Coulton, P 2015, 'The role of game design in addressing behavioural change'. in Proceedings for 11th European Academy of Design Conference. 11th European Academy of Design Conference, Paris, France, 22-24 April.
10. Designer Users
Product
Intent
Expectations
Design as Rhetoric
Rhetoric of Design
Richard Buchanan
As a designer, we are creating a
persuasive argument that comes
to life whenever a user considers
or uses a product
11. Game
Game Designer Player
Rules
Interaction
Game Design as Rhetoric
Rhetoric of Design
the basic representational mode of
videogames is “procedurality”,
enacted through rule- based
representations and interactions
and, when used to reveal
processes or concepts of another
system, present the player with a
procedural rhetoric
Ian Bogost