtualization**
27%
71% less time
required for ongoing
management*
0downtime
upgrades*
Payback period as
short as
7.5months*
58% lower total
cost of ownership over 5
years*
Up to 53%
less power and
$
6Xfaster
time to value
510%
average 5 year ROI*
Sources: *IDC “Quantifying the Business Value of Dell XC Powered by Nutanix Software” – August 2015 and ** Wikibon
Customer results achieved with XC Series

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Workload optimized PowerEdge
configurations
Software
“Glue”
Assist deploy, manage, recover,
automate
Global Support for XC Series
solution
Dell EMC XC Series

16. Internal Use - Confidential
Workload optimized PowerEdge
configurations
Software
“Glue”
Assist deploy, manage, recover,
automate
Global Support for XC Series
solution
Dell EMC XC Series
Integrated Data Protection
Easy
Button
Microsoft optimization
Best Practices &
Whitepapers
VM VM
VM VM
General
Workloads
VDI Networking
Cloud Native Application
Development

17. Internal Use - Confidential
Solution:
Williams worked with Dell on
two separate projects. First
to migrate its email and
instant messaging to
Microsoft Office 365™ and
second to install Dell XC
Series web-scale hyper-
converged appliances in its
trackside and factory VDI
environments.
Results:
Migration on time, within budget and
with 99 percent user satisfaction
Hyper-converged architecture lets
engineers access data in seconds
instead of minutes for trackside analysis
Simplified management frees up days
of staff time to make crucial upgrades
elsewhere
Compact trackside infrastructure saves
$150,000 on freight fees each season
“The benefits were so huge thatmoving to a hyper-converged architecture was a no-brainer. It was so
far beyond our previous architecture. We simulated different workloads and achieved between 10 and
11 times the throughput that we were getting on our network attached storage..”
– Phil Cooper, IT Infrastructure Manager, Williams
Opportunity:
Williams constantly needs to refine its IT services to provide
employees with the best solutions for competitive advantage.

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Be Honest.

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Be Curious.

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Let your transformation begin!
Visit the Dell EMC Booth for demos of ecosystem
integration with Data Protection and Azure Log Analytics

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23. Internal Use - Confidential
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