CECU sought a card-processing provider that could help develop and promote their new product. One that could build a comfort level with members, build on the credit union’s brand loyalty, and create an attractive, revenue-producing solution.Vantiv was their choice. For more information, visit www.nafcu.org/vantiv.

1. Cessna Employees Credit With nearly 7%
penetration and more
than $3 million in
Union Soars
Cessna Employees Credit Union Soars with New Credit Card Program
balances generated in
the first two years,
CECU continues to gain
an average of 20 to 25
new card accounts each
month, driven in part by
Vantiv’s easy-to-use
card marketing
promotions.
Cessna Employees Credit Union launched its credit card program three years ago. One
of its important goals – providing nearly 15,000 members with another reason to make
the credit union their trusted financial partner.
Putting cards in hands was just the first step. Most importantly, CECU wanted its
members to use them.
CECU sought a card-processing provider that could help develop and promote their new
product. One that could build a comfort level with members, build on the credit union’s
brand loyalty, and create an attractive, revenue-producing solution.
Vantiv was their choice.
Kevin Wilmoth, Vice President of Operations at CECU, says the credit union found what it
was looking for in Vantiv. A company that not only handles day-to-day back-office issues,
but one with “a team of experts that understand the credit card market, with the
technology and tools to help us effectively manage and market our cards.”
Flexible Solutions Create Large Card Balances
Our team of experts helped CECU develop a competitively priced card. CECU‘s Platinum
card offers rates between 7.99 and 13.75 percent, with a 1 percent cash-back rebate.
Cardholders have many special benefits including easy online access to their accounts.
They can also request balance transfers from virtually anywhere, including their mobile
devices.
Within two years, CECU opened more than 1,000 card accounts, generating millions of
dollars in card balances.
© Copyright 2011 Vantiv, LLC. All rights reserved. 1

2. One reason for the positive response…the card offers an attractive alternative to the
credit union’s signature loans, with an appealing lower rate and a flexible way to manage
their finances.
Building Card Program Success
CECU continues to add 20 to 25 new card accounts each month, thanks to our easy-to-
use card marketing promotions. This year, the credit union is targeting 20 percent growth “Marketing promotions
of new accounts and card balances, already generating well over $3 million in revenue.
have been essential in
helping us continue to
build awareness for
CECU’s card program success is particularly notable in light of a major staff reduction, our card product.
affecting nearly 4,000 credit union members, at its host company, Cessna Aircraft. Vantiv allows us to
customize each
The impact of the staff reduction caused CECU to closely re-examine its credit policy and promotion so that we
can tailor the offer, as
risk factors. That is where we were especially helpful, Wilmoth says. “Vantiv’s experts
well as the look and
helped provide the framework we needed to work through this challenge, build a solid
the feel of the creative
risk-management strategy, and minimize the long-term impact on the portfolio.” material. They also
handle all the back
office work associated
with managing the
promotion, which
saves us time and
money and allows us
Cessna Employees Credit Union to concentrate on
(CECU) of Wichita, Kansas serving our members.”
- Kevin Wilmoth,
Vice President of
Operations, CECU
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solutions. We'll work with you to develop programs and tools that simplify your payment
strategies, while providing you with new sources of revenue. Our people, technology, and
partnerships are the Vantiv difference. Let's discuss your future success.
Visit www.vantiv.com for more information.
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