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A5: Funding the future: Trends in fundraising and income generation

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Where will your income come from in the years ahead? What changes will affect your funding strategy? This session will identify current and expected trends across various income streams: grant making, individual and corporate fundraising and earned income from contracts and trading.

With panellists from Big Lottery Fund, the Institute of Fundraising and Social Impact Business the session will be a mix of presentation and group discussion to help you prepare and plan.

Publicada em: Governo e ONGs
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A5: Funding the future: Trends in fundraising and income generation

  1. 1. FUNDING THE FUTURE: TRENDS IN FUNDRAISING AND INCOME GENERATION CHAIR BETH CRACKLES CRACKING CHARITY SUPPORT; ASSOCIATE CONSULTANT, NCVO SPEAKERS DANIEL FLUSKEY HEAD OF POLICY AND EXTERNAL AFFAIRS, INSTITUTE OF FUNDRAISING DEBORAH SMART HEAD OF PROGRAMMES (GRANTS), SOCIAL INVESTMENT BUSINESS ELLY DE DECKER HEAD OF FUNDING FOR THE SOUTHERN CLUSTER, THE NATIONAL LOTTERY COMMUNITY FUND Headline sponsor: Lead sponsor: Dinner sponsors: Drinks sponsor:
  2. 2. Excellent fundraising for a better world Trends in fundraising and income generation Daniel Fluskey Head of Policy and External Affairs, IoF @danielfluskey
  3. 3. So what’s the latest – trends and stats Excellent fundraising for a better world https://www.institute-of-fundraising.org.uk/library/2018-a-year-in- fundraising/
  4. 4. Giving is good….for the donor! Excellent fundraising for a better world
  5. 5. Excellent fundraising for a better world
  6. 6. ……But Excellent fundraising for a better world
  7. 7. Making the most of digital Excellent fundraising for a better world
  8. 8. Excellent fundraising for a better world
  9. 9. There’s great fundraising out there! • Messages can be individual, but meaning is social • Recognising the gift of a donation as being key to an individual’s identity (not just ‘something they do’) • A real focus on improving the quality of the experience of supporters Excellent fundraising for a better world
  10. 10. • People are more than their donation Excellent fundraising for a better world
  11. 11. Excellent fundraising for a better world Scope, Mindful Monsters https://mindfulmonsters.co.uk/ Mind, https://pauseformind.org.uk Shelterbox, https://www.shelterbox.org/book-club
  12. 12. Excellent fundraising for a better world
  13. 13. ….and you don’t have to be big https://www.institute-of-fundraising.org.uk/library/iof-donor-experience- report/ Excellent fundraising for a better world
  14. 14. ….and you don’t have to be big Excellent fundraising for a better world Restructured processes so that the fundraising team, not the finance team, who first know of donations that arrive, so donors are thanked before their cheques are cashed. Mail-merged thank you letters are discarded in favour of handwritten (and non-branded) thank you cards which are delivered speedily (our record is 2 hours from an online donation to a card hand- delivered to a local donor) Created personalised videos for most loyal supporters – Trusts, Major Donors, non-programme specific regular supporters, and a few key new donors – using email and WatsApp
  15. 15. What to focus on • Build on what works – then adapt it. No ‘one big new thing’, but there are lots of things we can improve and do well. • Recognise the donor, not just the donation. • Show supporters how they are part of a community of giving. • Engagement and relationships; not transactions and products. Deepening and strengthening connections and meaning. • Focus on excellence and experience, not just compliance. • Being trustworthy and innovative in our approach and actions. Excellent fundraising for a better world

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