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CREATING AN EFFECTIVE WEBSITE Kate Stern, Communications Manager
Why is it important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes a Website “Good?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to an effective Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things to avoid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to get started… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budgeting… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content for an effective Website ,[object Object],Scan content in an “F” pattern to find the info they want.
Create easy-to-scan content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
After launch: Content Schedule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incorporating Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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105 b Stern presentation

Editor's Notes

  1. Contact information at the bottom Search box in top or bottom right Navigation at the top, or left/right hand Standard screen resolution = 1024 x 738 pixels
  2. Under construction = waste of user’s time. If not built, don’t put up. Equals empty promises. If MUST put up, 3 week limit.
  3. A good way to save money: Create your own content.