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The	
  Implica,ons	
  of	
  Social	
  
Media	
  on	
  Campus	
  Safety	
  
and	
  Security	
  
The	
  Role	
  of	
  Social...
“We	
  need	
  to	
  understand	
  that	
  kids	
  don’t	
  use	
  
their	
  voices	
  in	
  the	
  same	
  way	
  as	
  t...
 Overview	
  
-  The	
  digital	
  conversa1on	
  –	
  how	
  it	
  is	
  impac,ng	
  safety	
  and	
  
disrup,ng	
  the	
...
5	
  
(c)2015	
  Social	
  Sen,nel,	
  Inc.	
  
6	
  
(c)2015	
  Social	
  Sen,nel,	
  Inc.	
  
7	
  (c)2015	
  Social	
  Sen,nel,	
  Inc.	
  
Popular	
  Social	
  media	
  
8	
  
(c)2015	
  Social	
  Sen,nel,	
  Inc.	
  
9	
  
SOCIAL	
  MEDIA	
  SERVICES	
  
•  70%	
  of	
  Americans	
  who	
  are	
  online	
  
use	
  social	
  networking	
  (Pew	...
11	
  
(c)2015	
  Social	
  Sen,nel,	
  Inc.	
  
Why?	
  
•  Public	
  posts	
  can	
  incite	
  others	
  to	
  take	
  ac,on	
  –	
  quickly	
  
•  Gang	
  ac1vity	
  ac...
How	
  SOCIAL	
  MEDIA	
  THREAT	
  service	
  is	
  Used	
  
-  Iden1fy	
  and	
  evaluate	
  the	
  severity	
  of	
  a	...
14	
  
(c)2015	
  Social	
  Sen,nel,	
  Inc.	
  
15	
  
(c)2015	
  Social	
  Sen,nel,	
  Inc.	
  
64%	
  
Of	
  universi,es	
  and	
  colleges	
  
pay	
  aZen,on	
  to	
  social	
  media	
  
for	
  safety	
  and	
  secur...
A	
  student	
  in	
  trouble	
  
17	
  
You	
  have	
  a	
  student	
  who:	
  
•  Is	
  a	
  15	
  year	
  old	
  freshm...
Overlay	
  what	
  He	
  has	
  posted	
  on	
  TwiZer	
  
18	
  
Would	
  you	
  reach	
  out	
  to	
  him	
  and	
  
his...
What	
  happened	
  
19	
  
Jaylen	
  Fryberg	
  sent	
  a	
  text	
  to	
  several	
  of	
  his	
  friends	
  and	
  two	...
A	
  student	
  in	
  trouble	
  
20	
  
(c)2015	
  Social	
  Sen,nel,	
  Inc.	
  
Effec,ve	
  Opera,ng	
  Procedures	
  for	
  
Social	
  Media	
  Threat	
  Alert	
  Service	
  
1.  Determine	
  who	
  is	...
22	
  
SM
www.socialsen,nel.com	
  
(c)2015	
  Social	
  Sen,nel,	
  Inc.	
  
The Implications of Social Media on Campus Safety and Security: The Role of Social Media Threat Alerts
The Implications of Social Media on Campus Safety and Security: The Role of Social Media Threat Alerts
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The Implications of Social Media on Campus Safety and Security: The Role of Social Media Threat Alerts

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This presentation is from the National Center for Campus Public Safety’s webinar, The Implications of Social Media on Campus Safety and Security: The Role of Social Media Threat Alerts. In this webinar, Dr. Gary J. Margolis, co-founder of Margolis Healy and president and CEO of Social Sentinel, Inc., discusses the role and impact of social media on campus safety and security. Specifically, Gary discusses how the proliferation of social media has changed the way students, faculty, and staff communicate and the unique challenges this creates for those charged with the safety and security of college campuses including police, campus public safety, counseling services, residential life, threat assessment teams, student affairs, and others. This webinar explores the role of social media threat alerts as part of the overall safety and security strategy, and the way technology is changing to make social media threat alerts a more streamlined, effective process.

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The Implications of Social Media on Campus Safety and Security: The Role of Social Media Threat Alerts

  1. 1. The  Implica,ons  of  Social   Media  on  Campus  Safety   and  Security   The  Role  of  Social  Media  Threat  Alerts   Dr.  Gary  J.  Margolis   Co-­‐Founder,  Margolis  Healy   President  &  CEO,  Social  Sen,nel,  Inc.   2  
  2. 2. “We  need  to  understand  that  kids  don’t  use   their  voices  in  the  same  way  as  they  used  to  –   they  turn  to  social  media  when  they  need  help,   and  we  need  to  be  there  to  hear  them.”        Dr.  Clayton  Wilcox,  Superintendent,  Washington  County  Public  Schools   (c)2015  Social  Sen,nel,  Inc.   3  
  3. 3.  Overview   -  The  digital  conversa1on  –  how  it  is  impac,ng  safety  and   disrup,ng  the  ability  of  those  charged  to  protect  with   protec,ng?   -  Social  media  threat  alerts  -­‐  how  to  incorporate  into  your   organiza,on  to  streamline  opera,ons  and  have  beZer   insight,  oversight,  and  resource  management   -  Public  vs.  private  –  how  to  respect  both   4   (c)2015  Social  Sen,nel,  Inc.  
  4. 4. 5   (c)2015  Social  Sen,nel,  Inc.  
  5. 5. 6   (c)2015  Social  Sen,nel,  Inc.  
  6. 6. 7  (c)2015  Social  Sen,nel,  Inc.  
  7. 7. Popular  Social  media   8   (c)2015  Social  Sen,nel,  Inc.  
  8. 8. 9  
  9. 9. SOCIAL  MEDIA  SERVICES   •  70%  of  Americans  who  are  online   use  social  networking  (Pew  Research   Center)   •  More  prevalent  with  people  under   50,  but  growing  amongst  older…   10   (c)2015  Social  Sen,nel,  Inc.  
  10. 10. 11   (c)2015  Social  Sen,nel,  Inc.  
  11. 11. Why?   •  Public  posts  can  incite  others  to  take  ac,on  –  quickly   •  Gang  ac1vity  across  the  US  aeer  the  shoo,ng  of  a  popular  rising  rapper   •  Nega1ve  sen1ment  shared  at  a  campus  protest  quickly  incited  the  crowd   •  Shoo,ng  across  the  street  from  campus  aeer  24  hours  of  taun,ng  on  social   media   •  Private  correspondence  (e.g.,  email,  text  messages,  even  some  social   media  posts)  is  protected.  Peeking  behind  that  curtain  is  not  OK   •  Social  media  has  become  an  open  venue  to  share  chronic  mental  health   issues   •  There  is  a  duty  of  care   12   (c)2015  Social  Sen,nel,  Inc.  
  12. 12. How  SOCIAL  MEDIA  THREAT  service  is  Used   -  Iden1fy  and  evaluate  the  severity  of  a  threat  against  people,  groups,   buildings,  and  the  community  at  large   -  Gather  informa1on  to  support  criminal  inves,ga,ons  and  protect  vic,ms  and   witnesses   -  Intervene  when  a  person  discusses  self-­‐directed  harm,  suicide,  or  shows  signs   of  psychological  distress   -  Monitor  crowd  sen1ment  at  local  events  or  large  public  gatherings  to  assist   safety  teams  and  ascertain  whether  addi,onal  public  safety  support  is  needed   -  Track  ongoing  threat  cases  to  protect  execu,ves  and  leadership  team   -  Use  alert  results  to  corroborate  witness  accounts   -  Iden1fy  viola1ons  of  trespass  no,fica,ons  and  restraining  orders   -  Perform  post-­‐incident  evalua1ons  to  assist  in  inves,ga,ons   13   (c)2015  Social  Sen,nel,  Inc.  
  13. 13. 14   (c)2015  Social  Sen,nel,  Inc.  
  14. 14. 15   (c)2015  Social  Sen,nel,  Inc.  
  15. 15. 64%   Of  universi,es  and  colleges   pay  aZen,on  to  social  media   for  safety  and  security  in   some  way.   2/3  of  those  do  so  manually…   Margolis  Healy  /  Na,onal  Center  for  Campus  Public   Safety  2015  Campus  Safety  Survey   16   (c)2015  Social  Sen,nel,  Inc.  
  16. 16. A  student  in  trouble   17   You  have  a  student  who:   •  Is  a  15  year  old  freshman   •  Is  a  wrestler  and  football  player  at  the  school   •  Was  recently  named  the  school’s  freshman  homecoming  prince   •  Has  been  described  as  being  likable  and  generally  happy   •  Was  recently  suspended  from  school  and  the  football  team  for  a   fight   There  doesn’t  seem  to  be  much  standing  out  to  you  here,  right?   (c)2015  Social  Sen,nel,  Inc.  
  17. 17. Overlay  what  He  has  posted  on  TwiZer   18   Would  you  reach  out  to  him  and   his  family  and  try  to  get  him  some   help  if  you  knew  that  he  said  this   on  social  media?   What  if,  on  that  social  media   account,  there  were  pictures  of   him  hun,ng  and  using  rifles?   (c)2015  Social  Sen,nel,  Inc.  
  18. 18. What  happened   19   Jaylen  Fryberg  sent  a  text  to  several  of  his  friends  and  two  cousins   asking  them  to  join  him  in  the  cafeteria  at  their  school.     According  to  eyewitnesses,  at  10:39  AM,  he  approached  the  table   where  his  friends  were  sipng,  had  a  verbal  alterca,on  with  them,   pulled  out  a  .40-­‐caliber  BereZa  handgun  and  shot  them  in  “a  calm,   methodical  way”  before  killing  himself.     On  October  24,  2014,  five  children  at  Marysville  Pilchuck  High  School   lost  their  lives  and  another  student  was  seriously  injured.   (c)2015  Social  Sen,nel,  Inc.  
  19. 19. A  student  in  trouble   20   (c)2015  Social  Sen,nel,  Inc.  
  20. 20. Effec,ve  Opera,ng  Procedures  for   Social  Media  Threat  Alert  Service   1.  Determine  who  is  authorized  to  use  the  system   2.  Define  user  roles  and  permissions  at  the  user  level   3.  Specify  how  the  service  should  and  should  not  be   used,  and  who  has  oversight   4.  Ensure  keywords  and  phrases  that  are  used  are   approved   5.  Define  the  procedures  to  follow  when  an  alert  is   received   21   (c)2015  Social  Sen,nel,  Inc.  
  21. 21. 22   SM www.socialsen,nel.com   (c)2015  Social  Sen,nel,  Inc.  

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