2. WHY DESIGN THINKING?
In 2020, more than 75% of the biggest
companies will be companies we have
never heard of.
Creative Destruction
by Richard Foster and Sarah Kaplan
10. THE DESIGN PROCESS
Rapid, rough prototypes,
Lots of variantes
Detailed and refined
prototypes
Effort
11. By iterating, we validate our ideas along
the way because we’re hearing from the
people we’re actually designing for
Gaby Brink, Founder, Tomorrow Partners