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Reaching New Audiences with
Community Dialogue
The webinar will begin at 2:00 p.m. (MT) and will be recorded.
Join the STAR Library
Network!
Professional development
resources, including webinars,
newsletters, blogs, forums, videos,
and much more!
Libraries Helping Girls STEAM Ahead with
NASA – Wednesday, May 30 at 1:00 p.m. MDT
Register Here
A Universe of NASA Resources – Wednesday, June 6
30 at 1:00 p.m. MDT
Register Here
Headed to ALA? Come See Us!
• NASA Booth #1839 – Hyperwall talks, swag, and more!
• STEM Opportunities, Resources, and Partnerships between
Public Libraries and Afterschool Providers
• Saturday, June 23; 1:00-2:00 p.m.; Room 288
• Tech-time Fun with Real-world Connections
• Saturday, June 23; 2:30-3:30 p.m.; Room 386-387
• Lessons Learned from the 2017 Eclipse: What Participation
in Charismatic Events Can Do For Your Library
• Monday, June 25; 2:30-3:30 p.m.; Room 395-396
For example:
DIY Sun Cookies
Like an activity and think other library staff should know how great it is? Didn’t like
an activity or have modifications to make it better? Make sure to leave a review!
New Clearinghouse Feature
What is a Community Dialogue?
• Think of it like a focus group, but instead of testing a product, you’re gauging
your community’s opinions on your library, and the services your community
needs.
• A Community Dialogue is a loosely facilitated discussion that provides the
opportunity for library staff and community members to discuss a common,
community-based challenge or aspiration.
• You know how your “frequent flyer” patrons use your library, but what about the people
who don’t come through the door? Are there services they would use that they don’t
know about? Is there some reason they don’t feel welcome?
• But it’s more than just getting people in the door, it’s an opportunity to make new
partners, and further cement your library as a community hub.
What do they look like?
• 1-4 hours
• Participation that represents the community you live in
• People you already know AND people you don’t
• Change makers
• But most importantly, they should look relevant for the groups you’re working with
Community Dialogue Goals
1. Strengthen librarians’ roles in establishing a STEM Learning
Environment
2. Identify underrepresented community groups
3. Identify possible collaborations and partnerships within the
community
4. Contribute to developing a flexible Community Dialogue model
that all libraries can use
“Public libraries are a pillar of education for all. We have an opportunity and a responsibility to offer
educational experiences for our communities. STEM learning is part of this and highly important for the
continued development and health of our society, both intellectually and economically.”
Discover NASA Host Library Staff Member
1. Have a “kitchen table” conversation
Everyone participates; no one dominates.
2. There are no “right answers”
Draw on your own experiences, views and beliefs. You do not need to be an expert.
3. Keep an open mind
Listen carefully and try hard to understand the views of those who disagree with
you.
4. Help keep the discussion on track
Stick to the questions; try not to ramble.
5. It is okay to disagree, but don’t be disagreeable
Respond to others how you want to be responded to.
6. Have fun!
Ground Rules
• It actually started to help ME develop an
exhibit and programming (Discover
Health)
• Initially invited only library staff and Area
Health EducationCenter Partners
• Some libraries started inviting other
groups and community leaders and it
became clear that these informal
discussionscould have a much broader
impact
How We Got Started with this Model
• New partnerships with organizations like immigration services, heritage and
cultural centers, tribal libraries, Area Health EducationCenters, and Hispanic
Chamber of Commerce
• 2 Libraries added more welcoming signage to their front doors
• 1 library completely changed a display that was sending the wrong message
to their target population
Key Outcomes from Discover Health Dialogues
Community Dialogues Can Help Your Library
• Expand your understanding of patrons’ feelings about their local
library and its programs, including programming related to STEM
• Obtain meaningful feedback from the community on who visits the
library and why
• Have a conversation about how the library can better serve ethnically,
economically,and geographically underserved and underrepresented
audiences
• Better connect with local organizations and potential future partners
that have shared interests with the library and community
“Go Big Or Go Home”
Ericson Public Library’s
Community Dialogue
Presented by
Zachary Stier, M.Ed, MSLIS
Head of Children’s Services
Ericson Public Library
Boone, Iowa
Setting the Stage
• Step 1: Review
• The community dialogue information packet
• Our library mission
• Our current long-range goals
• Step 2: Gather
• Current list of local, county and state partners
• Step 3: Seek Out
• Begin researching new partners to invite
My Partnership List
1. Science Center of Iowa & Blank IMAX Dome Theater
2. North Center Iowa Regional STEM Manager
3. Associate Provost Boone Des Moines Area CommunityCollege
4. State Librarian of Iowa
5. Boone Action Association
6. Boone Middle School Principal
7. Iowa State University Extension and Outreach 4-H Coordinator
8. Boone Schools Director of Innovative Learning
9. Instructional Coach for PreK Teachers
10. Council Member # 1
11. Council Member # 2
12. Iowa Association for the Education of Young Children
13. Area of Education Curriculum Consultant-Science
14. Boone and Scenic Valley Railroad
15. Past President of Iowa Library Association
16. Executive Director of Education for Iowa Public Television
17. Former Flight Director at Johnson Space Center
18 Iowa State Extension and Outreach Youth Outreach Coordinator
19. County Group Home Director
20. Library Director
Partnership Professional Areas
Science
Area Education
STEM Council
Community College
State Library
Principals
Elementary Teachers
Innovative School Leader
City Council Members
NAEYC State Association
Library Association
Engineering Department at local university
If possible former or current employees at NASA
Home School
Library Director
Library Board
Public Television
The Power of Communication
• Key to Success # 1: Don’t narrow your decision
in who to invite.
• Key to Success # 2: Except a lot of no’s or an
answered emails.
• Key to Success # 3: Set up either phone or in
person meeting with each partner.
• Key to Success # 4: Send out a community
dialogue packet. (I will email this out if
requested)
Successes
• The questions navigated the dialogue but the
conversation was organic
• We had a strong note taker
• We randomly choose seats for partners
• Partners shared their own experiences with
STEM
• Answers helped us decide to have future
dialogues
• A visit from the Governor and Lt. Governor
• Food
Pitfalls
• Not enough time
• We did not invite both parents and students
• Introductions were too short.
• In the future we like to know the type of communities
each partner serves
NASA@ My Library Dialogue Feedback
“On May 7, 2018 a group of educators, STEM professionals and community leaders
gathered for a roundtable discussion at the Macron County Public Library in an effort to
get a better picture of what MCPL’s NASA program could bring to the county and what
sorts of needs exist in STEM education here. One of the primary focuses of the
discussion was improving access and engagement for STEM, by offering programs that
are relevant to the people living in Western North Carolina.” The Franklin Press.
“Community Dialogue attendees have shown strong support for library STEM
programs and would like to meet again. We have plans to meet again next year, which
allows for enough time to implement new strategies and reflect upon impacts.” –
Dianna Leighton, Fort Fairfield Public Library
“This dialogue was very useful in setting up collaborations. The attendees weren’t as
keen on discussing issues as they were on talking and working together!” Mary
Jenkins, Clarksdale Carnegie Public Library
“Participants took off running-I was barely able to get questions in, but it was all good
because by themselves they covered most of the questions” – Charles Diede, Fontana
Library
“When the facilitator set the tone for a fluid conversation among attendees, they
seemed to be more willing to jump in a provide insight and opinions. Participants were
encouraged to gather close together (even though the room we were in was quite
large) so that it was easier to hear one another and to participate in the discussion”
Atlas Logan, Gwinnett County Public Library
Suggestions from libraries who have already conducted these dialogues
• Plan ahead. Some libraries weren’t able to promote the dialogue far in advance
so some key players who would have otherwise attended (State librarian, state
level representatives)were unable to make it
• Invite the people you’re wanting to serve. Be concerned with the idea of
programming AT target audiences, rather than involving them in the process.
• Consider a neutral location. If the groups who aren’t visiting your library are
more comfortable elsewhere, go there to meet with them. If they don’t want to
join a big meeting, have a small one. Be flexible.
• Remember your role in these dialogues. You’re a convener, and if needed, a
facilitator. Don’t feel like you need to “run” the meeting. Let the tough questions
play out. Let things get heated.
• Make it FUN! Make it a party, have snacks,do some activities.
How can YOU Conduct a Dialogue?
How can YOU Conduct a Dialogue?
How can YOU Conduct a Dialogue?
To Learn More
Visit: www.starnetlibraries.org/resources/community-dialogues
Download our Community Dialogue Guide here:
http://www.starnetlibraries.org/wp-content/uploads/2018/05/Community-
Dialogue-Guide052318.pdf
Contact Anne Holland: aholland@spacescience.org

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Reaching New Audiences with Community Dialogues

  • 1. Reaching New Audiences with Community Dialogue The webinar will begin at 2:00 p.m. (MT) and will be recorded.
  • 2. Join the STAR Library Network! Professional development resources, including webinars, newsletters, blogs, forums, videos, and much more!
  • 3. Libraries Helping Girls STEAM Ahead with NASA – Wednesday, May 30 at 1:00 p.m. MDT Register Here A Universe of NASA Resources – Wednesday, June 6 30 at 1:00 p.m. MDT Register Here
  • 4. Headed to ALA? Come See Us! • NASA Booth #1839 – Hyperwall talks, swag, and more! • STEM Opportunities, Resources, and Partnerships between Public Libraries and Afterschool Providers • Saturday, June 23; 1:00-2:00 p.m.; Room 288 • Tech-time Fun with Real-world Connections • Saturday, June 23; 2:30-3:30 p.m.; Room 386-387 • Lessons Learned from the 2017 Eclipse: What Participation in Charismatic Events Can Do For Your Library • Monday, June 25; 2:30-3:30 p.m.; Room 395-396
  • 5. For example: DIY Sun Cookies Like an activity and think other library staff should know how great it is? Didn’t like an activity or have modifications to make it better? Make sure to leave a review!
  • 7. What is a Community Dialogue? • Think of it like a focus group, but instead of testing a product, you’re gauging your community’s opinions on your library, and the services your community needs. • A Community Dialogue is a loosely facilitated discussion that provides the opportunity for library staff and community members to discuss a common, community-based challenge or aspiration.
  • 8. • You know how your “frequent flyer” patrons use your library, but what about the people who don’t come through the door? Are there services they would use that they don’t know about? Is there some reason they don’t feel welcome? • But it’s more than just getting people in the door, it’s an opportunity to make new partners, and further cement your library as a community hub.
  • 9. What do they look like? • 1-4 hours • Participation that represents the community you live in • People you already know AND people you don’t • Change makers • But most importantly, they should look relevant for the groups you’re working with
  • 10. Community Dialogue Goals 1. Strengthen librarians’ roles in establishing a STEM Learning Environment 2. Identify underrepresented community groups 3. Identify possible collaborations and partnerships within the community 4. Contribute to developing a flexible Community Dialogue model that all libraries can use “Public libraries are a pillar of education for all. We have an opportunity and a responsibility to offer educational experiences for our communities. STEM learning is part of this and highly important for the continued development and health of our society, both intellectually and economically.” Discover NASA Host Library Staff Member
  • 11. 1. Have a “kitchen table” conversation Everyone participates; no one dominates. 2. There are no “right answers” Draw on your own experiences, views and beliefs. You do not need to be an expert. 3. Keep an open mind Listen carefully and try hard to understand the views of those who disagree with you. 4. Help keep the discussion on track Stick to the questions; try not to ramble. 5. It is okay to disagree, but don’t be disagreeable Respond to others how you want to be responded to. 6. Have fun! Ground Rules
  • 12. • It actually started to help ME develop an exhibit and programming (Discover Health) • Initially invited only library staff and Area Health EducationCenter Partners • Some libraries started inviting other groups and community leaders and it became clear that these informal discussionscould have a much broader impact How We Got Started with this Model
  • 13. • New partnerships with organizations like immigration services, heritage and cultural centers, tribal libraries, Area Health EducationCenters, and Hispanic Chamber of Commerce • 2 Libraries added more welcoming signage to their front doors • 1 library completely changed a display that was sending the wrong message to their target population Key Outcomes from Discover Health Dialogues
  • 14. Community Dialogues Can Help Your Library • Expand your understanding of patrons’ feelings about their local library and its programs, including programming related to STEM • Obtain meaningful feedback from the community on who visits the library and why • Have a conversation about how the library can better serve ethnically, economically,and geographically underserved and underrepresented audiences • Better connect with local organizations and potential future partners that have shared interests with the library and community
  • 15. “Go Big Or Go Home” Ericson Public Library’s Community Dialogue Presented by Zachary Stier, M.Ed, MSLIS Head of Children’s Services Ericson Public Library Boone, Iowa
  • 16. Setting the Stage • Step 1: Review • The community dialogue information packet • Our library mission • Our current long-range goals • Step 2: Gather • Current list of local, county and state partners • Step 3: Seek Out • Begin researching new partners to invite
  • 17. My Partnership List 1. Science Center of Iowa & Blank IMAX Dome Theater 2. North Center Iowa Regional STEM Manager 3. Associate Provost Boone Des Moines Area CommunityCollege 4. State Librarian of Iowa 5. Boone Action Association 6. Boone Middle School Principal 7. Iowa State University Extension and Outreach 4-H Coordinator 8. Boone Schools Director of Innovative Learning 9. Instructional Coach for PreK Teachers 10. Council Member # 1 11. Council Member # 2 12. Iowa Association for the Education of Young Children 13. Area of Education Curriculum Consultant-Science 14. Boone and Scenic Valley Railroad 15. Past President of Iowa Library Association 16. Executive Director of Education for Iowa Public Television 17. Former Flight Director at Johnson Space Center 18 Iowa State Extension and Outreach Youth Outreach Coordinator 19. County Group Home Director 20. Library Director
  • 18. Partnership Professional Areas Science Area Education STEM Council Community College State Library Principals Elementary Teachers Innovative School Leader City Council Members NAEYC State Association Library Association Engineering Department at local university If possible former or current employees at NASA Home School Library Director Library Board Public Television
  • 19. The Power of Communication • Key to Success # 1: Don’t narrow your decision in who to invite. • Key to Success # 2: Except a lot of no’s or an answered emails. • Key to Success # 3: Set up either phone or in person meeting with each partner. • Key to Success # 4: Send out a community dialogue packet. (I will email this out if requested)
  • 20. Successes • The questions navigated the dialogue but the conversation was organic • We had a strong note taker • We randomly choose seats for partners • Partners shared their own experiences with STEM • Answers helped us decide to have future dialogues • A visit from the Governor and Lt. Governor • Food
  • 21. Pitfalls • Not enough time • We did not invite both parents and students • Introductions were too short. • In the future we like to know the type of communities each partner serves
  • 22. NASA@ My Library Dialogue Feedback “On May 7, 2018 a group of educators, STEM professionals and community leaders gathered for a roundtable discussion at the Macron County Public Library in an effort to get a better picture of what MCPL’s NASA program could bring to the county and what sorts of needs exist in STEM education here. One of the primary focuses of the discussion was improving access and engagement for STEM, by offering programs that are relevant to the people living in Western North Carolina.” The Franklin Press.
  • 23. “Community Dialogue attendees have shown strong support for library STEM programs and would like to meet again. We have plans to meet again next year, which allows for enough time to implement new strategies and reflect upon impacts.” – Dianna Leighton, Fort Fairfield Public Library “This dialogue was very useful in setting up collaborations. The attendees weren’t as keen on discussing issues as they were on talking and working together!” Mary Jenkins, Clarksdale Carnegie Public Library
  • 24. “Participants took off running-I was barely able to get questions in, but it was all good because by themselves they covered most of the questions” – Charles Diede, Fontana Library “When the facilitator set the tone for a fluid conversation among attendees, they seemed to be more willing to jump in a provide insight and opinions. Participants were encouraged to gather close together (even though the room we were in was quite large) so that it was easier to hear one another and to participate in the discussion” Atlas Logan, Gwinnett County Public Library
  • 25. Suggestions from libraries who have already conducted these dialogues • Plan ahead. Some libraries weren’t able to promote the dialogue far in advance so some key players who would have otherwise attended (State librarian, state level representatives)were unable to make it • Invite the people you’re wanting to serve. Be concerned with the idea of programming AT target audiences, rather than involving them in the process. • Consider a neutral location. If the groups who aren’t visiting your library are more comfortable elsewhere, go there to meet with them. If they don’t want to join a big meeting, have a small one. Be flexible. • Remember your role in these dialogues. You’re a convener, and if needed, a facilitator. Don’t feel like you need to “run” the meeting. Let the tough questions play out. Let things get heated. • Make it FUN! Make it a party, have snacks,do some activities.
  • 26. How can YOU Conduct a Dialogue?
  • 27. How can YOU Conduct a Dialogue?
  • 28. How can YOU Conduct a Dialogue?
  • 29. To Learn More Visit: www.starnetlibraries.org/resources/community-dialogues Download our Community Dialogue Guide here: http://www.starnetlibraries.org/wp-content/uploads/2018/05/Community- Dialogue-Guide052318.pdf Contact Anne Holland: aholland@spacescience.org