O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

v92 COSLA TSL Luna.pptx

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio

Confira estes a seguir

1 de 6 Anúncio
Anúncio

Mais Conteúdo rRelacionado

Mais recentes (20)

Anúncio

v92 COSLA TSL Luna.pptx

  1. 1. V91 Hyper MARKETING Management CREATING BRAND EQUITY: NAPOLEON JOSHUA P. LUNA, LPT v92 Marketing Management Ateneo Graduate School of Business Understanding Marketing Management Stronger Stand for a Well-Loved Brand https://www.linkedin.com/in/njpluna/
  2. 2. V91 Hyper MARKETING Management CREATING BRAND EQUITY: Understanding Marketing Management Stronger Stand for a Well-Loved Brand https://www.linkedin.com/in/njpluna/ OUTLINE 1. What are you? (BRAND) • Intended to identify and differentiate goods or services from one another. • Term • Name • Sign • Symbol • Design “Personal meaning to consumers and become an important part of their identity.”
  3. 3. V91 Hyper MARKETING Management CREATING BRAND EQUITY: Understanding Marketing Management Stronger Stand for a Well-Loved Brand https://www.linkedin.com/in/njpluna/ • Which of the following is not intended to identify and differentiate goods or services from one another? A. Design B. Name C. Quality D. Term
  4. 4. V91 Hyper MARKETING Management CREATING BRAND EQUITY: Understanding Marketing Management Stronger Stand for a Well-Loved Brand https://www.linkedin.com/in/njpluna/ OUTLINE BUILDING BLOCKS OF BRAND EQUITY Brand Salience ✓ ✓ Brand Performance ✓ ✓ Brand Imagery ✓ ✓ Brand Judgments ✘ ✓ Brand Feelings ✘ ✓ Brand Resonance ✘ ✓ 3. What about you and them? (BUILDING BRAND EQUITY)
  5. 5. V91 Hyper MARKETING Management CREATING BRAND EQUITY: Understanding Marketing Management Stronger Stand for a Well-Loved Brand https://www.linkedin.com/in/njpluna/ • Which of the following is not a building block of brand equity? A. Brand Feelings B. Brand Hierarchy C. Brand Performance D. Brand Salience
  6. 6. V91 Hyper MARKETING Management CREATING BRAND EQUITY: “Your brand is what other people say about you when you are not in the room.” Understanding Marketing Management Stronger Stand for a Well-Loved Brand https://www.linkedin.com/in/njpluna/

×