1. NEXT STEPS IN SOCIAL MEDIA
Dr Paul Coulton
Sunday, 22 May 2011
2. WTF IS SOCIAL MEDIA?
Dr Paul Coulton
Sunday, 22 May 2011
3. POP QUIZ Relentless
Software
Sunday, 22 May 2011
4. Q1. What has lasted
450,000 years?
POP QUIZ Relentless
Software
Sunday, 22 May 2011
5. A1. Total player time on
XboxWhat has lasted
Q1. live since launch
(man appeared 150,000
450,000 years?
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011
6. A1. Total player time on
XboxWhat has lasted
Q1. live since launch
Q2. Third biggest
(man appeared 150,000
population in years?
450,000 the world?
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011
7. A1. Total player time on
XboxWhat has lasted
Q1. live since launch
Q2. Third biggest
A2. Facebook
(man appeared 150,000
population in years?
450,000 the world?
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011
8. A1. Total player time on
XboxWhat has lasted
Q1. live since launch
Q2. Third biggest
Q3.A2. Facebook
4064 per second
(man appeared 150,000
population in years?
450,000 the world?
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011
9. A1. Total player time on
A3. Highest recorded
tweets What has lasted
Xbox per second during
Q1. live since launch
Q2. Third biggest
Q3.A2. Facebook
4064 per second
(man appeared2011.
superbowl 150,000
population in years?
450,000 the world?
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011
10. A1. Total player time on
A3. Highest recorded
tweets What has lasted
Xbox2 Third biggest
Q1. per second during
Q4. live since launch
Q2. Billion per day
Q3.A2. Facebook
4064 per second
(man appeared2011.
superbowl 150,000
population in years?
450,000 the world?
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011
11. A4. Number of You Tube
A1. Total player time on
A3. Highest recorded
tweets What has lasted
Xbox2 Third biggest
Q1. per second during
Q4. live since launch
Q2. watches day
Billion per
Q3.A2. Facebook
4064 per second
population in years? )
(man appeared2011.
(95% are catsworld?
superbowl 150,000
450,000 the :)
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011
12. A4. Number of You Tube
A1. Total player time on
A3. Highest recorded
Q5. 105,878 years spent
tweets What has lasted
Xbox2 Third biggest
Q1. per second during
Q4. live since launch
Q2. watches day
Billion per
Q3.A2. Facebook
4064what?
on per second
population in years? )
(man appeared2011.
(95% are catsworld?
superbowl 150,000
450,000 the :)
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011
13. A5. Total manof You spent
A4. Number years Tube
A1. Total player time on
A3. Highest recorded
Q5. 105,878 years spent
tweets What has lasted
Xbox2 Third biggest
Q1. per farming on
Q4. live second during
virtual since launch
Q2. watches day
Billion per
Q3.A2. Facebook
4064what?
on per second
population in years? )!)
(man appeared2011.
Facebook catsworld?
(95% are (so far
superbowl 150,000
450,000 the :)
years ago)
POP QUIZ Relentless
Software
Sunday, 22 May 2011
14. USA
Japan
Spain
Italy
Brazil Orkut
Switzerland
Australia
Germany
France
UK
50 55 60 65 70 75 80 85 90
SOCIAL MEDIA USE 2010
Inside View
Sunday, 22 May 2011
15. AdAge Digital
13
48
None
6
Facebook 7
Twitter
My Space 11
LinkedIn
Foursquare
Gowalla
Other 17
18 41
COMMUNICATION FROM
MARKETERS
Sunday, 22 May 2011
16. SOCIAL CAPITAL Fresh Networks
The resources accumulated through the relationships
among people.
Sunday, 22 May 2011
19. Linked to what is often termed "weak ties," which
are loose connections between individuals who
may provide useful information or new
perspectives for one another but typically not
emotional support
BRIDGING AND BONDING
Sunday, 22 May 2011
20. Linked to what is often termed "weak ties," which
are loose connections between individuals who bonding social capital is found between individuals
may provide useful information or new in tightly-knit, emotionally close relationships, such
perspectives for one another but typically not as family and close friends.
emotional support
BRIDGING AND BONDING
Sunday, 22 May 2011
21. GROOMING AND GOSSIP
Dunbar speculated that as much as 42% of the group's time
would have to be devoted to social grooming.
Sunday, 22 May 2011
22. GROOMING AND GOSSIP
Dunbar speculated that as much as 42% of the group's time
would have to be devoted to social grooming.
Sunday, 22 May 2011
38. Influential?
Influenceable?
MYTHICAL INFLUENCER
Sunday, 22 May 2011
39. What we think hubs work like What they actually work like
SOCIAL HUBS
Sunday, 22 May 2011
40. Weak Ties
Diving
Friends
Lancaster Strong Ties
Friends
Colleagues/ Family
Students
Sunday, 22 May 2011
41. DOES MY BUM LOOK BIG IN
THIS?
Sunday, 22 May 2011
42. All your social graph
are belong to me
DOES MY BUM LOOK BIG IN
THIS?
Sunday, 22 May 2011
43. All your social graph
are belong to me
DOES MY BUM LOOK BIG IN
THIS?
Sunday, 22 May 2011
44. h The Status
The Purcha
se The Query Grap The Check-
In
The Social
Update
Doin g.
. What I'm
t Who I Am .
What I Bu
y
W hat I Wan w Whats's Where I Am
Who I Kno
Happening
Amazon. Google. FaceBook. Foursquare
Twitter.
EBay. Yahoo. MySpace. Gowalla
Facebook
Nectar Bing Google Places
WHAT DO WE REVEAL?
Sunday, 22 May 2011
45. Matt McKeon
http://mattmckeon.com/facebook-privacy/
WHAT HAPPENED TO MY
PRIVACY?
Sunday, 22 May 2011
46. The
Oatmeal
WHO OWNS YOUR
TWITTER ID?
Sunday, 22 May 2011
47. We
reserve the right at
all times (but will not
have an obligation) to
remove or refuse to distribute
any Content on the Services
and to terminate users or
reclaim
usernames.
The
Oatmeal
WHO OWNS YOUR
TWITTER ID?
Sunday, 22 May 2011
48. Heavy Contributors
1%
Will Hill 9%
Intermittent
Contributors
90%
Lurkers
Sabine DuFaux
90-9-1 Rule
PARTICIPATION INEQUALITY
Sunday, 22 May 2011
49. danah boyd
INVISIBLE AUDIENCE
Sunday, 22 May 2011
52. Use of game
mechanics to
encourage
engagement in an
activity that
otherwise might be
considered a chore
or boring
GAMIFICATION ?
Sunday, 22 May 2011
53. Use of game
Encouraging certain
mechanics to
user behaviour
encourage
using Games as a
engagement in an
Lens
activity that
otherwise might be
considered a chore
or boring
GAMIFICATION ?
Sunday, 22 May 2011
72. SUMMARY
• Social Capital fuelled by Grooming, Gossip and Memes
• Our Social Graphs provides the conduit for this fuel.
• Current Social Networks do not reflect the structure of our
real networks or the way this information flows
• If influence is to occur then the networks must be more
reflective of our real life networks
• Growth in social analytics driven by increasing amounts of
information revealed online.
• Whilst communities can produce content there is still great
inequality of participation which could be aided with
gamification.
• Social media will have increasing influence within traditional
media.
Sunday, 22 May 2011