marketing plan-The Sparks Foundation

1. Marketing plan: Social media
Student of Ajeenkya D.Y Patil University
BY:Nagma khan
BCA(CTIS)
SEM-5
Graduate Rotational Internship
program (Batch -oct-21)
Task-The SparksFoundation

2. The Sparks Foundation
The Sparks Foundation is a non-profit startup company which was
formed in 2016. With Singapore as main- hub and India as sub-hub,
gathering students from all around the world and bring a diverse
work culture in action.
TSF helping students from all background to learn and connect with
diverse people and help them to get ready to face the real-life
challenges confidently.

3. ● Student Scholarship Program
● Student Mentorship Program
● GRIP
● Workshops
● Student SOS Program
● Corporate Programs
Some of the other programs of TSF are as
follows:

4. At a high level, marketing refers to advertising delivered through digital
channels such as search engines, websites, social media, email, and
mobile apps.
Using these online media channels, digital marketing is the method by
which companies endorse goods, services, and brands. Consumers heavily
rely on digital means to research products.
For example, Think with Google marketing insights found that 48% of
consumers start their inquiries on search engines, while 33% look to
brand websites and 26% search within mobile applications.
Introduction

5. An effective of marketing plan is necessary in order to engage with the target audience
and optimize the social media goals and targets of the organisation. It is a canopy for
marketing. In today’s technological world, it is of utmost importance to reach out to
the target audience through social media channels such as LinkedIn, Twitter, Facebook,
YouTube, etc as the majority of people use these platforms on a daily basis. It is all
about marketing Products and services through digital technologies, overall the
internet, digital marketing involves all marketing weapon that requires an electronic
device or the internet.
What is Effective of Marketing plan ?

6. Social media marketing is the use of social media platforms to connect with your
audience to build your brand, increase sales, and drive website traffic.
This involves publishing great content on your social media profiles, listening to and
engaging your followers, analyzing your results, and running social media
advertisements.
Social Media Marketing

7. Example of social media
Facebook Instagram
Likendin Twitter

8. SWOT Analysis
A SWOT analysis will look at the organization’s internal strengths and weaknesses and
external opportunities and threats.
SWOT analysis includes the following:
Strengths are the organization’s competitive advantages that are not easily duplicated.
Weaknesses are impediments found in the operations of an organization, and they stifle
growth.
They could include entry into new markets, adopting digital marketing strategies, or
following new trends.

9. Performance analysis aims to look at the variances of metrics or components
documented in the marketing plan. These include:
Revenue variance analysis: An analysis of positive or negative variance of revenue. A
negative variance is worrisome, and reasons should be available to explain the cause of
deviations.
Market share analysis: An analysis of whether the organization attained its target
market share. Sales may be increasing whilst the organization’s share of the market is
decreasing; hence, it is paramount to track this metric.
Expense analysis: An analysis of marketing expense to sales ratio. This ratio needs to
be compared to industry standards to make informed comparisons.
Performance Analysis

10. The marketing strategy section covers actual strategies to be included according to the
marketing mix. The strategy centers on the 8Ps of marketing. However, firms are also
at liberty to use the traditional 4 P’s of marketing – product, price, place, and
promotion. The 8 P’s are illustrated below.
The correct marketing mix is determined by the target market. The most expensive
options are advertising, sales promotions, and PR campaigns. Networking and referrals
are less costly.
Marketing Strategy

11. Marketing Icon Pack

12. The above plan can be executed to expand the reach of The Sparks Foundation along
with creating awareness among students about our internship and leadership
programs.
If TSF follows the above mentioned methods to drive engagement and social media
strategies then we can definitely see great results.
We should also take care of the above metrics to track our efforts and the effectiveness
of the social media marketing strategies and improve on the areas based on the
assessment of the metrics.
Summary

13. THANK YOU